Kilts Center for Marketing

Could depression influence grocery choices? University of California at San Diego’s?Katherine Meckel?and Chicago Booth’s?Brad Shapiro find that data from 112,000 households provide some clues. Read more at Chicago Booth Review: https://lnkd.in/gahxBSRi

At the London Summit 2024, Booth's Brad Shapiro, professor of marketing shared a distinct perspective on the evolving dynamics of digital advertising. He emphasized how the tightening of privacy regulations is reshaping the landscape of data access, especially for smaller advertisers. As customer acquisition costs rise, driven by restrictions on off-site data, smaller advertisers are bearing the brunt. Shapiro pointed out that major advertising platforms like Google and Apple, which retain access to purchase data, hold a distinct advantage in this environment. In a world where privacy and AI-driven algorithms are increasingly intertwined, smaller advertisers will need to adapt for an evolving data policy landscape. #DigitalAdvertising #AI #Privacy #DataDriven #MarketingStrategy #SmallBusiness

Research from Chicago Booth's Beidi Hu, University of California at Berkeley's Celia Gaertig, and Booth's Berkeley J. Dietvorst shows that while late deliveries frustrate customers, proactive communication can improve their experience. Learn more about how transparency can enhance customer satisfaction: https://lnkd.in/gw3mB73b #CustomerExperience #ResearchInsights #chicagobooth

"AI can drive major efficiencies, but with its high cost, proving value is key. Focus on big wins. In financial services, for example, generative AI can automate Know Your Customer (KYC) compliance, cutting the need for thousands of employees, slashing costs, and enhancing customer experience. These are measurable, meaningful savings you can track." Stella Fau Clarke, ’14, Chief Strategy and Marketing Officer at Fenergo, discussed at the London Summit 2024 how AI accelerates processes like KYC and anti-money laundering checks. While AI doesn’t replace humans, it acts as a catalyst for operational efficiency. Clarke emphasized applying AI strategically to areas with high-value potential, such as automating KYC compliance to drastically reduce employee requirements, cut costs, and improve customer experience. Targeting these high-impact opportunities unlocks meaningful results and measurable savings. Have you seen AI delivering clear value in your industry? #AI #FinancialServices #KYC #Automation #OperationalEfficiency #CustomerExperience #GenerativeAI?

?? Announcing the Inaugural New Data for Consumer Insights Conference The The University of Chicago Booth School of Business is hosting the New Data for Consumer Insights Conference. The conference will showcase leading research that leverages emerging data sources, including unstructured data and AI-generated data, to extract valuable insights. The event aims to foster interdisciplinary collaboration and bridge research across fields. In addition to contributed sessions, the conference will feature keynote lectures by?Susan Athey?and?Greg Lewis. Conference Details: Friday, May 30, 2025: 12:00 - 9:00 p.m. CT Saturday, May 31, 2025: 9:00 a.m. - 5:00 p.m. CT Location: Chicago Booth, Gleacher Center, Downtown Chicago Conference Co-Chairs: Giovanni Compiani, Assistant Professor of Marketing, Chicago Booth Malika Korganbekova, Assistant Professor of Marketing, Chicago Booth Learn more and register here: https://lnkd.in/gHhFpW9H View the event agenda here: https://lnkd.in/guGhkNDa #AcademicResearch #ConsumerInsights #DataScience #MachineLearning #InterdisciplinaryResearch

When fracking chemicals are disclosed, consumers take notice. Research by University of Hong Kong’s Anson Jiang and University of Toronto’s Baohua Xin used the NielsenIQ Retail Scanner data set, housed at the Kilts Center, to track household purchases from 2006 to 2019—covering the period before and after disclosure mandates in fracking and nonfracking US counties. Their findings reveal that transparency prompts residents to invest in protective measures like water filtration. Knowledge is power—and transparency drives action. Read more at Chicago Booth Review here: https://lnkd.in/gX7q6vVU #EnvironmentalAwareness #DataTransparency #PublicHealth #ChicagoBooth

It's Finally Here! The wait is over! Booth’s 7th Annual Technology Conference - TechCon 2025 is just around the corner! ?? ??? Date: April 4th ?? Time: 10AM – 4PM ?? Location: Gleacher Center, Chicago Register Now - https://lnkd.in/gsYRDeGx We’re beyond thrilled to invite you to one of Booth’s biggest tech events of the year – powered by Capital One! This year’s theme, “Next Digital Renaissance: Redefining Reality,” will explore how emerging technologies are reshaping industries and our everyday lives. ?? Get ready to hear from top leaders at OpenAI, Amazon, Microsoft, and Capital One as they share their expertise on the most pressing topics in tech today. What to Expect: Engaging Panels on AI in enterprise, competitive advantage, AI-driven finance, the future of work, and digital health. Networking throughout the day, plus a post-conference reception with lunch, refreshments, and frosty beverages to keep you fueled. Don't miss out on this incredible opportunity to learn from the best and connect with fellow tech enthusiasts! Registration lInk ?? https://lnkd.in/gsYRDeGx Learn More about our speakers, panels and agenda on our website ?? https://lnkd.in/gZF-5XPp A big shoutout to our amazing sponsors for their support, Capital One Kilts Center for Marketing Chicago Booth center for Applied Artifical Intelligence Polsky Center at the University of Chicago Booth Technology Group (BTG) Booth Graduate Business Council (GBC) And to our incredible team for bringing this event to life – your hard work and passion make TechCon 2025 a reality! ?? Mason Yu Mariana Cardozo KC Chen Manisha Tirumalai Rebecca Wing Natalia De Vivero Arrazola Jenett Cheng álvaro Mesa Mascayano Mackenzie Horton Bethel Ahi Onah We can't wait to see you there! #BoothTechCon #TechCon2025 #BoothSchoolOfBusiness #DigitalTransformation #Innovation #Networking #ChicagoEvents #LLTogether

NIQ data powers groundbreaking academic research globally. Can you guess which European country downloaded the most papers in their region? Yep, the UK leads the way with over 1,900 downloads! If you guessed it, well done. Explore how our data, together with Kilts Center for Marketing, has fueled academic research: https://lnkd.in/eRtxiQUv

As Satyajeet Salgar, ’07, Director of Product Management and UX for Google AI, recently shared: “AI is democratizing access to intelligence. The question now is, as everyone gains access to these tools, what will we build with them?” Salgar's talk on AI's transformative impact on personalization and intelligence democratization illuminated some fascinating possibilities. From food photography to gaming, AI is reshaping industries, enhancing ad conversion rates, and unlocking creative potential across the board. Looking to the future, Salgar envisions a world where AI-generated content in entertainment is fully customizable—creating endless possibilities for how we consume and engage with media. The possibilities are endless—what will you build with AI? #AI #Innovation #TechFuture #Personalization #ProductManagement #DemocratizationOfIntelligence

Did you know? 41% of institutions leveraging NIQ data from the Kilts Center for Marketing at the University of Chicago Booth School of Business are outside the United States. Our reach is global, empowering researchers and institutions worldwide with the Full View? of consumer intelligence. Explore the research papers here: https://lnkd.in/eSwSZhgs