Independent Strong

This month, Reagan Colpitts wrote about the ways ECPs can make the most of their patient base through word-of-mouth marketing. She wrote: "Whether it’s online influencers or the people closest to us, we’ve all been influenced to purchase something or try something new. Chances are you’ve visited a store or tried a service because someone recommended it. "That recommendation is the strength of word-of-mouth (WOM) advertising, which is eight times more powerful than traditional advertising. It transforms your patients into loyal brand advocates and can be a game changer in expanding your patient base." Read the full article for her five best tips on increasing your word-of-mouth advertising: https://lnkd.in/etH4PBB3 #optometry #opticianry #optometrist #optician #eyecareprofessional #ecp #IECP #independenteyecareprofessional #privatepractice #optometricphysician #optometrystudent #independentpractice #independentstrong #independentODs

Is now the time to add a specialty to your practice? Steve Vargo, OD, MBA broke down this question in a recent article for Independent Strong. He wrote: "If you’re considering adding specialty care to your practice, talk to other ODs who have been successful with it. I find that many successful people love to talk about their success and are very willing to help others. Don’t be shy about asking for help." Read the full story here: https://lnkd.in/e8Q3vyVB #optometry #opticianry #optometrist #optician #eyecareprofessional #ecp #IECP #independenteyecareprofessional #privatepractice #optometricphysician #optometrystudent #independentpractice #independentstrong #independentODs

Are your patients "wowed" when they come into your practice? Kurt Steele, Legit Vision, PLLC shared his top practice pearls to ensure practitioners are giving their patients the best experience every time they come into their office. Read his advice here: https://lnkd.in/gABVJhM2 #optometry #opticianry #optometrist #optician #eyecareprofessional #ecp #IECP #independenteyecareprofessional #privatepractice #optometricphysician #optometrystudent #independentpractice #independentstrong #independentODs

Have you thought about incorporating independent eyewear into your practice, but you're not sure where to start? This month, Erika Morrow, M.S., O.D. shared her journey into the independent eye care space, including how she went all in on independent eyewear. She wrote: "If you’ve considered making the switch to independent eyewear but are unsure how your patients will respond or where to start, my best advice is to take the leap. Independent eyewear can significantly increase your profit margin. Increase in number of sales doesn’t always mean more revenue — what truly matters is the profit you walk away with. This decision can transform your practice in a big way." Read the full article here: https://lnkd.in/dkm-bNMv #optometry #opticianry #optometrist #optician #eyecareprofessional #ecp #IECP #independenteyecareprofessional #privatepractice #optometricphysician #optometrystudent #independentpractice #independentstrong #independentODs FORSIGHT UNIQUE EYE CARE & EYE WEAR LLC Anne et Valentin Eyewear Matsuda DITA EYEWEAR Europa Eyewear Eco Eyewear

Have you checked on your optical discounts lately? Learn from Carissa Dunphy, ABOC on how doing your research and getting all your accounts in order can help save you and your practice money. Read the full story here: https://lnkd.in/eixGnvvS #optometry #opticianry #optometrist #optician #eyecareprofessional #ecp #IECP #independenteyecareprofessional #privatepractice #optometricphysician #optometrystudent #independentpractice #independentstrong #independentODs

Transitions Optical?has officially opened the nominations for the 2024?Transitions Innovation Awards Program. Through this program, Transitions Optical recognizes and celebrates partners and individual optical industry professionals from Canada and the U.S. who have shown the highest level of commitment to innovating their business over the past year. Learn more about the nomination process here: https://lnkd.in/eV4eijuU #optometry #opticianry #optometrist #optician #eyecareprofessional #ecp #IECP #independenteyecareprofessional #privatepractice #optometricphysician #optometrystudent #independentpractice #independentstrong #independentODs Chrystel Barranger Rose Harris

EyeMed Vision Care?and?The Vision Council Foundation?have announced a new partnership, as the two organizations are working to spread awareness on the importance of eye health. This multi-phased collaboration brings together both organizations to develop and launch a unique series of tools, resources and consumer outreach initiatives that further drive education around the optical industry, advocate for the importance of eye care, and support the essential role vision benefits play in empowering individuals to manage their vision. Learn more about their efforts here: https://lnkd.in/edMmYrj3 #optometry #opticianry #optometrist #optician #eyecareprofessional #ecp #IECP #independenteyecareprofessional #privatepractice #optometricphysician #optometrystudent #independentpractice #independentstrong #independentODs Matthew MacDonald Ashley Mills

With Thanksgiving right around the corner, it's the perfect time of year to start thinking about what you're thankful for. This month, Professional Editor Dr. Jennifer Stewart shared everything she's thankful for when it comes to her optometry career. Read her thoughts on gratitude for the industry here: https://lnkd.in/eFs7YV55 #optometry #opticianry #optometrist #optician #eyecareprofessional #ecp #IECP #independenteyecareprofessional #privatepractice #optometricphysician #optometrystudent #independentpractice #independentstrong #independentODs

Eye care professionals will have the opportunity to access exclusive, members-only?Leonardo EssilorLuxottica?content outside the education and training platform this month from?EssilorLuxottica. Airing November 19 on Leonardo, a livestream will feature a panel of experts from EssilorLuxottica’s Varilux and Medical Affairs team addressing how eye care professionals can?differentiate themselves and provide a new level of personalized care with today’s?growing presbyopia population. Learn more about how to access the livestream here: https://lnkd.in/efw5DiWT #optometry #opticianry #optometrist #optician #eyecareprofessional #ecp #IECP #independenteyecareprofessional #privatepractice #optometricphysician #optometrystudent #independentpractice #independentstrong #independentODs Dr. Ryan Parker Pete Hanlin Chloe Tauaefa ABOC Lauren Fereday, OD, MS Brooke Carrasco, ABOC, NCLEC Spencer Jones

New content is live NOW on Independent Strong! -Professional Editor Dr. Jennifer Stewart wrote about what she's most thankful for in her optometry career. -Carissa Dunphy, ABOC shared her best tips for ECPs looking to make the most of their optical discounts. -Reagan Colpitts wrote about the ways that practitioners can make the most of their patients to increase their word-of-mouth advertising. -Erika Morrow, M.S., O.D. shared her passion for independent eyewear and how she offers her patients a unique eye wear experience. -EssilorLuxottica shared the latest technologies and updates from Ray-Ban Meta. Read it all here: https://lnkd.in/ew_whVqV #optometry #opticianry #optometrist #optician #eyecareprofessional #ecp #IECP #independenteyecareprofessional #privatepractice #optometricphysician #optometrystudent #independentpractice #independentstrong #independentODs