Marketing Trends

Every marketer must be able to answer this question: What value do you bring? Because in a rapidly changing landscape, marketing isn’t just about creativity or execution — it’s about real business impact. Rebecca Messina, former Global CMO of Uber and longtime marketing leader at The Coca-Cola Company, joined Stephanie Postles on Marketing Trends to challenge the way marketers think about their roles. From rethinking operating models… to understanding AI’s true place in strategy… She lays out the must-know insights for marketers at any level. In this episode, they discuss: ?? Why most marketing teams are broken (and how to build an operating model that actually works.) ?? The most overlooked branding tool? Your sales deck. Rebecca shares why this is often a prospect’s first real impression of your brand — and how marketing leaders should rethink their traditional approach. ??? The #1 skill top marketers have (hint: it’s not expertise — it’s adaptability). ?? AI is a tool, not a strategy. Brands that lean too hard on automation without clear strategic direction are missing the bigger picture. The marketing industry is evolving at breakneck speed. But at the end of the day, strategy — not technology — will separate the best teams from the rest. If you’re a marketing leader (or aspiring to be one), this is an episode you can’t afford to miss.?

?? You can hire the best talent in the world. But if your operating model is broken, they’ll never reach their full potential. Marketing teams often confine themselves to what’s expected of them. But the best marketers don’t just execute — they find new ways to create value. Rebecca Messina, former Global CMO of Uber and longtime marketing leader at The Coca-Cola Company, shares how marketers can step outside their defined roles to reshape strategy, expand influence, and build stronger cross-functional collaboration inside the business. In this episode, we cover: ?? Where marketing is still being overlooked (and how to break into those conversations.) ??? Why talent is being wasted in bad operating models (and how leaders can fix it.) ?? Why marketing isn’t just about delivering value (it’s about creating it in new, unexpected ways.) The best marketers don’t wait for permission. They step up, innovate, and redefine their impact. ?? Ready to think bigger about your role?

?? You’re probably overthinking your branding. Adriana Gil Miner has a simple solution… The CMO and Strategy Officer at Iterable, unpacks her winning formula for thriving in a world that demands: - constant innovation - thorough c-suite collaboration - and bold thinking Here’s exactly what you’ll learn: ?? Adriana’s three-pillar strategy: integrating AI, building authentic communities, and optimizing digital spend to drive meaningful results. ?? Why cross-functional collaboration is critical: Marketing doesn’t operate in a silo. Hear how working closely with finance, product, and sales drives alignment and success. ?? What’s next for marketing leaders: From scrappy event strategies to breaking through the noise in an oversaturated world, Adriana shares insights you can act on today. Whether you’re leading a team, rethinking your tech stack, or exploring the possibilities of AI, this episode is packed with actionable takeaways to help you stay ahead in 2025.

?? Why does it feel like B2B marketing is always falling behind B2C? (Hint: It’s simpler than you think) In this fascinating interview, Adriana Gil Miner, CMO and Strategy Officer at Iterable, revealed why SMS is the next big opportunity for B2B marketers — and why it’s time to close the gap between B2C and B2B strategies. ?? Here’s what Adriana breaks down: ? The truth about engagement: Most business is conducted on mobile phones — so why aren’t B2B marketers meeting their customers where they are? ? What B2B can learn from B2C: SMS has revolutionized how B2C brands connect with consumers. Adriana explains how B2B brands can adopt the same mindset, thoughtfully and strategically. ? Why email isn’t enough anymore: With email conversion rates falling, SMS offers a direct, impactful way to communicate and drive action in real time. B2B marketing doesn’t have to lag behind. It’s time to think bigger, move faster, and explore the potential of SMS for real engagement and measurable results. ?? Learn more in this game-changing episode.

Forget everything you think you know about AI. Meet the CEO who built an AI superhuman... On this episode of Marketing Trends, Amanda Kahlow, CEO of 1mind, takes us on a journey into the future of B2B sales and marketing — Where AI isn’t just a tool… It’s a superhuman collaborator. Amanda introduces the mission behind 1mind, and her revolutionary AI superhuman designed to think, empathize, and engage just like the best human reps. She unpacks how small, incremental innovations (like the ones that transformed Airbnb and Uber from “weird ideas” into cultural norms)? can lead to massive shifts in how businesses connect with buyers. But this episode isn’t just about AI. Amanda shares scrappy, real-world marketing strategies for startups, a fresh take on consolidating tech stacks, and how to leverage AI to cut costs while boosting efficiency. And in one of the most heartfelt moments… Amanda opens up about her incredible journey through IVF and adoption — revealing the resilience and perspective that fuels her leadership. If you’re ready to… ?? Rethink what’s possible with AI ?? Embrace bold new marketing strategies ?? Find inspiration in Amanda’s unexpected path to parenthood This episode is for you.?

Automation can be ?????????????????? ????????, but you can't get stuck thinking about only horizontal value... The key is solving a SPECIFIC business problem! Understand your target audience. Talk with them about what they really care about: ? Not the tech ?? The end ???????????? of the tech for their company Bryan Urioste, CMO of Redwood Software, shares all about it on this week's episode of Marketing Trends with ??Jeremy Bergeron. You can talk automation all day long, but it doesn't matter if you don't know who you're talking to!

"????% ???????????????? ???????????????? ????????????????????????" with AI... but how do you get the whole team using these new tools? Google Cloud's CMO Alison Wagonfeld shares the secret: ????????-??????????! They created weekly challenges to use different AI tools. Employees are given 10 minutes to complete tasks using Google’s AI Marketing Toolbox to expand the whole team’s AI literacy. The result? No more uneven adoption—everyone’s equipped with the same powerful AI knowledge. Check out the full episode for insight into Google’s NotebookLM AI features, AI agents in marketing, and more real-world practical marketing leadership trends from Alison & ??Jeremy Bergeron. #Leadership #MarketingInnovation #AIProductivity

Tired of marketing strategies that don’t hit the mark? On #MarketingTrends, Jadis Tillery FCIM Tillery, Fractional Chief Digital Officer at ikwe, reveals how fractional CMOs can help. She also explains how fractional CMOs bring senior-level expertise, how they help bridge the gap between investors and marketing teams, and why defining a clear scope of work makes all the difference.

How should marketers be navigating the AI landscape today? We asked Carilu Dietrich this question and she gave us her thoughts on the current state of AI in marketing. Carilu says there are definite benefits of AI when it comes to productivity and personalization but you have to caution against over-reliance. It's all about balance. Hear more on #MarketingTrends #AI #tech

Would you ever take seven years off from your profession? How would you feel if and when you decided to jump back into the corporate world? Mandy Dhaliwal has some experience in this area. Now the CMO of Nutanix, Mandy re-entered the world of marketing after a seven-year break to find that the tools and the tactics had changed, but one thing remained the same. What was it? Find out on #MarketingTrends #career #business #marketing