LinkedIn for Sales

Generative AI helped LinkedIn Relationship Manager Morgan Hammer close the biggest deal of her career. ? A step back. This past July, Morgan was given the uncrackable account. For years, it was flagged as an account that could – and should – grow. For years, seller after seller couldn’t grow it. ? Morgan knew the only way she could break that trend was to find a great hook. ? Enter, Account IQ. ? For context, Account IQ is Sales Navigator’s first Generative AI feature. In a click, it provides a comprehensive snapshot of an account, including its strategic priorities and executive team, saving you hours on research. ? When Morgan looked at the Account IQ summary for this account, two things immediately jumped out: ? ? They had just brought in a new executive. ? That executive was focused on AI and their sales reps selling a larger portfolio of products. ? That was exactly the hook she needed. Morgan used those two inputs to build a case around how her solution was AI-forward and could help enable sellers to sell a wider portfolio of products. ? The executive was impressed. Six months later, that account’s investment grew 50x. 50x! ? “Sometimes as a seller we just need to find one big pain,” Morgan said. “And that’s exactly what Account IQ did for me.” ? Discover how Account IQ can transform your sales strategy and uncover untapped opportunities like it did for Morgan in our article below. ? #sales #SalesNavigator #AI

Does your go-to-market strategy need a boost? ?? Join us virtually at HubSpot INBOUND to learn how you can supercharge your campaign performance with the powerful combination of LinkedIn and Hubspot. Ruby James, Sales Manager at LinkedIn Marketing Solutions, Startups, and Susan Dettmar, Head of North America SMB Sales at LinkedIn for Sales, will share how you can use LinkedIn Ads, Sales Navigator, and HubSpot Smart CRM together to uncover AI-driven insights that will streamline your strategy and drive high performance. Register for the livestream today and join us live on September 19! ?? https://lnkd.in/e7qwK4qg #Inbound #Inbound24 #Hubspot #SalesNavigator #B2Bsales

Craig Silver knows that technology alone isn’t a silver bullet solution. To get the full value, you have to use it in the right way. “We’re very passionate about not just dishing out the technology. We want our teams to use it in the way that matters most for each person,” says Craig, the sales and digital transformation leader for strategic accounts at PA Consulting. And he encourages his team to make sure they’re each getting that value by asking questions like … ?? What can I do next that will better myself?? ?? What will make sure we’re looking at things we’ve never looked at before?? ?? How can technology help us focus on the right things? Learn more about how Craig and his team are using Sales Navigator and AI to ask the right questions, share the right insights, and get in front of clients as often as they can in our latest episode of LinkedIn On the Road. Watch the full episode: https://lnkd.in/ewA92mca #B2Bsales #SalesNavigator

What’s the most important thing you do every morning to set yourself up for a good day in sales? ??

How did the Nuix team 2.6x the size of their closed deals? ?? By using CRM Embedded Experiences to bring the power of Sales Navigator directly into their CRM system – seamlessly integrating their account data into one efficient view. “Everything is streamlined from lead to account. We don’t need to leave Salesforce to have all of the Sales Navigator information in one place. This is an ecosystem of information.” - Henry Surapong, Global Marketing Operations and Automation Lead Read more about how Nuix used this powerful integration to transform their sales processes and create efficiencies in our latest case study. ?? https://lnkd.in/e2JRbYqX #B2Bsales #SalesNavigator

There’s no question that genAI is fundamentally changing the B2B sales landscape. So how should sales leaders be evolving to stay successful? Alyssa M., our VP of Global Sales Solutions, sat down with Tom Watts from Raconteur | B Corp? to talk strategies for sales success in this fast-changing world of technology and innovation. And she doesn’t hold back on the insights! ?? Here’s a quick peek: “I often get asked the question, will genAI allow us to be so productive as a sales force that we need fewer salespeople? And I think the question that sales leaders should be asking instead is, if you have an amazing product, a big addressable market, and salespeople working much more efficiently - how many more salespeople can we hire to help us to go after opportunities faster? It’s about figuring out how you can start to tap into genAI and the technology that exists today to accelerate your opportunities to win.” Want to hear more from Alyssa? Check out the full interview here: https://lnkd.in/eJsB_jjY #B2BSales #SalesNavigator #genAI

Gong ?? LinkedIn Now you can boost productivity (and save time) using LinkedIn Sales Navigator?experiences?embedded directly within Gong. As a seller, you know there’s nothing worse than wasting valuable time switching between tools to access prospecting data -The process is disjointed and inefficient. By bringing?LinkedIn’s Relationship Maps, Account IQ, and Find Key People into Gong,?teams can?access the data they need to?quickly and easily personalize messages and maximize response rates. Ready to give it a try? Check it out here?https://lnkd.in/gj_A4DHx

Like?Gong? So do we. Which is why we’ve partnered with them to bring some of Sales Navigator’s coolest insights directly into their platform, including … ??A clean summary of the latest-and-greatest news about your most important accounts via Account IQ ??The best people to reach out to at that account and how you’re connected to them via Find Key People ??A shareable visualization of the buying committee via Relationship Map ? That’s because we’ve extended our embedded experiences capability to include?Gong. So now, you can deeply understand your customers, uncover hidden allies for timely, effective outreach, and stay on top of changes in your buying committees — directly in?Gong’s sales engagement platform. Happy selling! ? #SalesNavigator #B2BSales

What’s the foundation for building a successful sales strategy in today’s fast-evolving world? According to Todd Caponi, it’s one simple thing: transparency. As a self-proclaimed “Transparency Nerd” and award-winning author, podcaster, and sales and leadership trainer, he should know. Check out our latest How I Sell newsletter as Todd shares more about the importance of transparency, his love of sales history, what he learned from his biggest failure, and how he thinks AI will transform selling. #B2Bsales

Sales teams on the 1st of the month: very demure, very mindful ? Sales teams on the 30th: ????