Navigate EdTech

Are you struggling to understand the U.S. EdTech market? Are you finding it hard to engage your audience and generate brand interest? Do you feel overwhelmed by the volume of events and lead generation programs with unknown potential payoffs? If you answered yes to any of these questions, then Navigate (https://lnkd.in/eH-t6k5r) is here to help you! Our expertise is proven through experience, and we bring together information, insights, best practices, and tools to help you quickly and efficiently make decisions and take action. With Navigate, you can save valuable time and get everything you need to build a Playbook, all in one place. Best of all, it's just $995 per year. So why wait? Sign up now and let us help you navigate the EdTech market with ease! --> https://lnkd.in/eH-t6k5r

4 Simple Trade Show Mistakes That Tank Your Lead Generation ? Messy booths ? Poor booth design/layout ? Disengaged staff ? Unresponsive staff Any one of these leaves a bad impression on attendees. And a bad brand impression can mean the difference between *your* company closing the deal—or your competitor. Don’t take that chance. #TradeShows #LeadGeneration #EventMarketing #B2BMarketing #EdTech

Is your team guilty of committing these trade show transgressions? ? Messy booths ? Poor booth design/layout ? Disengaged staff ? Unresponsive staff? Any one of these can leave a bad impression on attendees. And a bad brand impression can mean the difference between *your* company closing the deal—or your competitor. Don’t take that chance. Here’s how you can make sure your team impresses attendees and outshines your competition. ? https://lnkd.in/drSypVmz We developed the Event Impression Score (EIS) to help EdTech companies maximize their trade show ROI. With more than 25+ years in the event landscape, the Navigate team knows tradeshows and is ready to help your brand show up strong. We have just a few spots remaining for our EIS evaluations at #ISTELive in June. ? Comment “EIS” or click the link to reserve your EIS for #ISTE today. #NavigateEdTech #TradeShows #EdTechMarketing Jim McVety

Want to establish your EdTech brand as an authority? Successful EdTech thought leadership requires a real understanding of what's happening in schools and content that means something to educators at every level. This means that to be an authority, you need content strategies for audience engagement, impactful messaging, and more. We're curious: What's your biggest content challenge? Is it finding the right topics, creating quality content, or getting your message seen by your audience? #edtech #thoughtleadership #contentmarketing #branding

Think back to your last trade show exhibition. What grade would you give yourself? What criteria did you use to assess yourself? ? Booth appearance? ? How busy your team appeared to be? ? Engagement on the social posts during the event? ? Qualified leads generated? ? Something else? There are lots of things to consider when determining ROI on events. Chances are, each person on your own team would give slightly different scores, with different reasoning to back them up. Now, consider your last trade show exhibition from the perspective of an attendee. What grade would THEY give you? Why? How attendees perceive your brand at trade shows impacts your bottom line. Measure your brand's impact and boost trade show ROI with an Event Impression Score (EIS).

7 Education personas marketers need to know to navigate the U.S. EdTech market: Knowing your audience is critical in the U.S. education system. Knowing how the different roles within your audience interact? That's EVERYTHING. We broke down the 7 key personas you need to know for EdTech marketing success—and how they influence decision-making—in this post. Which persona do you find the most challenging to connect with?

There are 3 benefits of creating a Message Map before creating any campaigns or content. It requires a thorough understanding of ? your product’s capabilities (always a good thing) ? your audience’s motivations (also a good thing) ? how your product’s capabilities meet your audience’s motivations (whoop-whoop) Our favorite part? When you can see—in writing, on that Message Map—where those motivations overlap. ???? ?? ?? Look there. That’s where your campaigns are. #NavigateEdTech #Marketing #ICP #MessageMap P.S. Navigate EdTech has a Message Map template. Enroll today and get your copy >> www.navigate-edtech.com

Should we start a blog? Do we need a podcast? What are we going to say in our next white paper? These are the burning questions about content marketing that we get asked every single day and trust us, they're on every EdTech marketer's mind. Content marketing is how you position your product as the solution to your buyers' problems, and how you keep your brand top-of-mind for when your buyers are ready to make that purchase. But here's the thing about marketing to educators: they have an uncanny ability to detect BS. Educators can see right through companies that can't deliver on the claims they make in their content. And sometimes, they can be a tough crowd. (Rightfully so, since they're responsible for *all the things.*) Thankfully, the team at Navigate EdTech speaks fluent Educator. And we've developed the first and only Marketing & Sales Enablement Playbook for EdTech to help you do the same. >> www.navigate-edtech.com In our Content Marketing chapter, you get actionable tips for how to: ? Create content that educators not only trust but also value ? Choose the right content format to reach your audience ? Distinguish yourself from the competition And do so in 'Educator' language. That's just one chapter. There are 12 others (+ more on the way) to explore. Get started now. >> www.navigate-edtech.com #NavigateEdTech #ContentMarketing #EdTech

Realizations we’ve made about ?organization? and its place in marketing: We’ve seen a little bit of everything when it comes to marketing teams. ? 1-person teams doing literally everything ? 2-to-5-person teams where everyone can do a little of everything but with a specialty ? Massive teams where everyone has a role (but it’s not always clear who does what) Regardless of the team size, we always run into an organizing issue. With blog drafts in one place, email copy in another, social content in an entirely different place, graphics in who-knows-where, and everyone’s different file-naming conventions, it can be difficult to track down what you need when you need it (Deadline? What deadline? ??). After 44354354+ iterations, we created a template that brings *all the asset things* together with our recommended file naming strategy. It works for us, it works for our clients, and we’re confident it will work for your team, too. You can grab it for free here >> https://lnkd.in/eHpRvUAV #NavigateEdTech #Marketing #OrganizedLife

Your content marketing strategy should include: ? A deep understanding of your target audience’s motivations ? Proof of the value your solution provides, both as a thought leader and in the results you obtain ? Personalized content, regularly updated with data-driven insights ? High-quality content that meets all of the above ? SEO and content distribution plans that (again) meet all of the above What would you add? Did we miss anything in this blog post? >> https://lnkd.in/eHpRvUAV #NavigateEdTech #Marketing #ContentStrategy