LMA Southeast Region

?? Ready to refresh your event planning strategies? Join the Charlette local group for our?"Springing Into Events" webinar on March 27. This webinar is tailored to legal marketers seeking to create impactful events. You will gain insights on navigating contract negotiations, leveraging virtual and in-person formats, crafting strategic invitations, fostering cross-team collaboration, and overcoming unexpected challenges with expert solutions. Our webinar features two seasoned speakers Miranda Shaft and Melissa Goodman, CMP, each boasting decades of law firm event experience. Whether you're navigating industry complexities or exploring innovative approaches, this is your chance to elevate your firm's events and drive meaningful engagement. Register Here: https://lnkd.in/e6_CKxrw When: March 27, 2025, 12:00 EST Where: Zoom webinar, link provided upon registration #LMASE #Charlotte #CreatingEvents

Spotlight: Meet Your 2025 Raleigh Local Steering Committee!! The Raleigh Local Group has an amazing team in place for 2025. This team is comprised of dedicated LMA members who want to help you achieve success within legal marketing in the Raleigh, Greensboro, and the Triad community. Please connect with them on LinkedIn! Chair - Majela Fonseca Vice Chair - Dillon Frawley Immediate Past President - Cam Heinsohn Secretary - Mackenzie Gokey #LMA #LMASE #RaleighLocalGroup

?? We Want to Spotlight One of Our LMASE Tech Intensive Sponsor: Client Sense! ?? We're excited to have Client Sense on board as a sponsor for our LMASE Tech Intensive. Their dedication to the legal community is invaluable, providing a great platform for connection and collaboration. Client Sense, crafted from real law firm experiences, is an ERM platform that uncovers vital connections, offering insights that drive revenue. It enhances CRM systems by transforming daily interactions into a dynamic view of client relationships, unlocking actionable insights. Thank you for your support and innovation! https://clientsense.com/ #LMASE #TechIntensive #ClientSense #LegalTech #ERM #Networking #Innovation

Session Spotlight: Data to Decisions - Turning Insights into Impact Transform your approach to data storytelling! This session goes beyond basic metrics to explore how people actually absorb and act on information. You'll learn practical strategies for calculating ROI/ROO, master data visualization best practices, and discover how to bring data to life through compelling case studies. What is the ultimate goal? We want to help you craft powerful business cases that showcase the real impact of your marketing and BD initiatives through the perfect blend of numbers and narrative. Meet our speakers: ?? Jessica Goldberg – Director of Product and Business Development, Inform54 ?? Heather McCullough – Co-Founder and Chief Growth Officer, Inform54 Ready to turn your data into decisions that drive results? Secure your spot today: https://lnkd.in/eUPiBgpD #LegalMarketing #DataStorytelling #MarketingStrategy #BusinessDevelopment

?? Session Spotlight: Performance Analysis and Real-Time Optimization Success isn’t just about execution—it’s about continuous improvement. Join us for this interactive session as we exchange and adopt best practices for program performance analysis and optimization. This session will uncover the techniques for ongoing performance monitoring and how to integrate insights seamlessly with other processes. Meet our moderators: ?? Catherine Dingler – Marketing and Business Development Manager, Maynard Nexsen ?? Drew Hawkins – Sr. Director of Marketing & Operations, Womble Bond Dickinson ?? Elizabeth Kennedy – Principal, NewEdge BD Are you ready to invest in your professional development? Register now and secure your spot: https://lnkd.in/eUPiBgpD #LegalMarketing #ProfessionalGrowth #MarketingTechnology #PerformanceOptimization

?? LMASE Tech Intensive Session Spotlight: Designing Data-Driven Marketing and BD Initiatives In today’s competitive landscape, leveraging data effectively is the key to crafting impactful marketing and business development strategies. This session will explore how to turn insights into action by developing data-driven campaigns and aligning initiatives with firm goals and client needs. Meet our speakers: ???Kelly Harbour – Chief Marketing and Business Development Officer, Moore & Van Allen ???Andrew Hutchinson – Chief Revenue Officer, Nexl ???Keli Whitnell – Director of Firm Intelligence, Troutman Sanders Space is limited to ensure a hands-on experience. Register now and take advantage of a discounted hotel rate: https://lnkd.in/eUPiBgpD #LegalMarketing #BusinessDevelopment #MarketingTechnology #DataDrivenMarketing

Congrats to the Atlanta Local Group of the Legal Marketing Association?on a successful social event. Socials are a great way to network with fellow legal marketers in the area. With all the guitars pictured, keep "Rocking" forward, Atlanta! #LMASE

Join LMASE Orlando and learn as Carol Cox leads an informative and interactive hour designed to help you ethically and effectively use AI tools like ChatGPT to: ? Brainstorm fresh ideas ? Better understand your market ? Streamline content creation ? Keep your law firm's brand relevant—and human! Don’t miss this opportunity to learn how to integrate AI without losing the human touch! Register now:?https://lnkd.in/eFG9Wspw #AIforLawFirms #LegalMarketing #AIandBranding #SpeakingYourBrand

In today's digital world, strategic content marketing is crucial for business growth and client acquisition. Join us for an inspiring session, where digital marketing strategist Joe Giovannoli will unveil proven frameworks for creating content that capture attention and drive real business results. ?? Master the art of crafting high-impact content that converts ?? Learn to align your strategy with audience needs and business goals ?? Transform clicks into loyal customers, whether in B2B or B2C Join us on Wednesday, February 26, and take your content marketing to the next level! ?? https://lnkd.in/gnGMiD5Q #ContentMarketing #DigitalStrategy #BusinessGrowth #ClientAcquisition

Are you ready to elevate your legal marketing and business development strategies? Join us on March 5th for an exciting one-day workshop, where you'll gain the skills and insights needed to excel in today's tech-driven landscape. ?? Engage with a lively panel of experts on impactful data strategies ?? Participate in interactive sessions to design and execute data-driven initiatives ?? Be inspired by real-world success stories through case studies ?? Apply your new knowledge immediately with practical exercises Whether new to tech-driven marketing or looking to refine your strategies, this workshop offers valuable insights for all experience levels. Space is limited to 70 participants to ensure a personalized experience. Don't miss this opportunity to invest in your professional growth and your firm's success. Secure your spot today! #LegalMarketing #TechInnovation #ProfessionalGrowth #DataDrivenStrategies https://lnkd.in/eUPiBgpD