McKinsey Digital

B2B sales leaders are at a crossroads. How can they leverage tech and AI to not only navigate today’s challenges, but also help fuel success? ?? We spoke with over 70 commercial leaders across the world to uncover how they’re leveraging technology to rewire their approach to growth and outgrow their peers. Our research shows that success is never just about tech: a structured approach, change management, and a growth-oriented culture are fundamental for sustained results. Swipe through to learn five ways in which successful B2B players are fueling growth with technology, then dive deeper into each with our full study. ???https://lnkd.in/evb8dkx4 #DigitalTransformation #AIbyMcKinsey #NeverJustTech

Our latest State of AI global survey is out, highlighting how enterprises are driving a shift in the use of generative AI. This shift presents companies with opportunities to streamline deployment, revamp workflows, and upskill teams, enabling them to fully harness the potential of generative AI. But what are the advantages of staying ahead of the curve during this shift? Our findings?show a positive relationship between rewiring an organization for innovation and a larger bottom-line impact from the use of gen AI tools. Keen to learn what these findings mean for you and your team? Read more here: https://lnkd.in/eADN79Cd #AIbyMcKinsey #StateofAI2025 #AI #GenAI

Have you ever warned your team that a project might be too ambitious? Well, the QuantumBlack, AI by McKinsey team listened to that advice and ran when they partnered with the One Ocean Foundation to analyze the sustainability reports of some 2,500 companies across 17 sectors. This project was derived from One Ocean Foundation’s vision to transform how businesses report their environmental impacts and uncover new opportunities for sustainable growth. With 300,000 pages in total, the data gathered is astounding. And by diving deep into the vast sea of this data and uncovering the hidden impacts of land-based activities on our marine environments, the team was able to set a new standard for sustainability reporting. Learn more about this partnership here: https://bit.ly/4kuITnq #QuantumBlack #Sustainability #AIbyMcKinsey

What if art could make you feel the beauty of nature in a whole new way? ?? Digital artist Refik Anadol is using AI and real-world data to create mind-blowing immersive experiences?? His team has traveled from Antarctica to Switzerland, collecting up to a million data points of images, sounds, and even the scent of ice to bring melting glaciers to life ?? The result? An innovative mix of tech and creativity that turns climate preservation into a powerful, unforgettable experience ?? Senior Partner Lareina Yee recently sat down with Refik in an episode for #AtTheEdge podcast to discuss his art including his latest exhibition at the World Economic Forum in Davos, where he showcased a 360-degree installation featuring 30 musicians and 20 projectors ??? Catch the full conversation to learn more about how AI is helping to transform art: https://lnkd.in/e_nYtzfx #McKinseyDigital #GenerativeAI #AIArt

For the last decade, our Women in the Workplace report has revealed one consistent finding: women have remained ambitious and committed to their jobs. ???????????????However, despite the progress we’ve seen to date, a significant barrier still remains — the “broken rung.” This missing step on the career ladder keeps many women, especially women of color, from reaching that first big promotion that would help propel them forward in their careers. ?? As we celebrate International Women’s Day, we want to acknowledge all of the hardworking women in their career fields and those fighting this hurdle. Three of our senior partners, Lareina Yee, Kweilin Ellingrud, and Maria del Mar Martinez, explore the “broken rung” in their new book coming out this week. Using their own life experiences and McKinsey research, they’ll share how women can navigate work at every life and career stage. Hear from the authors and learn more at: https://mck.co/3FayJbz #McKinseyDigital #TheBrokenRungBook #InternationalWomensDay #WomenintheWorkplace

The pace of technological change is relentless - while some struggle to keep up, a few are pulling ahead, and unlocking new opportunities with it ?? Our research finds that while most companies are now investing in tech with the future in mind, there is still a significant gap between them and what we’re calling the ‘top performers’. What is the cause for this and how do we bridge this gap? By staying ahead and optimizing technologies, like building a future-ready tech talent pool and eliminating operating-model silos, these meaningful changes can boost a tech transformation’s likelihood of success. Dive into why investing in technology is in turn investing in your company’s future: https://mck.co/4kntNQA #McKinseyDigital #Technology #Innovation

Imagine a world where generative AI seamlessly enhances human creativity and decision-making. We’re not fully there yet - but we believe it is a question of when, not if. In the latest episode of our #AtTheEdge podcast series, tech visionaries Navin Chaddha (Managing Partner at Mayfield Fund), Kiran Prasad (McKinsey senior advisor and CEO and cofounder of Big Basin Labs), and Naba Banerjee (McKinsey senior advisor and former director at Airbnb) chat with McKinsey Senior Partner Brian Gregg about the inevitability of rapidly accelerating innovation, and what businesses must do to stay agile, competitive and engaged. A key takeaway? We have to move beyond the hype to skillfully harness AI’s potential for good. Leaders have a role to play in reimagining strategies to lead effectively, alongside AI’s many advancements. Catch up on the full conversation here: https://mck.co/41zQx8A #McKinseyDigital #GenerativeAI #Innovation

What do leaders think is the most important factor to generate growth? ?? In our survey of 1,039 companies across the world, we found that the top-rated response to the most important strategic factor for growth this year is the ability to innovate?– which matters to 39% of our respondents. Generating new offerings and expanding into new regions were also close, being a top priority for 38% and 34% of our survey respondents. These findings suggest that innovation is currently perceived as a key focus area for expanding organizations, almost offering a safety net as leaders look to grow their ventures in a climate of economic uncertainty. Read all the insights: https://mck.co/3F0hKsj #Innovation #Growth #DigitalTransformation

Not everyone feels positively?–?or negatively?–?about AI. In what ways are employees ready for these super-powered tools, and how are people reacting to them? ?? As a leader, it’s helpful to take a step back to measure your team’s sentiment around generative AI. In his book, Silicon Valley pioneer Reid Hoffman divides employees into four archetypes (Doomer, Gloomer, Bloomer, and Zoomer), and our complementary research shows a much more optimistic view than some organizations may think. Read more in the second edition of our AI in Action interactive journey ???https://mck.co/4ke5ODr #AIbyMcKinsey #AIinAction #GenerativeAI #Leadership

More than shelter – housing is an economic engine. ?? For far too many Black families, an affordable, safe, and high-quality home remains out of reach. In 2023, the U.S. faced a shortage of 8.2 million housing units, disproportionately affecting Black Americans. Closing this gap isn’t just about equity - this is an opportunity to add an additional $2 trillion in GDP, 1.7 million jobs, drive economic mobility forward and give hope to families nationwide. This is critical - investing in housing can transform communities and unlock lasting prosperity. Our latest report from the McKinsey Institute for Black Economic Mobility explores how investing in housing can transform communities and unlock lasting prosperity. Check it out here: https://lnkd.in/en-g5Etr This month – and every month – is a time to advance solutions that create stronger, more inclusive futures, for everyone around us. #BlackHistoryMonth #BlackEconomicMobility #HousingForAll