NorthStar Sports Solutions

Discover how Jared McCain, the NBA’s rising star, is leveraging social media to build a loyal fan base even before his breakout performances on the court. This article explores how McCain’s authentic content creation on platforms like TikTok, Instagram, and YouTube helped him establish a following that supports him both as an athlete and a personality. Learn how athletes can combine participation in viral trends with personal storytelling to enhance their brand and fan engagement. Explore the symbiotic relationship between athletic success and social media growth, and see how McCain’s strategy provides a blueprint for future athletes and brands alike. For more thought leadership and sports insights, follow NorthStar Sports Solutions on LinkedIn. Have questions or want to discuss opportunities? Contact us at?[email protected]?today. #sportsbiz #sports #basketball #NBA #76ers #socialmedia #insights #sportsmarketing

Join us for NorthStar Sports' first-ever Social Listening Webinar, where we’ll explore the buzz around the highly anticipated Monday Night Football game between the Dallas Cowboys and Cincinnati Bengals. This isn’t just any game—it’s the debut of the Simpsons-themed Funday Football Event, streaming on Disney+ and ESPN+. We’ll break down social media trends, uncover fan reactions to this unique format, and analyze conversations about the players and the game. Whether you're into sports marketing, social media analytics, or understanding audience insights, this event will deliver actionable takeaways. Don’t miss this opportunity to connect and learn how social listening can elevate your strategy.

Are you passionate about sports marketing, social media analytics, or audience insights? If so, don’t miss NorthStar Sports Solutions'?first-ever Social Listening Webinar, happening?Monday, December 9th, at 8 PM EST! We’ll dive deep into the social media buzz around the?Dallas Cowboys vs. Cincinnati Bengals Monday Night Football game. Plus, we’ll analyze fan reactions to the?first-ever Simpsons-themed Funday Football Event?streaming on Disney+ and ESPN+. From game highlights to audience insights, we’ll uncover what’s trending and why. Stay tuned for sign-up details, and feel free to reach out with any questions. #Sports #SportsBiz #SportsMarketing #SocialMedia #AudienceInsights

Despite their 2-8 record, the New York Football Giants are making waves in the football world this week following the benching and release of former 6th overall pick, Daniel Jones. This move marks the end of a turbulent era for the Giants, as the team, fans, and Jones himself look ahead to what could be a more promising future. With Jones' departure, the Giants elevated yearlong 3rd-string quarterback Tommy DeVito to the starting role, leaving Drew Lock as the backup. The decision sparked debate, with some questioning whether DeVito’s rise is rooted in skill or sentiment—particularly given his growing popularity as a fan favorite, earning him the nickname "Tommy Cutlets." At NorthStar Sports Solutions, we decided to dig into the numbers and compare the marketability of these two quarterbacks. Our data-driven analysis revealed fascinating insights into their social media presence, audience engagement, and potential. What’s your take on the Giants' decision and the social dynamics surrounding DeVito and Lock? Have questions about our insights or want to explore how NorthStar Sports can help your organization with data-backed solutions? Reach out to us at?[email protected]?and don’t forget to follow NorthStar Sports for more updates!

In today’s sports landscape, understanding the financial value of digital influence, earned media, and owned content is crucial. Our new formulas—Social Influence Value (SIV), Earned Media Impact Score (EMIS), and Owned Media Value Index (OMVI)—offer a data-driven approach to quantifying an athlete’s or team’s social media worth. These metrics provide actionable insights for brands, teams, and influencers to optimize sponsorships, marketing strategies, and fan engagement. Explore how these metrics work and see a real-world example with Simone Biles' results. Curious how your brand or athlete stacks up? Contact NorthStar Sports to learn how our analytics can transform your marketing strategy and elevate your organization’s success. Follow NorthStar Sports Solutions for more exclusive insights like these!

Discover the fascinating balance between on-field excellence and off-field visibility with Rodri, the 2024 Ballon d’Or winner who defies the social media age. This article explores how Rodri’s decision to stay off social media impacts his marketability, the opportunities he may be missing, and how brands can still leverage his authenticity and professionalism for impactful partnerships. Dive into the discussion on how marketability evolves beyond follower counts and likes, and what Rodri’s unique case means for the sports industry. For more thought leadership and sports insights, follow NorthStar Sports Solutions on LinkedIn. Have questions or want to set up a meeting? Contact us at [email protected] today. #sportsbiz #sports #soccer #football #sportsmarketing #athletemarketability

Week 11 of the National Football League (NFL) season kicks off tonight, and it's been an action-packed start! Team performance often drives the brand buzz, influencing how fans and media talk about each franchise, positively or negatively. Check out our NFL Social Media Report Card for a deep dive into the social performance of all NFL teams over the first 10 weeks. Discover key insights to help shape strategies and expectations for the rest of the season. Share your thoughts in the comments, and follow NorthStar Sports Solutions for more exclusive insights like these! #sportsbiz #sports #football #NFL #socialmedia

Want to hear the incredible story of a sports league going from startup to acquisition for $250m? Then sign up to the SportsPro podcast and tune into the next episode of 'How to Win' where I'll be joined by Chris Collins from our partners NorthStar Solutions Group, LLC and our special guest Rachel Jacobson (Rosen) from Infinite Reality. More details below, and subscribe below: https://lnkd.in/erezC5Eu

Great insights from McKinsey & Company! The shift toward accessible, social, and fast-paced activities like pickleball and off-course golf (Driving Ranges, Golf Simulators, Miniature Golf, Virtual Golf, Topgolf, etc.) highlights a major opportunity for the sports industry to rethink engagement strategies and align with consumer preferences. Beyond pickleball and golf, we’re also seeing notable growth in sports like skateboarding (up 36%), tennis (up 33%), and surfing (up 25%). This trend underscores the broader appeal of activities that blend social elements with flexibility and lifestyle appeal. At NorthStar Sports Solutions, we see this as a critical moment for brands and sports organizations to adapt by: ?????????????????? ?????????? ?????????????????????? ???????????? ?????????????? ????????????: Activating in spaces where these sports are being played—such as urban areas, public parks, and beaches—can drive authentic visibility. ???????????????????? ???????????????????? ?????? ?????????????? ????????????????????????: Aligning with prominent athletes in these emerging sports can resonate deeply with lifestyle-focused audiences. For example, pickleball stars like Ben Johns (182,400 social media followers) and Anna Leigh Waters (111,254 social media followers) are rapidly building engaged followings, while surfing champion Caroline Marks (451,130 social media followers) represents a fresh face in the lifestyle sports space. In golf, athletes like Scottie Scheffler (65th most marketable athlete), Bryson DeChambeau (73rd most marketable athlete), Rory McIlroy (75th most marketable athlete), and Nelly Korda (115th most marketable athlete) bring both established visibility and influence within their sport. Partnerships with these athletes can help brands connect with highly engaged fans who value accessibility and a lifestyle-oriented approach to sports. ?????????????????? ????????-???????????? ????????????????????: With shifts like these, real-time insights are essential. Tracking participation and audience sentiment around these sports allows brands to tailor their strategies effectively as interests evolve. McKinsey’s findings are a crucial reminder that as consumer preferences continue shifting, brands have exciting new pathways to connect meaningfully with their audiences!

Unlock the power of data-driven insights to boost your organization’s performance. In today’s digital landscape, it’s no longer enough for sports organizations to rely on follower counts or basic engagement metrics. This article reveals the deeper, actionable metrics that drive comprehensive success, from understanding true fan engagement to refining content strategies and channel focus. Discover how data visualization tools like Tableau and Power BI Visualization make complex data more accessible and how NorthStar’s Sports Marketability Scorecard empowers organizations with the insights needed for strategic advantage. For more sports analytics insights, follow NorthStar Sports Solutions on LinkedIn. Contact us at [email protected] to discuss how our data-driven solutions can elevate your organization’s impact and engagement strategies. #sportsbiz #sports #socialmedia #data #insights #dataviz