Earlier this month, at our NBCUniversal Offices in London, we hosted the first annual Global Lifestyle Voices Summit, in partnership with FINN Partners bringing together leading voices in travel and lifestyle to tackle a central question: “Are brands playing it too safe?”
NBCU Advertising & Partnerships
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The official account of NBCUniversal Advertising & Partnerships.
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NBCUniversal Advertising & Partnerships represents a diverse portfolio of premium content, a suite of capabilities, and game-changing innovation that work together to build lasting connections with engaged audiences that drive real results. NBCU reaches audiences at scale across our portfolio of premium content of 14 networks, 40+ digital properties, and 225 million adults reached monthly. We activate audiences with best-in-class solutions and technology including data & targeting, custom creative, digital partnerships, and insights & measurement. We're constantly improving the viewing experiences, and efficacies for the industry by setting the new standard for partnership with increased engagement, scale, and impact. Discover how our portfolio can deliver real results for you.
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Last week in London, the NBCUniversal team participated in the Goodstuff Media Showcase, an annual event that brings together over 350 industry professionals and 85 leading brands managing ￡1.5B in global ad spend. The showcase provided a platform to present innovative marketing concepts and connect with key decision-makers. With a little help from Michael Scott from The Office, Caitlin Heed Senior Brand & Creative Strategist presented the concept for The Universal Fun Factory – an immersive experience that brings NBCUniversal’s iconic IP to life in a whole new way; complete with a life-size replica of The Office and even a stapler in jelly! Thank you to everyone who joined to see how NBCUniversal is continuing to innovate in brand partnerships and advertising.
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For “SNL’s” 50th season, NBCUniversal has partnered with Allstate to bring the entertaining chaos of Please Don’t Destroy into a custom spot with Allstate’s Mayhem. Allstate’s custom spot premiered during a commercial break in “SNL's” November 16th show and features the comedy trio nervously attempting to parallel park in front of an intimidating group of 8th grade boys, including Mayhem, and while struggling to focus, create their own “moment of Mayhem.” “Spanning five decades of culturally relevant and unique IP, 'Saturday Night Live' offers brands a platform for authentic alignment unlike any other. For the 50th season, we wanted to find brands who would lean into humor and trust the power of the show, and Allstate did just that," said Kimberly Francella-Faver, SVP, Brand Partnerships, NBCUniversal Advertising & Partnerships. “Please Don’t Destroy and Allstate’s Mayhem character not only complement one another comedically, but also stylistically as they both thrive in unpredictable environments. This combination was the perfect opportunity for dynamic storytelling that brings out the best of both worlds while remaining true to the show’s distinct creative spirit.” Watch the spot here: https://bit.ly/3Ohi3QT. Read the exclusive in Collider here: https://bit.ly/3AE8sk3
Parallel Parking with Please Don't Destroy (in Partnership with Allstate) - SNL
https://www.youtube.com/
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With Peacock celebrating its fifth birthday in 2025, we looked back at the streamer’s 2024 highlights that played an essential role in maximizing media effectiveness for our advertising partners. Over the course of the year, Peacock dominated cultural conversation and broke streaming and viewership records, allowing marketers to reach consumers through a wide array of content, from the iconic Paris Olympics and Paralympics, to reality entertainment hits, to housing blockbuster movies. There is no doubt that Peacock will continue this momentum into 2025, leveraging NBCUniversal's growing IP and can’t-miss moments to open the door for innovative partnerships with clients of all sizes. Check out Peacock’s 2024 breakthrough moments here: https://lnkd.in/e3NynYiu
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NBCUniversal is bringing the Bravoverse to Miami on November 23rd for Bravo Fan Fest! Our brand partners— Lexus, State Farm, Verizon, ViiV Healthcare, Wayfair, and The Wendy's Company —are turning up the excitement with unforgettable brand activations and immersive experiences for Bravoholics. “Bravo Fan Fest is the ultimate celebration for Bravoholics, combining everything they adore—chatting with their favorite Bravolebs IRL, snapping unforgettable candid moments, and diving headfirst into the expansive Bravoverse,” said Josh Feldman, Chief Marketing Officer, Advertising and Partnerships, NBCUniversal. “And at the same time, it’s the perfect opportunity for us to authentically connect our audiences with our brand partners. Together, we're crafting a spectacular and intimate experience that highlights every passion point of this vibrant fanbase in a new location.” This one-day celebration will be filled with surprises, larger-than-life moments, and face time with fan favorite Bravolebrities. It’s an event you won’t want to miss! Learn more about how our partners are shaping the event: https://lnkd.in/eQkECKq4
NBCUniversal's Bravo Fan Fest Brings the Heat to Miami With Immersive Brand Experiences
together.nbcuni.com
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#NBCUOpenDoors small business owner Jenna Horning learned her value as an entrepreneur growing Bean's Ice Cream since 2019. Learn about her inspiring story in our latest blog: https://bit.ly/3Z9lGPb
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On Wednesday, Shawn Makhijani joined industry leaders on stage at #CTVAdDaysNewYork, exploring how strategic combinations of inventory, audience reach, and creativity are driving impact in CTV, especially for local advertisers. Shawn highlighted NBCUniversal's commitment to connecting brands with audiences through innovative and effective approaches that set the standard in today’s TV advertising landscape, including a new partnership with Albertsons Media Collective's Collective TV that will now include NBCUniversal ad inventory. A big thank you to CTV Ad Days, Clinch and Albertsons Media Collective for an incredible event, bringing together the best in the industry!
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Last Wednesday, Alison Levin was honored at the annual She Runs It Changing the Game 2024 Awards Ceremony in New York City. Alison was recognized in the Brainwave category, which marks trailblazing women who have revolutionized the way a brand or product is marketed. During the ceremony, Alison highlighted the division’s One Platform Total Audience tool, which has completely changed the game for advertisers finding strategic audiences across linear and streaming. Additionally, Karen Kovacs took the stage to moderate a panel of the She Runs It Changing the Game No Apologies honorees. Congratulations Alison on this well-deserved recognition and to all the She Runs It Changing the Game honorees!
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This Veterans Day, we honor and celebrate our veteran employees at NBCUniversal - their courage, perseverance and leadership inspire us every day. Join us in recognizing their service and commitment to our country. Thank you for your sacrifice and for bringing your unique experiences to our team! Shout out to our BOLD Vets Residents, Deion Stalling, MBA, Marisa Santiago, America del Rocio Stevens, John Velazquez, and Richard Rengifo for sharing their stories! #NBCUVeteransUnified #BOLDVets
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At NBCUniversal, our number one goal is to drive media effectiveness for all our marketing partners, no matter their size. Our SMB Growth team can help you leverage NBCUniversal's iconic content, data-driven ad technology, and consultative partners to achieve BIG scale and BIG results. Learn how we can grow your business together: https://bit.ly/4flc3CB