LinkedIn for Sales

What if AI could enable ALL sellers to perform like top performers? ?? We’ve all heard that AI is transforming B2B sales, but it’s only as powerful as the data and context that fuel it. To succeed, sellers need AI that connects them to the right people, at the right time, with the right message – enabling them to have more high-quality conversations. That’s why we’re reimagining Sales Navigator by combining the power of LinkedIn’s unparalleled network of over 1 billion members with Microsoft’s cutting-edge AI. In the coming weeks and months, we’ll be introducing several new AI-powered features, including … ?? Lead Finder – automates the manual steps of prospecting, empowering sellers to prospect less and sell more ??? Message Assist – drafts contextually-relevant and hyper-personalized outreach messages that reflect both the seller and their offerings ??? Account IQ – while already an existing feature, we’re enhancing the experience to not only provide account summaries in a single click, but also allow sellers to personalize insights even further with solution mapping ?? Lead IQ – uncovers what resonates with a buyer by aggregating and summarizing key information about potential leads The impact? Enabling sellers everywhere to drive smarter, more meaningful sales engagement at scale. Get to know the new Sales Navigator and learn more about how – and when – we’re turning this vision into reality to support our larger AI vision here: https://lnkd.in/SalesNavigatorReimagined #SalesNavigator #FutureReadySales #B2BSales

The key to unlocking AI in sales isn’t just about the tech. It’s about the people. ?? At the recent World Economic Forum in Davos, Sharon Marcil of Boston Consulting Group (BCG) broke down AI success into a simple formula: ?? 10% algorithms ?? 20% tech stack ?? 70% people and change The biggest reason AI initiatives fall short? Companies focus on the first 30% and ignore the rest. The real impact happens when AI is embedded into workflows, eliminating busywork and empowering teams to be more effective. When people see efficiency, they embrace change. Want more Davos insights? Watch the full conversation between Daniel Shapero and an expert panel of B2B sales leaders here: https://lnkd.in/eZCgAH_T #WEF25 #Davos #B2BSales #FutureReadySales

98% of sales executives plan to invest in AI this year. But where do you start? The smartest sales leaders aren’t waiting for a fully built-out AI strategy. Instead, they’re starting small — finding one AI win that delivers value now and builds momentum over time. In this edition of Sales Leader Compass, we break down: ?? How to identify your first AI win ?? A real-world example of AI driving instant value in sales ?? Why the human edge is still the most powerful part of any AI strategy As LinkedIn COO Daniel Shapero puts it: "What’s the one thing I can do with my team right now that’s going to create value over the next six months?" Small moves lead to big results! Check out the full newsletter ?? #SalesLeadership #B2BSales #FutureReadySales

We’re big fans of this simple yet effective strategy from Sales Insider Darren McKee?for booking meetings and filling the pipeline: ?? Research your buyers ?? Engage with their content to stand out ?? Send them a personalized video to book the meeting What are your thoughts on how to best engage high-value prospects? Let us know in the comments.

A seller’s worst nightmare: You walk into a meeting thinking you’re prepared … … then realize a key decision-maker (and known skeptic) has just been added to the invite. No prior relationship. No prep time. ?? That’s exactly what happened to Morgan Hammer, a LinkedIn Key Account Manager. With only five minutes to spare, she turned to Sales Navigator and Lead IQ to uncover key insights that quickly turned a tough meeting into a major win. See how Lead IQ can help you stay ready for anything: https://lnkd.in/LeadIQ #B2BSales #SalesNavigator

Finding the right customer can feel like searching for a needle in a haystack ??? ? You can spend hours at networking events, having great conversations — but never connecting with that perfect prospect. ? Then you head home, run a quick filtered search in Sales Navigator, and find them in seconds. ?? ? That's why Michael Lestina, Managing Director at Merrill Lynch, encourages his team to tap into this advanced capability. Find out how else they're making the most of Sales Navigator: https://lnkd.in/ex95azqx ? #B2BSales?#SalesNavigator #FutureReadySales

With easy access to insights and the ability to add prospects directly from LinkedIn, sales teams can now create more effective outreach strategies. Whether it's a written message, a video, or an audio note, having multiple ways to engage prospects makes all the difference. Love these tips from Daniel Disney! Who else is using this approach? ?? #SalesTips #SalesNavigator

How much can you really learn about a key account in 60 seconds? ?? Without the right tools? Not much. With Sales Navigator? A whole lot more. From industry shifts to company challenges, and even who’s engaging with your profile, it's all at your fingertips. It’s the intel that helps top sellers like Morgan J Ingram, Cherilynn Castleman, John Barrows, and Robert Knop cut through the noise and get to the right conversations faster. #SalesNavigator #B2BSales

AI is changing sales … but trust still closes deals. ?? Last month, Alyssa Merwin and Alexa Vignone took the stage at The Female Quotient Equality Lounge in Davos to discuss how AI is reshaping the role of the modern seller. The big shift? Sellers must evolve into trusted consultants. With so much information available, success comes from being the partner your customers rely on for insights, guidance, and strategic vision — not just selling to them. Sellers need to: ?? Be the expert they turn to ?? Navigate complexity and offer real value ?? Lead conversations about where the market is headed Want to hear more from Alyssa and Alexa? Rewatch the full session here: https://lnkd.in/e7urq95j #WEF25 #Davos25 #B2BSales #SalesLeadership