The National Advertising Division (NAD) of BBB National Programs provides independent self-regulation overseeing the truthfulness of advertising across the U.S. NAD reviews national advertising in all media and its decisions set consistent standards for truth and accuracy. Cases can be opened by NAD on its own initiative or in response to a challenge brought by competitors or other third parties, a process that delivers meaningful protection to consumers while leveling the playing field for brands. Self-regulation provides an effective, cost-efficient and timely process for reviewing advertising for truth and accuracy. Advertising claims for diverse goods and services including telecommunications, infant nutrition, over-the-counter medications, dietary supplements, and “green” products have been reviewed. NAD handles about 150 cases each year and publicly reports its decisions.
National Advertising Division (NAD)的外部链接
National Advertising Division (NAD)转发了
Our Advertising Law subscription center connects you with our National Advertising Division (NAD)'s evolving body of knowledge and work through newsletters, podcasts, and events. Visit the center to stay in the loop: https://hubs.la/Q02ZBWZb0
Ensuring your advertising claims are truthful and well-supported is crucial for maintaining consumer trust and staying compliant with regulations. Learn a straightforward three-step checklist to help advertisers substantiate their claims effectively in our blog here: https://hubs.la/Q02ZzhvL0
National Advertising Division (NAD)转发了
On December 2, Mary Engle, EVP Policy at BBB National Programs, will join a panel about virtual influencers in the age of AI, hosted by ASIPI. The panel will address the intellectual property, legal and ethical challenges presented by these new digital marketing tools. Learn more: https://lnkd.in/dskXEk5E Speakers: Mary Engle, BBB National Programs Kathryn Farrara, Unilever Jose Antonio Arochi, Arochi & Lindner
NAD Finds Certain Claims for Mott’s Fruit Flavored Snacks Supported or Outside NAD’s Jurisdiction; Recommends General Mills Discontinue or Modify Other Claims Read the case decision summary: https://hubs.la/Q02ZlHlw0 #CaseDecision #AdLaw #SelfRegulation
National Advertising Division (NAD)转发了
Join Eversheds Sutherland and senior leaders from BBB National Programs, including President & CEO Eric Reicin and Laura Brett, VP of the National Advertising Division (NAD), for this online event. Register: https://lnkd.in/erSzxhVJ
?? Navigating advertising rules across the US and UK In today’s fast-paced consumer landscape, compliant and accurate advertising is crucial. For businesses operating across the US and UK, understanding the regulatory frameworks is essential. Join Eversheds Sutherland and senior leaders from BBB National Programs for an insightful online event via Zoom. We’ll explore key differences in advertising regulations between the US and UK and how they impact campaign execution and brand reputation. Don’t miss out! Secure your spot by clicking the link below. We look forward to seeing you there! https://lnkd.in/erSzxhVJ #Compliance #BBBNationalPrograms #BrandReputation #Advertising
Advertisers must keep in mind the ‘Four Ps’ when it comes to disclosures: prominence, presentation, placement, and proximity. Learn more truth-in-advertising basics as well as more in-depth insights and analyses by the NAD team: https://hubs.la/Q02Z4b7D0
In National Advertising Division Challenge, Drip Hydration Voluntarily Discontinues Claims for its Ketamine IV Therapy Read the case decision summary: https://hubs.la/Q02Z9J3n0 #CaseDecision #AdLaw #SelfRegulation
Live polling at #NAD24 revealed alignment between advertisers and NAD attorneys with regard to the relative utility of different types of product performance tests, showing that industry tests are generally more relevant than proprietary tests. Access our Resource Library for informative videos, podcasts, and blogs straight from NAD attorneys: https://lnkd.in/gKPdwzbX Learn more about the NAD filing tracks: https://lnkd.in/ekc72tzf
NAD Finds Patented and Safety Claims for POOPH’s Pet Odor & Stain Eliminator Supported; Recommends Other Claims Be Modified or Discontinued Read the case decision summary: https://hubs.la/Q02Z2fQ90 #CaseDecision #AdLaw #SelfRegulation
National Advertising Division Recommends SharkNinja Discontinue Certain Best Deep Carpet Cleaning Claims Read the case decision summary: https://hubs.ly/Q02YVVRL0 #CaseDecision #AdLaw #SelfRegulation