Today’s the day—we’ve just launched our Fall Marketing Jobs Outlook report, which examines?data from our 2024 B2B Marketing Benchmark, internal LinkedIn data and a survey conducted by Censuswide to get a sense of the job market for marketing professionals. ?? ?????? Our takeaways? ? Marketing jobs are on the rebound in 2024 ? Job satisfaction is high among marketers ? Marketing professionals are feeling overwhelmed at work? ? Rapid advancement in tech & the need for upskilling is behind much of the pressure marketers are feeling? ? ‘Collaborative Problem Solving’ is our Skill of the Year ? The three hard skills marketers should build: Creative Execution, AI Proficiency and Marketing Tech Read more: https://lnkd.in/gpCYUW5A
关于我们
Resources to help you experiment, learn, and get the most out of advertising on LinkedIn.
- 网站
-
https://business.linkedin.com/marketing-solutions?src=li-lmspage&trk=showcasepage
LinkedIn for Marketing的外部链接
- 所属行业
- 广告服务
- 规模
- 超过 10,001 人
- 总部
- Sunnyvale，CA
动态
-
Effective thought leadership can help sway some of the 95% of decision-makers sitting on the sidelines to reconsider your brand. Learn how the use of LinkedIn Thought Leader ads enabled Nextiva to grow their audience with a higher level of engagement and affinity toward the brand. https://lnkd.in/gdxDPuTz
How Nextiva Grew Revenue Using Video Thought Leadership on LinkedIn
linkedin.com
-
Looking for ways to adapt your content marketing strategy? ? Tequia Burt, Editor-in-Chief, LinkedIn for Marketing Blog, spent 15 years as an editor and journalist. Hear her four tips to help you take a journalistic approach to marketing. ?? And read more on how to put these tips into action: https://lnkd.in/gDYCCF3q
-
The #RadicallyTransparent podcast is back this week, with episode #157 dropping RIGHT NOW. Host Jennifer Gutman and guest of honor, Metten de Vries of LinkedIn for Marketing break down best practices for using LinkedIn in a strategic way for lead generation, emphasizing the power of LinkedIn Lead Gen Forms and how to effectively balance Paid and Organic strategies to reach and engage the right audiences. *Spoiler alert: Metten gives some top tips on how to create content that genuinely benefits and resonates with a B2B audience to not only drive engagement but also build trust. Tune into the full episode: https://okt.to/4doGbU Spotify: https://okt.to/dNzToI Apple: https://okt.to/Du9jMP YouTube: https://okt.to/QO40GB Or join us for a LinkedIn Live with Metten himself: https://okt.to/WtvCKI
-
Kaveh M., Head of Customer Acquisition at Zapier, doesn't just look at one solution or tool when he thinks about measurement. Watch this clip to uncover the unique approach his team takes to proving ROI. And watch the full previously recorded livestream to learn more about What Marketers Should Be Measuring Now: https://lnkd.in/g7eqJH8J
-
ICYMI: Earlier this week we launched our Fall Marketing Jobs Outlook to get a sense of what’s next for marketing professionals. For the new report, we surveyed thousands of marketing professionals around the globe, analyzed aggregated jobs and skills data from the LinkedIn platform, and reviewed findings from the 2024 B2B Marketing Benchmark. ?? In our fast-evolving field, here are some takeaways that stood out: ? Marketers are generally satisfied with their current jobs, but many are open to new opportunities ? "Human" skills continue to gain importance, with Collaborative Problem-Solving standing out as the skill of the year for marketers ? Marketing pros are feeling the pressure to keep up with change and meet rising expectations Follow LinkedIn for Marketing for the latest insights and read the full report here:? https://lnkd.in/gpCYUW5A
-
What does the future of AI look like for B2B marketers? ?? Danny Wright, Founder, AIXLIVE joined Paolo Provinciali, VP, Marketing Growth, Performance and Operations, LinkedIn and Michael Carr, Head of Global Media, Microsoft to unpack the foundations and trends shaping the industry. Watch the full session here: https://lnkd.in/gnjXeAwV
-
Panels are my fav format! We get the wealth of different viewpoints and the occasional joke (when chemistry is right or if Clémence Beauchamp goes off script). A big part of the Business of Influence in B2B starts with your employee base. #Workfluencer Jason Fletcher shared examples and the importance of turning a brand campaign into internal pride. The best person to talk about the brand is the people who work for the brand. But how to manage the “what’s in it for me” element? Well, there must be incentives in place to meet commercial interests as after all… it’s about the influence in the business world. Willie Mullen shared how Sprout Social, Inc.., a LinkedIn for Marketing partner, not only offers employee advocacy as a solution but also incentivises its employees to embrace it. #employeeadvocacy #influencermarketing
-
-
Looking to boost your LinkedIn Ads strategy? Look no further. We've distilled our findings into 6.5 insights-backed creative principles. ???? https://lnkd.in/es2B7ZmY
Become an Expert in LinkedIn Advertising with These 6.5 Creative Tips
linkedin.com
-
What type of organic content is best to boost or use in a paid campaign? ?? It starts with choosing content that helps you position your brand. ?? Nanna Dahl, one of LinkedIn’s #CertifiedMarketingExperts, shares key tips for types of organic content to highlight in paid efforts. Learn more about the LinkedIn Certified Marketers network: https://lnkd.in/gFbXMXt4