Closing out the conference with amazing insights from more higher education experts! Our final sessions featured discussions on AI in higher ed marketing, how to optimize student recruitment, and the art of building brands that truly resonate.
Here’s a recap:
\The Generative Shift: Harnessing AI in Higher Education Marketing:
Eric McGee, Sr. Director of Marketing & Corporate Communications at EducationDynamics, shared how AI is transforming marketing strategies in higher education, and provided actionable insights for integrating AI into your marketing efforts.
\Attracting the Modern Learner: Future-proof Student Recruitment and Retention: Jesse Homan, Sr. Solutions Architect at EducationDynamics, Mick Moss, Director of Product at TransUnion, and Ken Higgins, General Manager of Student Success at Slate, joined Matt Norsworthy, Ed.D., Director of Integrated Solutions and Business Development at UPCEA, in a conversation about strategies to recruit and retain students in today’s fast-changing landscape.
\The Art and Science of Why People Care:
Renee Daly, Director of Brand Strategy, and Kelly Ratliff, Director of Client Solutions & Success at RW Jones Agency, explored how to shift messaging from "me-centered" to audience-centered to create lasting connections.
\Marketing in Motion: Strategies for a New Generation of Students:
Amanda Burns, Director of Digital Marketing at EducationDynamics, Murali Krishna Kantipudi, VP of Sales at Leadsquared, Samantha Freedman, Senior Account Manager at EducationDynamics, and John Wright, CEO of TrueDialog, discussed the latest trends and tools shaping higher education marketing, from AI to personalized student journeys.
A huge thank you to all our speakers for sharing their expertise during #InsightsEDU!
#InsightsEDU #InsightsEDU2025 #NewOrleans #TheRitzCarlton #ModernLearner #HigherEducation #EnrollmentManagement #HigherEducationMarketing