The science of human values serves as the foundation for our Culture Catalyst program. "Values-based" gets thrown around a lot, but most corporate value statements miss the mark. Here's why:
?? Overused phrases: When 90% of companies use words like "integrity" in their values, it's not only hard to stand out, these words lose their meaning.
?? Vague virtues: Listing character traits without context leaves you open to misinterpretation.
?? Disconnect from reality: Many values feel out of touch with today's changing world — from the climate crisis to generational shifts in cultural values, too many organizations stick with outdated platitudes.
?? Misalignment with employee experience: Too often, there's a gap between stated values and workplace culture because companies aren't intentional about making values actionable internally.
So how can startups create meaningful values?
?? Focus on principles and intentions, not just traits.
?? Consider the real-world impact of your actions.
?? Connect your values to current cultural and societal context.
??♀? Ensure values are reflected in day-to-day operations and employee experiences.
Remember: Strong, well-implemented values drive revenue, attract talent, and resonate with customers. They should be unique, actionable, and reflect your company's role in today's world.
Ready to transform your values into a powerful cultural catalyst for your startup? We have two spots left for our 2024 Culture Catalyst program, starting next Wed. August 7th! This is a sliding scale program for underrepresented founders of early-stage companies. Sign up link in comments ??