Discover new pathways to professional success with the Advertising and Marketing Communication Strategy program from Kellogg Executive Education and gain insights on strategies that drive success in today's competitive landscape. Join the program now: https://lnkd.in/daxdSzEY #Kellogg #ExecutiveEducation #AdvertisingStrategy #MarketingCommunication #BrandStrategy #DigitalMarketing
Kellogg Executive Education | Advertising and Marketing Communication Strategy
高等教育
Develop a rigorous approach to persuasive brand & product communication
关于我们
The digital age has transformed advertising, influencing how consumers perceive it and how marketers approach it. Nowadays, advertising tends to focus on tactical decisions, such as determining which social platform to use or whether to collaborate with a particular influencer, often at the expense of a cohesive strategy. This lack of strategy can lead to advertising efforts falling short in creating the desired impact, highlighting the importance of adopting a systematic approach to defining goals, targeting effectively, and crafting insightful messages that drive behavior change to achieve results. Kellogg Executive Education's eight-week Advertising and Marketing Communication Strategy program is designed to assist you in developing a robust advertising strategy, evaluating the effectiveness of advertisements, grasping the fundamentals of media planning, and avoiding common pitfalls in execution that can hinder progress toward business objectives. Enrollment Partner: Emeritus
- 网站
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https://emrt.us/KLG-SMC-LI-AU
Kellogg Executive Education | Advertising and Marketing Communication Strategy的外部链接
- 所属行业
- 高等教育
- 规模
- 201-500 人
- 总部
- Evanston
动态
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Optimize your advertising efforts to drive business growth and success. Learn to prioritize and manage multiple customer segments. Learn more about the program here: https://lnkd.in/g2dY37Zv #KelloggExecEd #ExecutiveEducation #AdvertisingStrategy #MarketingCommunication #BrandStrategy #DigitalMarketing