Lunch Hour Legal Marketing

???????????????????? ???????????? ????????????????????????? ???????????? ???????????? ????????????????????????? ???????????????????? ???????????????????????? ???????????????? ????????????????????????? ????????-?????????? ??????????????????? We can talk about the "stuff." But let's not lose the forest for the trees. ?????? ?????? ???????????? ?????????? ???????????????????? ???? ?????????? ????????-?????????? ????????????? The answer can vary greatly from platform to platform. It can also vary from person to person. Keep this as your north star and you'll probably be okay. Here's a clip from our Lunch Hour Legal Marketing + Lawyerist collaboration. If you're interested in the intersection of technology and legal marketing, let's connect at #ABATECHSHOW. Tanner and I will be discussing: The Future of Legal SEO: Beyond Keywords and Backlinks AND ?????? ???? ?????????? ?????????????????? ???????????????? ?????? ???????? ?????????????????? ?????????????????????? Will I see you there?

Does turning on direct brand search in Google Local Service Ads help or hurt your law firm’s visibility? Gyi and Conrad debate whether bidding on your own name is a smart marketing move or just another way for Google to take your money. They break...

???????? ????????-??????-???????????? ???????? ?????????????? ?????? ???????????????? ??????! Here's a quick clip from Conrad and Gyi's conversation discussing topics at American Association for Justice's Marketing and Management Seminar.

Live from the American Association for Justice conference in Miami, Lunch Hour Legal Marketing is back with another deep dive into law firm marketing strategies that actually move the needle. Conrad Saam and Gyi Tsakalakis break down the biggest...

?????????? ?????? ?? ???????????? ???????? ?????????? ?????? ???? ?????? ?????????????????? ???????? ?????? ?????????? ???????? ???????????????????????????? ??????. What are you about? What gets you fired up? What are you interested in? What do you support? What do you love about your community? What do you love about your firm? If you're a local community lawyer, that’s the stuff that wins the day. When people see it, you'll be indexed in their mind. That's the most important place to "be seen." Conrad, Zack, and I discuss this on a recent Lawyerist / Lunch Hour Legal Marketing collaboration.

Lead thievery! How on earth could your competitor’s ad have YOUR name in it? Brand conquesting is a real thing, and it sucks. Having a competitor’s brand in your ad is some super shady lawyer marketing and violates Google’s trademark policies, but it...

What’s working best for link building in 2025? Gyi Tsakalakis and Conrad Saam break down powerful, real-world examples of businesses using local SEO, community engagement, and strategic partnerships to earn high-quality backlinks. From scholarships...

Is building backlinks to your law firm's website still worth it? Meh, links. We get into the backstory to Gyi's catchphrase, bust some common myths around link building, and share what is working for building links in 2025.

Today, we unpack Gyi’s beloved catchphrase to see how “meh” he really feels about the significance of link building in local SEO. A whole lotta folks like to say backlinks don’t really matter anymore, but are they right? In practice, the guys have...

How can I improve my law firm's appearance in GPT responses? Clip from a recent Lunch Hour Legal Marketing.