Marketing Trends

For years, we’ve talked about automation replacing jobs. But this next wave is different. Agentic AI isn’t just automating tasks. It’s thinking, deciding, and acting on its own. It can negotiate contracts, run logistics, and as Waymo is proving, it can drive humans wherever they need to go. That means jobs like Uber drivers, long-haul truckers, and call center agents are facing more than just disruption. Entire industries will need to reinvent themselves. But here’s the real question: What happens when AI isn’t just a tool, but a full-fledged workforce? Do we resist it? Adapt to it? Or reimagine what human work looks like in a world where AI doesn’t just assist — but leads? Will AI bring forth new kinds of jobs, like “human AI managers” that manage prompt design and constructive communications with our new bot colleagues? What skills do vulnerable workers need to hone in on to maintain relevancy in a rapidly evolving landscape? Keith Ferrazzi and Stephanie Postles discuss the reality of what this disruption means for our society, and the spiritual revolution that could follow it. Where do you see this going?

?? In a world drowning in digital noise there's a vital piece of marketing that’s neglected… Your customers and teams are craving it now more than ever: Community. It’s time to start prioritizing it. Adriana Gil Miner, CMO at Iterable, shared how marketers can rethink events, engagement, and connection —? while doing more with less. Here’s what she had to say: ?? Scrappy events work: Forget massive, overproduced gatherings. Smaller, community-driven events foster real conversations, peer-to-peer learning, and lasting impact. ?? Empower your audience: Give your community control of the agenda. When your customers and partners take the reins, the results are more authentic and meaningful. ?? Recognize and amplify your advocates: Identify the people championing your brand and give them the spotlight. When they thrive, your community thrives. In today’s world, success isn’t about controlling every detail —? it’s about creating spaces where your audience feels seen, heard, and connected. ?? Ready to learn how community-led strategies can elevate your marketing? Listen now.

Your last campaign? Bland. Your messaging? All over the place. The Fix? Product marketing is about positioning. Crafting the story, defining the market fit, and making sure customers actually understand what the F%$& you’re selling. Content marketing is about attracting attention—creating content so good that people want to consume it, share it, and engage with your brand before they even know what you sell. When you force one person to do both, you get the worst of both worlds: ? Content that reads like a product manual. ? Messaging that feels generic and forgettable. But here’s where it gets wild: Some of the best hires for content marketing aren’t even “marketers.” Udi Ledergor ???? built Gong’s content team by hiring salespeople. Why? Because they actually lived the problems of the audience they were writing for. They knew the pain points, the lingo, and the real questions buyers were asking. Stop looking for “writers” who don’t understand your audience. Start hiring from the trenches. Agree? Disagree? Let’s debate.

Every marketer must be able to answer this question: What value do you bring? Because in a rapidly changing landscape, marketing isn’t just about creativity or execution — it’s about real business impact. Rebecca Messina, former Global CMO of Uber and longtime marketing leader at The Coca-Cola Company, joined Stephanie Postles on Marketing Trends to challenge the way marketers think about their roles. From rethinking operating models… to understanding AI’s true place in strategy… She lays out the must-know insights for marketers at any level. In this episode, they discuss: ?? Why most marketing teams are broken (and how to build an operating model that actually works.) ?? The most overlooked branding tool? Your sales deck. Rebecca shares why this is often a prospect’s first real impression of your brand — and how marketing leaders should rethink their traditional approach. ??? The #1 skill top marketers have (hint: it’s not expertise — it’s adaptability). ?? AI is a tool, not a strategy. Brands that lean too hard on automation without clear strategic direction are missing the bigger picture. The marketing industry is evolving at breakneck speed. But at the end of the day, strategy — not technology — will separate the best teams from the rest. If you’re a marketing leader (or aspiring to be one), this is an episode you can’t afford to miss.?

?? You can hire the best talent in the world. But if your operating model is broken, they’ll never reach their full potential. Marketing teams often confine themselves to what’s expected of them. But the best marketers don’t just execute — they find new ways to create value. Rebecca Messina, former Global CMO of Uber and longtime marketing leader at The Coca-Cola Company, shares how marketers can step outside their defined roles to reshape strategy, expand influence, and build stronger cross-functional collaboration inside the business. In this episode, we cover: ?? Where marketing is still being overlooked (and how to break into those conversations.) ??? Why talent is being wasted in bad operating models (and how leaders can fix it.) ?? Why marketing isn’t just about delivering value (it’s about creating it in new, unexpected ways.) The best marketers don’t wait for permission. They step up, innovate, and redefine their impact. ?? Ready to think bigger about your role?

?? You’re probably overthinking your branding. Adriana Gil Miner has a simple solution… The CMO and Strategy Officer at Iterable, unpacks her winning formula for thriving in a world that demands: - constant innovation - thorough c-suite collaboration - and bold thinking Here’s exactly what you’ll learn: ?? Adriana’s three-pillar strategy: integrating AI, building authentic communities, and optimizing digital spend to drive meaningful results. ?? Why cross-functional collaboration is critical: Marketing doesn’t operate in a silo. Hear how working closely with finance, product, and sales drives alignment and success. ?? What’s next for marketing leaders: From scrappy event strategies to breaking through the noise in an oversaturated world, Adriana shares insights you can act on today. Whether you’re leading a team, rethinking your tech stack, or exploring the possibilities of AI, this episode is packed with actionable takeaways to help you stay ahead in 2025.

?? Why does it feel like B2B marketing is always falling behind B2C? (Hint: It’s simpler than you think) In this fascinating interview, Adriana Gil Miner, CMO and Strategy Officer at Iterable, revealed why SMS is the next big opportunity for B2B marketers — and why it’s time to close the gap between B2C and B2B strategies. ?? Here’s what Adriana breaks down: ? The truth about engagement: Most business is conducted on mobile phones — so why aren’t B2B marketers meeting their customers where they are? ? What B2B can learn from B2C: SMS has revolutionized how B2C brands connect with consumers. Adriana explains how B2B brands can adopt the same mindset, thoughtfully and strategically. ? Why email isn’t enough anymore: With email conversion rates falling, SMS offers a direct, impactful way to communicate and drive action in real time. B2B marketing doesn’t have to lag behind. It’s time to think bigger, move faster, and explore the potential of SMS for real engagement and measurable results. ?? Learn more in this game-changing episode.

Forget everything you think you know about AI. Meet the CEO who built an AI superhuman... On this episode of Marketing Trends, Amanda Kahlow, CEO of 1mind, takes us on a journey into the future of B2B sales and marketing — Where AI isn’t just a tool… It’s a superhuman collaborator. Amanda introduces the mission behind 1mind, and her revolutionary AI superhuman designed to think, empathize, and engage just like the best human reps. She unpacks how small, incremental innovations (like the ones that transformed Airbnb and Uber from “weird ideas” into cultural norms)? can lead to massive shifts in how businesses connect with buyers. But this episode isn’t just about AI. Amanda shares scrappy, real-world marketing strategies for startups, a fresh take on consolidating tech stacks, and how to leverage AI to cut costs while boosting efficiency. And in one of the most heartfelt moments… Amanda opens up about her incredible journey through IVF and adoption — revealing the resilience and perspective that fuels her leadership. If you’re ready to… ?? Rethink what’s possible with AI ?? Embrace bold new marketing strategies ?? Find inspiration in Amanda’s unexpected path to parenthood This episode is for you.?

Automation can be ?????????????????? ????????, but you can't get stuck thinking about only horizontal value... The key is solving a SPECIFIC business problem! Understand your target audience. Talk with them about what they really care about: ? Not the tech ?? The end ???????????? of the tech for their company Bryan Urioste, CMO of Redwood Software, shares all about it on this week's episode of Marketing Trends with ??Jeremy Bergeron. You can talk automation all day long, but it doesn't matter if you don't know who you're talking to!

"????% ???????????????? ???????????????? ????????????????????????" with AI... but how do you get the whole team using these new tools? Google Cloud's CMO Alison Wagonfeld shares the secret: ????????-??????????! They created weekly challenges to use different AI tools. Employees are given 10 minutes to complete tasks using Google’s AI Marketing Toolbox to expand the whole team’s AI literacy. The result? No more uneven adoption—everyone’s equipped with the same powerful AI knowledge. Check out the full episode for insight into Google’s NotebookLM AI features, AI agents in marketing, and more real-world practical marketing leadership trends from Alison & ??Jeremy Bergeron. #Leadership #MarketingInnovation #AIProductivity