Advertisers must keep in mind the ‘Four Ps’ when it comes to disclosures: prominence, presentation, placement, and proximity. Learn more truth-in-advertising basics as well as more in-depth insights and analyses by the NAD team: https://hubs.la/Q02Z4b7D0
National Advertising Division (NAD)
非盈利组织
New York，New York 994 位关注者
Provides self-regulation that oversees the truthfulness of national advertising in all media. Share/Links ≠ endorsement
关于我们
The National Advertising Division (NAD) of BBB National Programs provides independent self-regulation overseeing the truthfulness of advertising across the U.S. NAD reviews national advertising in all media and its decisions set consistent standards for truth and accuracy. Cases can be opened by NAD on its own initiative or in response to a challenge brought by competitors or other third parties, a process that delivers meaningful protection to consumers while leveling the playing field for brands. Self-regulation provides an effective, cost-efficient and timely process for reviewing advertising for truth and accuracy. Advertising claims for diverse goods and services including telecommunications, infant nutrition, over-the-counter medications, dietary supplements, and “green” products have been reviewed. NAD handles about 150 cases each year and publicly reports its decisions.
- 网站
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https://bbbprograms.org/programs/nad/
National Advertising Division (NAD)的外部链接
- 所属行业
- 非盈利组织
- 规模
- 51-200 人
- 总部
- New York，New York
动态
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In National Advertising Division Challenge, Drip Hydration Voluntarily Discontinues Claims for its Ketamine IV Therapy Read the case decision summary: https://hubs.la/Q02Z9J3n0 #CaseDecision #AdLaw #SelfRegulation
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Live polling at #NAD24 revealed alignment between advertisers and NAD attorneys with regard to the relative utility of different types of product performance tests, showing that industry tests are generally more relevant than proprietary tests. Access our Resource Library for informative videos, podcasts, and blogs straight from NAD attorneys: https://lnkd.in/gKPdwzbX Learn more about the NAD filing tracks: https://lnkd.in/ekc72tzf
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NAD Finds Patented and Safety Claims for POOPH’s Pet Odor & Stain Eliminator Supported; Recommends Other Claims Be Modified or Discontinued Read the case decision summary: https://hubs.la/Q02Z2fQ90 #CaseDecision #AdLaw #SelfRegulation
NAD Finds POOPH's Patented and Safety Claims Supported
bbbprograms.org
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National Advertising Division Recommends SharkNinja Discontinue Certain Best Deep Carpet Cleaning Claims Read the case decision summary: https://hubs.ly/Q02YVVRL0 #CaseDecision #AdLaw #SelfRegulation
NAD Recommends SharkNinja Discontinue Deep Carpet Cleaning Claims
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National Advertising Division Recommends SharkNinja Discontinue Certain Best Deep Carpet Cleaning Claims Read the case decision summary: https://hubs.la/Q02YKjfj0 #CaseDecision #AdLaw #SelfRegulation
NAD Recommends SharkNinja Discontinue Deep Carpet Cleaning Claims
bbbprograms.org
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National Advertising Division Recommends T-Mobile Discontinue or Modify Advertising for Free iPhone and 20% Savings Claim; T-Mobile to Appeal Read the case decision summary: https://hubs.la/Q02YyqVL0 #CaseDecision #AdLaw #SelfRegulation
NAD Recommends T-Mobile Discontinue or Modify Advertising
bbbprograms.org
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Our latest #AdWatchers episode break down #AdLaw’s global hot topics, featuring Sibylle Stanciu-Loeckx, President of the International Council for Advertising Self-Regulation (ICAS). Listen: https://lnkd.in/dxd24x7d
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Looking to next year and beyond, AI is going to have a significant impact on the advertising landscape and advertising self-regulation will prove more crucial than ever. Our latest #AdWatchers episode features Sibylle Stanciu-Loeckx, President of the International Council for Advertising Self-Regulation (ICAS) to break down #AdLaw’s global hot topics. Listen: https://hubs.la/Q02YclZB0
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National Advertising Division (NAD)转发了
For #beauty brands, compliance with the FTC's Trade Regulation Rule on consumer reviews and testimonials is essential to avoid fines and protect brand integrity. In her recent piece with The Beauty Industry Report, BBB National Programs' Katherine Armstrong, Deputy Director, National Advertising Division (NAD), provides clear, actionable guidelines on navigating these regulations to ensure all endorsements are authentic and transparent. Get more #ResponsibleAdvertising guidance from the National Advertising Division (NAD): https://lnkd.in/gKPdwzbX