Brands like Aerie, Rothy's, and Free People are teaming up with accounts like Watching New York and OOTD as people seek real-life fashion inspo. https://lnkd.in/er-2DMPE
Marketing Brew
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Marketing Brew brings you the most important news and trends shaping the marketing and advertising world. Brought to you by Morning Brew, Marketing Brew drops the latest updates in your inbox every weekday, helping you make better decisions for your business.
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“It's more important than ever for us to speak out,” the brand's US activism lead told us. https://lnkd.in/eWVjX7Jk
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?? Cloud Nine: How AWS is Powering the Future of Sports Marketing ?? From direct-to-consumer streaming to real-time fan engagement, the game is changing fast—and data, cloud technology, and AI are at the center of it all. Join Shelby Williams, Head of Integrated Sports Marketing at Amazon Web Services (AWS), at our Sports Marketing event on April 8th in NYC (or via livestream) as she dives into how new media is revolutionizing fan connections and brand strategies. ??? Don’t miss it—register now! https://lnkd.in/eD22CDgi #SportsMarketingPlaybook2025
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She's CEO and co-founder, Beers with Friends. https://lnkd.in/eDpcaD4n
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Both teams are led by the projected WNBA and NBA No. 1 draft picks, respectively. https://lnkd.in/eT5U5-ND
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??A New Kind of Playbook Great marketing isn’t just a gut feeling—it’s a data-driven game. By tapping into fan insights, brands can unlock new audiences, deeper engagement, and smarter strategies. Join ??Steven Vigilante, Director of Strategic Partnerships at OLIPOP PBC, at our Sports Marketing event on April 8th in NYC (or via livestream) as he breaks down how to leverage fan data for maximum impact. ??? Don’t miss it—register now! https://lnkd.in/eD22CDgi #SportsMarketingPlaybook2025
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Ad industry growth is forecast to drop from 4.5% to 3.6%, according to Madison and Wall. https://lnkd.in/edD6thYy
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A new tool is part of YouTube's larger strategy to capitalize on the creator economy, an exec said. https://lnkd.in/dUp_apMY
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???? Wave-ing Goodbye to Old Playbooks: The Future of Sports Advertising From social takeovers to direct-to-consumer streaming, brands are finding fresh ways to connect with sports fans. Authenticity, access, and interaction are rewriting the rules of engagement. Join Tunde "TD" St. Matthew-Daniel, EVP of Original Content at Wave Sports & Entertainment, at our Sports Marketing event on April 8th in NYC (or via livestream) as he breaks down how new media is changing the game. ??? Don’t miss it—register now! https://lnkd.in/eD22CDgi #SportsMarketingPlaybook2025
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For the first time, Target shared the size of its advertising business. https://lnkd.in/e_6DpreV