Today’s the day—we’ve just launched our Fall Marketing Jobs Outlook report, which examines?data from our 2024 B2B Marketing Benchmark, internal LinkedIn data and a survey conducted by Censuswide to get a sense of the job market for marketing professionals. ?? ?????? Our takeaways? ? Marketing jobs are on the rebound in 2024 ? Job satisfaction is high among marketers ? Marketing professionals are feeling overwhelmed at work? ? Rapid advancement in tech & the need for upskilling is behind much of the pressure marketers are feeling? ? ‘Collaborative Problem Solving’ is our Skill of the Year ? The three hard skills marketers should build: Creative Execution, AI Proficiency and Marketing Tech Read more: https://lnkd.in/gpCYUW5A
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Resources to help you experiment, learn, and get the most out of advertising on LinkedIn.
- 网站
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https://business.linkedin.com/marketing-solutions?src=li-lmspage&trk=showcasepage
LinkedIn for Marketing的外部链接
- 所属行业
- 广告服务
- 规模
- 超过 10,001 人
- 总部
- Sunnyvale，CA
动态
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What does the future of AI look like for B2B marketers? ?? Danny Wright, Founder, AIXLIVE joined Paolo Provinciali, VP, Marketing Growth, Performance and Operations, LinkedIn and Michael Carr, Head of Global Media, Microsoft to unpack the foundations and trends shaping the industry. Watch the full session here: https://lnkd.in/gnjXeAwV
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Panels are my fav format! We get the wealth of different viewpoints and the occasional joke (when chemistry is right or if Clémence Beauchamp goes off script). A big part of the Business of Influence in B2B starts with your employee base. #Workfluencer Jason Fletcher shared examples and the importance of turning a brand campaign into internal pride. The best person to talk about the brand is the people who work for the brand. But how to manage the “what’s in it for me” element? Well, there must be incentives in place to meet commercial interests as after all… it’s about the influence in the business world. Willie Mullen shared how Sprout Social, Inc.., a LinkedIn for Marketing partner, not only offers employee advocacy as a solution but also incentivises its employees to embrace it. #employeeadvocacy #influencermarketing
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Looking to boost your LinkedIn Ads strategy? Look no further. We've distilled our findings into 6.5 insights-backed creative principles. ???? https://lnkd.in/es2B7ZmY
Become an Expert in LinkedIn Advertising with These 6.5 Creative Tips
linkedin.com
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What type of organic content is best to boost or use in a paid campaign? ?? It starts with choosing content that helps you position your brand. ?? Nanna Dahl, one of LinkedIn’s #CertifiedMarketingExperts, shares key tips for types of organic content to highlight in paid efforts. Learn more about the LinkedIn Certified Marketers network: https://lnkd.in/gFbXMXt4
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In our newly launched Fall Marketing Jobs Outlook report, we’re examining data from our 2024 B2B Marketing Benchmark, internal LinkedIn data and a survey conducted by Censuswide to get a sense of the current job and skills landscape for marketing pros. The headline? In the Relationship Economy, marketers are focused on growing skills that help them forge better connections with others. Read the full report to discover why Collaborative Problem-Solving is a must-have skill for B2B marketers in 2024: https://lnkd.in/gpCYUW5A
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In the new era of marketing, B2B companies that put the privacy of their customers first will be the ones that last. Alexandra Rynne, Senior Content Marketing Manager, LinkedIn for Marketing outlines five key steps that B2B organizations can take right now to maximize performance in the privacy-first era. Read our blog for more: https://lnkd.in/ge2YyT-d
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Our new Monthly Collective newsletter has arrived, full of enlightening thought leadership and actionable insight for B2B leaders. ?? Dig in and drive success! ??
This Month in the Marketing Collective: Job Trends and Outlook
LinkedIn for Marketing，发布于领英
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B2B marketers: It's time to look beyond the standard metrics. We've identified four strategies that can significantly enhance your insights and help optimize your ad performance. Stop leaving valuable data on the table. Discover how to leverage deeper insights for better decision-making with the Zoho Analytics and LinkedIn integration: https://lnkd.in/e7gPvWyS
Four Unconventional Metrics and Four Strategies to Uncover Hidden Insights from LinkedIn Ads Data
linkedin.com
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Today's B2B marketing landscape is rapidly evolving and AI is part of that transformation. ?? Discover how business leaders can foster a supportive environment by promoting continuous learning and upskilling around AI: https://lnkd.in/eRXgQk_T
AI: A Tool for Empowerment Rather Than Exclusion
linkedin.com