In our 15th year of this wonderful tradition, VALOR, our veteran-focused employee resource group, partnered with Operation Homefront to receive and assemble nearly 100 bikes and 35 helmets across our campuses. The team worked together to make these bicycles available to families of active-duty military and veterans for the holiday season. This effort is close to the hearts of many associates here at Choice Hotels. Thank you to everyone who donated bikes or helmets this year! #lifeatchoice
Choice associates across the U.S. donated and assembled nearly 100 bicycles as part of our 15th annual bike drive to support Operation Homefront. The organization picked up the bikes and helmets from our North Bethesda and Scottsdale offices today and will distribute them to military families in need for the holidays. I couldn’t be prouder of this effort — which is led by our Veterans Are Loyal Organizational Resources (VALOR) associate group — and all the Choice associates who contribute to it. Carry on and thank you for giving back to our servicemembers and their families! ?? ?? #OperationHomefront #MakeItYourChoice #GivingBack #MilFams #Veterans?