InsideAuto Podcast

The early adopter stage for good data practices is long over. Fact is, if you are not already onboard, you are falling behind. Listen in as Christopher Colsant from Fullpath shares his perspective on why dealers need to get a?jump on the holistic data practices that have been growing over the past few years. Check out the full episode >> https://bit.ly/3Ya7bc7

A brand’s online persona is more important than you might think. In a conversation with Ilana Shabtay, Colin Day from Oktopost emphasized the significance of cultivating a brand’s personality—not just as a company, but as the individuals behind it. Without brand trust, exceptional customer service will never reach its full potential. Check out the full episode >>https://bit.ly/3ZBWNfx

What does 2025 have in store for automotive? We’ve seen?some major disruptors over the last few years, and, while a quiet year may seem more appealing, it’s advancements and challenges that help propel the industry forward. In this episode of InsideAuto, Christopher Colsant, SDR Manager at Fullpath , joins host Ilana Shabtay to discuss bad data practices and the importance of managing data holistically. He also shares his experiences with the emergence of equity mining in the automotive industry and expresses his hopes for the future of leasing. Tune in to the full episode on your favorite podcast platform or listen directly here >> https://bit.ly/3Ya7bc7

No one ever said that digital marketing was static. ???? Eitan Koter ??? from Vimmi spoke with Ilana Shabtay about the move away from community building as a marketing strategy towards one-on-one relationship building, using interactive videos and artificial intelligence as aids to provide more personalized customer experiences. Check out the full episode here >> https://bit.ly/47w9t9R

Embracing change can drive success. Regardless of the type of customers, products, or business a company is dealing with, the key to a successful marketing strategy is embracing change. In this episode of InsideAuto, Colin Day, EMEA Managing Director and VP of Business Development at Oktopost, chats with host, Ilana Shabtay, about leveraging AI for more efficient marketing and sales, the value of a strong social media brand presence, and the importance of having different digital marketing strategies depending on the company or product.? Tune in to the full episode on your favorite podcast platform or listen directly here >> https://bit.ly/3ZBWNfx

Video killed the radio star, and now it’s killing traditional marketing. ?? Shoppable videos are developing fast, and they’re transforming the volume of video content businesses need to be making and changing? customer interaction with video content. In this episode of InsideAuto, Eitan Koter ???, co-CEO and co-founder of Vimmi, chats with host, Ilana Shabtay about the diverse landscape of shoppable video content, how shoppable videos are revolutionizing online purchasing, and how individual marketing and AI is the future of digital marketing. Listen now on your favorite podcast platform or click here >> https://bit.ly/47w9t9R

Before scaling any business strategy, take stock of the current situation and reduce any friction. Joshua Detzel, Marketing Director at C Harper Auto Group, spoke with Ilana Shabtay about his experience spearheading the vehicle acquisition strategy. Knowing he wanted to make his team’s strategy scalable, he knew changes were necessary. By?fully taking advantage of technology available, Josh more than doubled the operations in his Vehicle Acquisition Operations Center.?? Catch up with the full podcast >> https://bit.ly/475GTLZ #throwback

Well Joe, it looks like that crystal ball is working for you! ?? At the close of 2023, Joe Brown from Frank Leta Automotive Group anticipated that 2024 would see car dealerships concentrating on leveraging data and AI to enhance their marketing and sales strategies. What do you know, Joe’s prediction was spot on! To learn what else Joe forecasted for 2024, listen to the full podcast on your favorite listening platform or with the link in bio.?#throwback

Trust is underrated. ?? Bek Abdullayev spoke with Ilana Shabtay about integrating security and trust into SuperDispatch’s platform from the get-go. Bek didn’t start the company with a vision for his fraud investigations team, but now he relies on them to prevent suspicious or fraudulent activity, helping the industry as a whole stay as secure as possible. Check out the full episode here >> https://bit.ly/4dakGPh

The auto industry's gone (well, still going) digital. ? This tech transformation opens doors to major opportunities, while also offering an entrance to cyber threats and fraud. In this episode of InsideAuto, Bek Abdullayev, CEO of SuperDispatch, chats with host, Ilana Shabtay about transportation within the automotive ecosystem, how COVID sped up the industry’s digitization, and mitigating against fraud in auto transportation. Tune in now on your favorite podcast listening platform or listen here >> https://bit.ly/3Yn42qT