?? Are you using Advantage+ Shopping Campaigns to find new audiences and target them? If not, keep watching. ?? Alfred Chehebar, Founder and CEO of ObjectsHQ shares some stats from using Meta AI-enhanced tools! ?? 60% increase in return on ad spend when using the GenAI Text Generation tool. ?? 41% decrease in customer acquisition costs when using Advantage+ Shopping Campaigns. ?? Looking to see similar figures for your own biz? Start here: https://go.fb.me/8k6y03
Meta for Business
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Meta Business provides the latest news, tips and best practices to help you meet your business goals.
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https://www.facebook.com/business
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Join us LIVE on Facebook at 12:30 EST ! We'll be discussing the world of Gen AI: Text, Image, and Video Generation, answering your top questions and sharing actionable tips to drive sales and growth during the busiest shopping season of the year. RSVP and join us live: https://go.fb.me/ubnbld
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Wondering what’s cooking for app campaigns? We are rolling out ads system updates for app advertisers to better account for Mobile Measurement Partner (MMP) attributions, which means you may start seeing improved Meta campaign performance in your MMP dashboards. App advertisers can also start testing our products like Incremental Attribution and Conversion Value Rules, to drive the results that you value the most. Learn more about these here: https://go.fb.me/mbdrxw
Campaign Optimization Updates to Improve Advertiser Performance
facebook.com
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“We want to be the best and show that to our clients as well,” said Morten Bie, Managing Director, Obsidian Digital. Obsidian, a digital performance agency based in Denmark, became a Meta Media, Certified Company to elevate its employee talent and remain leaders within a competitive industry. Read Obsidian’s Certified Company success story: https://go.fb.me/4k70ob Apply to become a Certified Company today: https://go.fb.me/5062r1 Amy Brooks Vikas Wadhwani Teresa Jordan
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??Our mantra for the day, ‘Failure isn’t a bad thing’, is inspired by Jack Jia, CEO of prescription company Musely. ??In this video he shares why Q5 aka the last two weeks of December is the perfect time to launch new products and find new customers. ? Key highlights: 1. Lean into UGC and let the customer tell their story. 2. Let Meta AI generate different types of creative for you in Advantage+ Shopping Campaigns making them more dynamic, changing the layout etc. Discover more tools that can help your biz this holiday season and beyond: https://go.fb.me/8k6y03
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Wanna know a little secret? ?? Don’t underestimate the power of lo-fi content, captured straight from your phone, as told to us by Yousef Sahli, Founder of Lift Down. ???“I used my phone to take a picture of a hat while I was hiking and I was surprised to see that it outperformed all of the professional photos I’ve taken in studios.” More tips from Yousef:? 1. Try out new ideas and take more risks early on.? 2. Leverage Advantage+ Shopping Campaigns to test up to 100 different types of creative at once.? 3. Let Meta AI assess which variations are performing best and double down on those. Learn more: https://go.fb.me/8t2jv6
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?? Our Q3 Earnings report just dropped ?? Here are 5 key takeaways: 1. Meta AI: We’re seeing rapid adoption of Meta AI, which now has more than 500M monthly actives. 2. GenAI: Last month, over a million advertisers used our GenAI creative tools to create 15 million+ impactful ads. 3. Video: AI-driven feed and video recommendations led to increases in time spent on Facebook (8%) and Instagram (6%) this year alone. 4. WhatsApp: The U.S. remains one of WhatsApp's fastest-growing countries, with the platform also reaching a new milestone of 2 billion calls made globally every day. 5. Threads: The community now has almost 275 million monthly actives, and growing more than 1 million sign-ups per day. Learn more about Meta business solutions here: https://go.fb.me/37pfic
Meta for Business: Marketing on Facebook
facebook.com