Thank you to John O'Dwyer Christine O'Dwyer O'Dwyer's Public Relations News for the coverage of our #smt #rmt panel at the #MarComSummitDC - Key takeaways - It's a myth that satellite media tours might not be the thing they once were; radio is ubiquitous and TV is vital for AARP Nice mentions of D S Simon Media 4media group US and Doug Simon Laura Pair Sarah Lovenheim Jeffrey Davis Lynsey Stanicki #mediarelations
Mid-Atlantic MarCom Summit
科技、信息和媒体
Arlington，VA 185 位关注者
The DC region’s annual gathering of Marketing, Advertising, PR, Communications, and Media pros from all industries
关于我们
The Mid-Atlantic MarCom Summit is the region’s largest annual gathering of marketing, advertising, PR, communications, and media professionals. It brings together 500+ professionals from brands, associations, professional services firms, government, tech companies, and more to discuss industry trends, best practices, and challenges. It features panels, keynotes, and presentations — plus incredible networking. This year, the event hosts the American Advertising Federation DC Chapter’s ADWKDC, featuring a track of sessions for the advertising community. The summit is co-produced by two of the most respected news organizations in the region: Potomac Tech Wire, the region’s source for technology news, and Capitol Communicator, the region’s source for marketing and communications news. Some reasons to attend: Meet leaders from the top and emerging brands Sessions on the latest ideas, technologies, and trends in the ever-changing marketing, advertising, and communications world. Topics include CMO challenges, AI, analytics, media relations, attribution, social media trends, SEO, marketing automation, content creation, email marketing, Design/UX, crisis communications, video trends, and more. This summit is ideal for CMOs, brand marketers, marketing executives, public relations professionals, entrepreneurs, investors, technologists, creative directors, media planners, and others involved in marketing and communications.
- 网站
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https://marcomsummit.co/
Mid-Atlantic MarCom Summit的外部链接
- 所属行业
- 科技、信息和媒体
- 规模
- 2-10 人
- 总部
- Arlington，VA
- 创立
- 2009
动态
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Thanks to sponsor Anthology Communications, LLC for creating this great wrap-up of takeaways from #MarComSummitDC and to Denise Kennedy for presenting on reaching hard-to-reach audiences in the age of information overload. As Denise demonstrated, Anthology is a great go-to partner for audience research and messaging strategy.
Our takeaways from the Mid-Atlantic MarCom Summit
myemail.constantcontact.com
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I'm pleased to announce that Potomac Tech Wire will be holding our Venture Capital Outlook 2025 event on Dec. 19 in Reston, Va. I always love moderating this panel to explore the major venture trends as we enter a new year. Very excited to have Mark Frantz, General Partner at Blue Delta Capital Partners, and Phil Bronner, Managing Partner at Ardent Venture Partners Ventures on this panel. So much to discuss! More info here: https://lnkd.in/e2Vn7aNw
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Thanks to John Pulley for joining us last week and continuing the conversation into this week. Please follow our page for future announcements. #MarComSummitDC
I tell stories that change minds—of customers, clients and constituents—to help organizations achieve their missions.
Do you ever have the urge to turn back the clock to better days? I'm thinking of last Wednesday's Mid-Atlantic MarCom Summit at Arlington's Convene Conference Center. Great day! Local marketing professionals engaged in informative presentations, serious networking and a high-volume happy hour. This image shows me with Jennifer Mulchandani, founder of Arlington Strategy, and Adobe's Steve Lewis, whose presentation unpacked AI's impact on marketing. #MarComSummitDC
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Thank you for joining us, Amy. #MarComSummitDC
Gorgeous views of DC this week from the most forward looking PR & Marketing gathering of the year -the Mid-Atlantic MarCom Summit. ???? Coming back with the latest thinking in AI, SEO, and media strategies to share with Hesser Communications Group colleagues & clients…
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Great tips from our #CCO panel.Thank you for joining us Nicole Schuman! #MarComSummitDC
I attended last week's Mid-Atlantic MarCom Summit and witnessed a great panel featuring Kathy Baird of The Washington Post, Josh Morton of Nestlé, Scott Stanzel of Truist and Lydia Sermons (She/Her/Hers) of Howard University. Sean O'Leary moderated. The panel discussed its latest use and adoption of emerging digital communications tools and best practices. Really interesting stuff going on with AI, social media and more!
CCOs Reveal Best Practices for AI, Social Media and Other Digital PR
prnewsonline.com
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Our thanks to The Reis Group for its support of our conference and the amazing panel they put together on building team culture #MarComSummitDC
Our Principal, Sharon Reis, led the panel, "Building Team Culture and Retention in the Hybrid Workplace" at the Mid-Atlantic MarCom Summit on Wednesday! During the session, they discussed strategies to unite teams, improve retention, and enhance productivity in this competitive landscape. Above all, teams want flexibility in the workplace. #MarComSummitDC #TeamBuilding
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Broadcast #mediarelations was one of the topics thoroughly covered at #MarComSummitDC by D S Simon Media
Mid-Atlantic MarCom Summit in DC was fantastic! The D S Simon Media team was thrilled to share insights into today’s broadcast media landscape and the vital role satellite media tours (SMTs) play in helping brands tell their stories directly to target local markets. A big thank you to everyone who visited our booth and joined our CEO, Doug Simon, for his panel on "Mastering Broadcast Media Relations: Navigating Television and Radio.” Here are a few key takeaways from the session: ??SMTs are thriving – Demand from local TV news stations is higher than ever. In fact, 92% of TV news producers we surveyed are open to interviewing brand spokespeople. ??78% of producers prefer an in-house spokesperson, and we saw a 12% increase in bookings when an in-house spokesperson was used. ??SMTs provide an efficient way to feature multiple spokespeople and maximize story impact. #MarComSummit #BroadcastMedia #SMTs #DSSimonMedia #localTV
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If you missed the conference this week please note the recap and great advice given during our Chief Communications Officer's session #MarComSummitDC
VP, Head of Corporate Communications, Nestlé North America | Leader of PRWeek’s Outstanding In-House Team Award Winner 2023 | PRWeek 40 Under 40
It was a pleasure to join Kathy Baird, Lydia Sermons (She/Her/Hers), and Scott Stanzel for this week’s CCO roundtable on emerging trends in communications at the Mid-Atlantic MarCom Summit. Here are the top themes from our conversation, and I’d argue we should consider them three revolutions underway in our industry today: ?? The rise of internal communications - People and culture drive business growth, period. COVID shined a spotlight on the importance of strong internal comms, but smart businesses know that strategic communications is an integral part of the human capital strategy. Especially in the current business, cultural, and macroeconomic environment, comms leaders must value their relationship with HR just as highly as they do with Marketing. ?? The AI revolution - We need to look at AI as additive and complementary to our work, not as competition. Comms leaders should encourage their teams to embrace a process to continuously 1) experiment with these technologies, 2) apply what they learned to their work, 3) build new tools that help them add value, and 4) repeat. ?? The platform explosion - The proliferation of media platforms and channels has its challenges, but in reality it’s a massive opportunity for communicators to reach their audiences where they are. Use the evolving media ecosystem (publishers' newsletters, podcasts, TikTok, etc.) to make a bigger impact. Customize your content to these channels to help reporters tell better stories and to help you make deeper connections with your audience. Thank you to Sean O'Leary for moderating and to Robert Udowitz and his team for the great event!?
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