Lunch Hour Legal Marketing

What’s working best for link building in 2025? Gyi Tsakalakis and Conrad Saam break down powerful, real-world examples of businesses using local SEO, community engagement, and strategic partnerships to earn high-quality backlinks. From scholarships...

Is building backlinks to your law firm's website still worth it? Meh, links. We get into the backstory to Gyi's catchphrase, bust some common myths around link building, and share what is working for building links in 2025.

Today, we unpack Gyi’s beloved catchphrase to see how “meh” he really feels about the significance of link building in local SEO. A whole lotta folks like to say backlinks don’t really matter anymore, but are they right? In practice, the guys have...

How can I improve my law firm's appearance in GPT responses? Clip from a recent Lunch Hour Legal Marketing.

Bonus Lunch Hour Legal Marketing Live on YouTube Friday February 28th at 3p ET. Conrad and I will be sharing our perspective on the so-called Google Diversity Update. Join Us! https://lnkd.in/drwEfMXY

Can you actually rank your law firm on ChatGPT? Turns out, AI doesn’t play by the same rules as Google. In this episode, we break down how AI tools like ChatGPT decide which law firms to show, why legal directories are making a comeback, and what you...

Attribution isn't about who gets the credit—it's about making smarter marketing decisions. In our latest?episode, we clear up the confusion around attribution and why last-click myopia is hurting law firms. The solution to limited attribution isn’t less attribution—it’s?more. A holistic approach helps firms see the full client journey, invest in the right channels, and drive real growth. Don’t let oversimplified models steer your budget in the wrong direction.

Gyi and Conrad share the scary legal marketing stories you definitely wouldn’t want to find yourself entangled in. Sometimes you have to wallow in the muck of the digital marketing world to learn how to avoid the scum. All law firms should ask...

Favorite PI examples for organic / paid social? Share them below/ Here’s a ?? where Conrad and Gyi discuss.

Today’s gratitude: Jay (John A. Stefani) Grateful for our friendship. Grateful for the invitation to speak at American Association for Justice Marketing and Management Seminar. Conrad and I really appreciated the opportunity to share our insights. Awesome audience. Valuable content from all presenters. AAJ, Keep this growimg! Also grateful for the Lunch Hour Legal Marketing listeners in attendance. We hope you all got something valuable.