NorthStar Sports Solutions

Fans aren’t just watching—they’re shaping the conversation. Are you tracking what they say about your brand? NorthStar’s Social Listening Competitive Analysis helps teams, leagues, athletes, and brands: - Spot emerging fan trends before they go viral - Measure brand sentiment in real time - Adjust marketing strategies based on live data This insightful and actionable report gives organizations the power to make data-backed decisions that drive engagement, partnerships, and revenue. Ready to leverage real-time insights for your team? Drop a comment, send us a message, or email ????????????@??????????????????????.??????, so we can connect and chat. #SportsAnalytics #SocialListening #BrandEngagement

Gone are the days of one-dimensional sponsorships—today’s partnerships are about shared goals, purpose-driven collaboration, and measurable impact. In our final How to Win blog with SportsPro, our Nic DeMichele, MBA explores how sports organizations can leverage data-driven strategies to forge stronger, more sustainable partnerships. - Aligning on strategic objectives for long-term value - Using audience insights & analytics to find the right partners - Expanding into new industries (beauty, wellness, tech, etc.) for untapped opportunities With the sports sponsorship market growing at 8.68% annually, the organizations that embrace smart, purpose-driven partnerships will lead the way. Read the full blog here: https://lnkd.in/gtWNaP3f What’s the most innovative sports partnership you’ve seen recently? Drop it in the comments! #SportsBiz #Sports #SportsBusiness #StrategicPartnerships #Sponsorships

In today’s digital-first sports landscape, a league’s success isn’t just measured by ticket sales and broadcast deals—it’s also reflected in the ?????????? ???? ?????? ?????????? ???????????? ?????????? ??????????????. At NorthStar Sports Solutions, we developed ?????????? ?????????? ?????????????????? (??????) to quantify the financial impact of an organization’s engagements, impressions, and more from their posts across social platforms. By assigning a dollar value to these interactions, OMV helps leagues, teams, and brands understand the true worth of their digital presence—a crucial factor in sponsorships, fan engagement, and long-term growth. To showcase OMV in action, we analyzed two of the most talked-about new sports leagues: ?????? ???????? and Unrivaled Basketball, measuring the value of their social media content since each league’s launch: ??????: $706,359 in owned media value since its debut on January 7 ??????????????????: $440,472 in owned media value since its debut on January 17 ?????? ???????? ???????? ????????????? ?????? ?????????????? & ??????????: These numbers provide tangible proof of the value their content generates, making it easier to secure sponsorships, attract investors, and refine social media strategies based on what drives the most engagement. ?????? ???????????? & ????????????????: OMV helps brands understand which properties deliver the greatest return on digital partnerships, allowing for data-driven sponsorship decisions aligned with real audience impact. ?????? ?????? ???????????? ???????????? ????????????????: As digital content becomes a primary driver of fan engagement, measuring its financial impact is critical for shaping media rights deals, marketing strategies, and league expansion efforts. Our team at ?????????????????? ???????????? specializes in delivering actionable insights like OMV to help organizations make smarter business decisions. If you're looking to understand the true value of your digital content, drop a comment, send us a message, or email ????????????@??????????????????????.??????, so we can connect and chat. #SportsBiz #Sports #SportsAnalytics #TGL #Unrivaled #Sponsorship #SportsBusiness #DigitalMarketing

The National Hockey League (NHL) just delivered a masterclass in maximizing the potential of an All-Star event. The 2025 Four Nations Face-Off didn’t just bring back best-on-best international hockey—it set new benchmarks for engagement, viewership, and social media growth that other leagues should take notes from: - 131K+ ?????? ?????? ???????????? ?????????? ?????????????????? during tournament week (+0.55% total followers)—outpacing growth seen during the 2025 National Football League (NFL) Pro Bowl (+0.32%), 2025 National Basketball Association (NBA) All-Star Week (+0.25%), and 2024 Major League Baseball (MLB) All-Star Week (+0.24%). - 40K+ ?????????????????? ?????????????????? ????????????, the NHL’s highest weekly growth in the past 5 years. - 16.1M ?????????????? ?????? ?????? ???????? ?????????????? ??????????, significantly exceeding the 2025 NBA All-Star Game (4.7M), 2025 Pro Bowl (4.7M), and 2024 MLB All-Star Game (7.44M). - ???????????? ?????????????????????? ??????????????????????, too—Four Nations Championship MVP ???????????? ??????????????, widely regarded as the best player in the world, gained 19,854 Instagram followers during the tournament—his biggest weekly jump in the last five years. The takeaway? ???????? ???????????? ?????? ????????, ???????????????????? ??????????????. The Four Nations tournament proved that competition, national pride, and meaningful matchups can transform an All-Star format into a must-watch event. With declining viewership for traditional All-Star Games, could leagues like the NBA, MLB, and NFL reimagine their formats to drive similar excitement? At NorthStar Sports Solutions, we know that data-driven insights fuel strategic decisions. The success of this tournament is proof that leagues have untapped potential to make their marquee events bigger and better. Would a regional or global tournament format work for the NBA or MLB? Could the NHL build on this momentum? Let’s us know your thoughts in the comments below! #Sports #SportsBiz #NHL #Hockey #SportsBusiness #FanEngagement #AllStarGame #FourNations

Your team’s digital presence is just as important as the game itself. Are you tracking the right metrics to maximize impact? A strong social media strategy can: - Increase fan loyalty through engaging content - Unlock new sponsorship opportunities with data-driven insights - Amplify your brand’s reach beyond the stadium Our Social Content Summary Report helps leagues, teams, athletes, and brands understand what’s working, what’s not, and how to improve. From tracking engagement spikes to identifying viral moments, we provide the insights teams need to stay ahead of the competition. Want to see how this works? Drop a comment, send us a message, or email [email protected], so we can connect and chat. #SportsBiz #Sports #SportsAnalytics #SocialMediaStrategy #FanEngagement

?? Infelizmente, Jo?o Fonseca caiu no come?o do Rio Open. Mas isso n?o invalida o que o atleta tem conquistado desde 2024. ?? Desde 2023, Jo?o vem acumulando resultados expressivos. Essa onda, agora, passa pelo seu ápice: campe?o do Next Gen ATP Finals no finzinho de 2024, bom resultado no Australian Open esse ano e título do ATP de Buenos Aires. ?? Para além dos bons resultados em quadra, Jo?o come?a a virar um fen?meno nas redes sociais. E, junto com nossos parceiros da NorthStar Sports Solutions, medimos o impacto desses resultados em seu perfil no Instagram para entender por que marcas como XP Investimentos, On e Rolex apostam no jovem tenista brasileiro. ?? No primeiro comentário desse post, acesse a publica??o mais recente do Além dos 3 Pontos para mais detalhes sobre o crescimento vertiginoso da marca Jo?o Fonseca no Brasil. ?? O tênis brasileiro caminha para um ano muito importante com Jo?o e Bia. #sportsmarketing #tennis #rioopen

As our Social Content Summary Report (Link: https://lnkd.in/gfcSywqZ) showed, the Philadelphia Eagles didn’t just win on the field during Super Bowl week—they dominated the social media landscape as well. Beyond just their own content, our new Social Listening Competitive Analysis report showed how the Eagles dominated the broader digital conversation during Super Bowl week, including: - Who fans were talking about - Sentiment trends that shaped the narrative around the team - Key moments that drove the highest engagement Social listening goes beyond tracking mentions—it reveals fan emotions, emerging trends, and competitive advantages. Check out our 2025 Super Bowl Social Listening Competitive Analysis using the link below to see these insights applied to one of the biggest events in sports. Super Bowl Social Listening Competitive Analysis Link: https://lnkd.in/g7ezS5rv Curious about your team’s social presence? Let’s chat—drop a comment, send us a message, or email [email protected]. #SportsBiz #Sports #FanEngagement #SocialListening #ConsumerInsights #MarketIntelligence #BrandReputation #SuperBowl #NFL #Football

Two blockbuster moves have already shook the sports world in early 2025... but which one truly dominated the conversation? Neymar’s return to Santos Futebol Clube and Luka Don?i?’s move to the Los Angeles Lakers both sent shockwaves through global sports, sparking massive engagement across social media. Through an exclusive collaboration with Além dos 3 Pontos, NorthStar Sports Solutions analyzed the data behind the volume and sentiment of these two seismic transactions. We’re thrilled to see our data-driven insights making an impact internationally—this time in Brazil! Check out the full analysis to see the numbers behind the narratives. Link: https://lnkd.in/duqrQYnx Big thanks to Além dos 3 Pontos and Murilo Antonio for the partnership and to our very own Nic DeMichele, MBA for the deep dive into the data! #SportsBiz #Sports #NorthStarSports #DataDriven #NBA #Lakers #LukaDoncic #Neymar #Football #Soccer

Quality over quantity. In the ever-evolving world of sports marketing, audience composition matters just as much as total follower count. Take Ellis Spiezia, a rising star in electric motorsport: ?? 57% of his Instagram followers are under 24 ?? 47% are female ?? His audience strength falls between the minimum & median of the 50 Most Marketable Athletes list What does this mean? It’s not just about reach—it’s about having the right audience for brand partnerships. NorthStar Sports Solutions is thrilled to work with Ellysium Racing to analyze and optimize Ellis’s brand potential. Interested in audience insights for your athletes or brand? Let’s chat. Message us or email us at [email protected] #SportsBiz #Sports #NorthStarSports #SportsAnalytics #SP50MM #AthleteBranding #Sponsorships #MotorsportMarketing

The Philadelphia Eagles didn’t just dominate on the field during the Super Bowl; they dominated on social media too. Our Social Summary Report breaks this down by showing: - Follower growth across all platforms - Engagement rates that fueled fan excitement - The content that resonated most The data shows how the Eagles outperformed the Kansas City Chiefs in driving digital impact. In today’s sports world, a strong social media presence means more fan engagement, bigger sponsorship deals, and long-term brand growth. Check out our Super Bowl Social Summary Report and let’s talk about how data can drive your digital strategy. Want to see how your team, league, or brand stacks up? Leave a comment, message us, or email us at [email protected]