Live Nation for Brands

That heart-pounding, hands-in-the-air feeling you get when watching your favorite artist perform is one you never forget! At Advertising Week NY 2024, Live Nation’s Chris Loll shared how marketers turn those feelings into brand love, transforming magical moments into genuine connections that build lasting loyalty and keep fans coming back for more. https://bit.ly/3Y3IrlP

Russell Wallach, Global President at Live Nation, spoke about subcultures at the #ForbesCMO Summit in Aspen, Colorado. Presented by Live Nation for Brands

La música es vida ?? For Hispanic fans, live music is where culture, family and community come alive. Every festival and concert is a chance for them to express themselves and embrace their community – and for brands, it’s a chance to be part of those unforgettable moments, make them even better and build real, lasting connections. Explore Hispanic fans’ unique passion for live music and how it shapes their identity. https://bit.ly/3BBUeA1

Rockstar Energy is redefining brand engagement at the UK's largest music festivals! Surprise performances from artists like Teddy Swims and Craig David captivated festival-goers, while the Rockstar Energy Cam showcased the best fan energy on the big screen. Attendees enjoyed VIP viewing spots at the Rockstar Energy Drink Tower and on-the-go DJ experiences from roaming DJs, making Gen Z fans feel truly like rockstars. In a conversation with Live Nation's Jim Campling, PepsiCo’s powerhouse Sarah Mahoney discusses how Rockstar Energy Drink took their first headline partnership to new heights and created unforgettable experiences that made UK fans feel like the ultimate VIPs. https://bit.ly/40eQ8IH

The love for Latin music is undeniable – and it’s not just Hispanic fans embracing it. The fans are as diverse as the genre itself. Live Nation’s Hans Schafer explores how social media is powering the genre’s growth, why Latin artists are captivating fans around the world, and what it means for brands looking to connect with the fandom driving it. https://bit.ly/3ZPMMvs

Ready for a ‘First Class’ experience? Citi Sound Vault returns this October with a special performance from hip-hop and rap superstar Jack Harlow at the Brooklyn Paramount, exclusively for Citi cardmembers. We couldn’t be more excited to continue our 18-year journey of connecting Citi cardmembers with their favorite artists and amazing onsite experiences! Learn more: https://bit.ly/3B6bixT

Asia Pop, or A-Pop, is taking the world by storm, from Stray Kids headlining Lollapalooza Chicago to TWICE’s record-breaking stadium tour in Australia. The genre's catchy tunes, trend-setting fashion, and viral choreography have captivated fans across Australia and New Zealand. Our recent Future Sound study dives deep into how A-Pop is influencing the live music scene in these regions and reveals exciting, untapped opportunities for brands to connect with one of the most engaged fanbases. https://bit.ly/3ZiKd4x

Live music is all about connection, and it's even better when everyone can experience the magic. From ASL interpreters to sensory bags and haptic suits, concerts and festivals continue to evolve to ensure fans of all abilities can fully participate. Discover how brands can play a role in making fan experiences more inclusive for everyone: https://bit.ly/471KQ4x

20+ iconic brands. 20 unforgettable years. Lollapalooza Chicago is where legends are made! ????? Brands brought the magic to 400,000 fans all weekend. Here’s how a few nailed it: ?? The Coca-Cola Company’s Coke Studio Roller Ring let fans lace up their skates and take a few laps with an ice-cold Coke while enjoying a live DJ or surprise artist performance. ?? Ulta Beauty's House of Joy brought complimentary glow-ups onsite with hair tinseling, temporary color, a glow bar, and exclusive makeup bags for Reward Members. ?? Tree Hut’s Self-Care Studio helped fans treat themselves with new body scrubs, butters, and sprays, plus having fun with scented bubbles revealing their new scents. ?? Liquid I.V.'s Hydration Haven fueled fans all weekend with new flavor samples. After all, who can resist a slushie in August? ?? Casa Bacardi brought the party with its branded stage, an epic dance floor, and specialty cocktails. ?? House of Dunkin's bracelet-making station, airbrush tattoos, iced coffee samples, and second-floor lounge helped fans recharge between sets. See how all 20 brands brought their A-game to Lollapalooza with unforgettable experiences. https://bit.ly/3WOTbDM

??? Dive into the heart of live music! ??? This summer, live music is thriving more than ever! We’ve gathered exclusive insights from fans to reveal the top trends shaping concerts and festivals in 2024. Want to know what’s driving fans to shows and how it’s impacting their lives? Discover how live music is boosting mental wellness, fueling artist discovery, building community, and making waves on social media. ?? Read more: https://bit.ly/4drHUAc