IDEA Council

*Speaker Spotlight* Please welcome Ashley Colquitt-Finley from Brandtrust to our 2024 #IDEAForum speaker line up! Ashley is leading a session titled: Equity as Strategy: Revolutionizing Consumer Research for Authentic & Actionable Results. This presentation explores the critical frameworks and methodologies that can drive equitable research practices, offering a fresh perspective on how to build inclusive and culturally aware research approaches beyond just screening criteria. Through evidence-based strategies and real-world case studies across Pharma and CPG, she'll lead us to understanding the importance of grounding research in real human experiences, drawing on grounded theory and best practices in behavioral science to ensure insights are deeply connected to authentic, lived moments rather than abstract or hypothetical concepts. Attendees will: 1?? Leave with practical guidelines for creating research designs that go beyond inclusive screening criteria, incorporating culturally aware methodologies that ensure the research resonates with and accurately reflects the diverse experiences of consumer groups. 2?? Gain practical strategies for identifying common blind spots and misconceptions in traditional research models, with specific techniques to ensure that marginalized or underrepresented voices are authentically represented and integrated into the research process. 3?? View a clear roadmap for how organizations can shift their perspective on equity in research from a problem to be solved to an asset to be embraced, using it to unlock new opportunities for innovation, deeper consumer engagement, and most importantly, culturally aware research outcomes. Register for the sessions on December 4th as part of the free, virtual 2024 Idea Forum here: https://lnkd.in/gi7zxSY3 Thank you to our event sponsors Ebony Marketing Systems and Applied Marketing Science! #IDEACouncil #IDEAForum2024 #DataEquity #DataQuality Insights Association

*Session Spotlight* Patrick Madden from Market Decisions Research is leading us in a session about data equity and how it relates to questionnaire designs and recruitment strategies at the 2024 virtual #IdeaForum. Join us December 4th to hear more about how Patrick collects data that is representative, accurate, and equitable is more than just asking demographic questions and oversampling. In this session, participants will be able to: ? Identify recent changes in guidelines for race/ethnicity, sexual orientation and gender identity measures. ? Develop and test survey questions that are culturally appropriate, accessible and lead to more accurate data ? Apply sampling and recruitment strategies that lead to more diverse participation and representation in research Register for the free, virtual 2024 Idea Forum here: https://lnkd.in/gi7zxSY3 Thank you to our event sponsors Ebony Marketing Systems and Applied Marketing Science! #IDEACouncil #IDEAForum2024 #DataEquity #DataQuality Insights Association

*Speaker Spotlight* Join Justine Bassman from Understood.org virtually on December 4th as she leads a session at the 2024 #IDEAForum on the topic of equity in research. Understood creates resources for those who learn & think differently (dyslexia, ADHD, etc). so they know the importance of a working on a team that ensures this population is engaged in research and they know how to apply consistent equity principles -- this leads to better data and a better participant experience. Join this free session to learn: ?? How to consider Participatory and Strengths-based principles throughout your research process ?? Considerations for each phase, from recruiting to reporting (in qual and quant) ?? A simple get-started "top 10" considerations list! Register for the free, virtual 2024 Idea Forum here to access all of Day 2'sessions: https://lnkd.in/gi7zxSY3 Thank you to our event sponsors Ebony Marketing Systems and Applied Marketing Science! #IDEACouncil #IDEAForum2024 #DataEquity #DataQuality Insights Association

Day 2 of the 2024 #IDEAForum will kick off on December 4th at 12pm Noon Eastern with a session by Janelle A. James and Victoria Ekwenuke on the power of inclusion for data equity and research quality. Since 2022, Meta has partnered with Ipsos’ Cultural Intelligence Center of Excellence to advance inclusion in marketing and communications. Core to this partnership has been engaging diverse groups of users to determine best practices for diverse presence and portrayal in advertising. In this session, the duo will share details from two collaborative workstreams discussing how a focus on equity has fueled new and improved ways of working and research quality. This will will help you: 1?? Examine successful use cases for applying ‘equity’ awareness in the research cycle 2?? Discuss and reflect on 6 key ‘equity-first’ design principles central to the process 3?? Identify ways to build greater equity understanding into their own research and insights plans Register for the Day 2 free, virtual 2024 Idea Forum here: https://lnkd.in/gi7zxSY3 Thank you to our event sponsors Ebony Marketing Systems and Applied Marketing Science! #IDEACouncil #IDEAForum2024 #DataEquity #DataQuality Insights Association

*Workshop Spotlight* The virtual 2024 #IDEAForum kicks off on December 3rd with a #workshop hosted by Kisha Payton and Jane Ottensmeyer to develop your inclusive research game plan with hands-on strategies to drive real change. Intended to equip you with foundational tools to apply equitable insights well beyond the conference. Guided by a #DEI #MindsetMap and #BehavioralScience frameworks, you’ll work alongside peers to map your current position, assess stakeholder dynamics, and develop a practical action plan that turns equitable approaches from ideas into lasting practices. By the end of the workshop, participants will be able to: ? Assess their own DEI journey and map key stakeholders to understand their current positioning and readiness for change ? Apply flexible behavioral science frameworks to diagnose challenges and leverage opportunities for inclusive research ? Leave with a customized action plan, team exercises, and reference resources to drive inclusive practices within their organizations Register for the IDEA Forum Workshop here: https://lnkd.in/gXeYZNQ6 #IDEACouncil #IDEAForum2024 #DataEquity #DataQuality Insights Association

?? Reminder: Accessibility Insights Consortium Meeting tomorrow, Friday November 22 ?? The monthly meeting of the IDEA Council’s Accessibility Insights Consortium is an open session for the entire market research community. Spend your Friday with an inclusive group of researchers full of dynamic discussion! ? What’s Waiting for You: ?? Insightful knowledge from industry leaders on accessibility best practices. ? An informal space to connect with peers, share experiences, and exchange ideas. ?? Guest speakers who will inspire actionable strategies to drive inclusivity in research. ?? Event Details Date: Friday, November 22, 2:00 pm - 3:00 pm ET Open to All: No membership required Link: DM Shannon Danzy for the session link and invite! #AccessibilityInResearch #InclusiveResearch #IDEACouncil #MarketResearch #Accessibility Insights Association

*SPEAKER SPOTLIGHT* We're happy to announce that Vincent Singer from IQS Research will be leading a session at the IDEA Forum titled "Mindful Touchpoints: Equity, Empathy, & Trauma-Informed Care in the Suicide Loss Community." Vincent will be informing us how to consider the following when designing our research: 1?? How to consider Equity, Empathy, and Trauma-Informed Care when applying consent measures within a survey instrument 2?? Using multiple variables to build a “compassionate” outreach and messaging strategy 3?? Understanding that equity, empathy, and trauma-informed care have the potential to yield previously uncaptured insights Join Vincent and others at this year's #IDEAForum to continue to learn how to design for more equitable and inclusive research. See you there! Register for the free, virtual IDEA Forum: https://bit.ly/IDEAForum24 #IDEAForum2024 #InclusiveInsights #DataEquity #ResearchQuality #MarketResearch Insights Association

*NEW DATE!* November 22, 2:00–3:00 pm ET Join the Accessibility Insights Consortium November Meeting! This session is open to the entire market research community and features a special guest speaker. Guest Speaker Spotlight: Martin Molloy, MPA, CPACC, President of Tamman, Inc. Marty will be sharing actionable insights on?“Measuring the Accessibility Health of Your Brand.”?Discover practical ways to evaluate and improve your brand’s accessibility to create a more inclusive experience for all. What’s in Store: ? Gain valuable accessibility insights from industry experts. ? Connect with peers to share wins, challenges, and solutions. ? Be inspired to take meaningful action toward inclusivity in research. Event Details: Date:?November 22, 2:00–3:00 pm ET Open to All:?Free & No membership required Don’t miss this opportunity to learn, connect, and make an impact!? For link to meeting - message Shannon Danzy and join the movement toward accessible research. #AccessibilityInResearch #InclusiveResearch #IDEACouncil #MarketResearch #Accessibility Insights Association

?? Revolutionize Market Research with IDEA ?? Fresh perspectives wanted! The Insights Association's IDEA Council is recruiting volunteers for 2025. Whether you're a seasoned pro or new to the field, your voice matters. ? Participate in groundbreaking research ? Mentor future researchers ? Network with industry leaders TODAY IS THE LAST DAY TO APPLY. Join our team of volunteers to help make inclusive insights the norm! https://lnkd.in/gDwf-nFr #Volunteer #InclusiveInsights

You're invited! Join us at the the IDEA Forum’s #AccessibilityWorkshop on December 3rd to up your inclusive research game in 2025. Specifically, learn how to understand the foundational tools available in applying equitable insights at work. In this kickoff workshop, Kisha Payton, Chief DEI Officer at Escalent, will help you assess your DEI journey to: ?? Apply behavioral science frameworks to attack challenges ?? Learn to leverage opportunities for inclusive research ?? Leave with a customized action plan and reference resource to dive inclusive practices Register today for this free #workshop at: https://bit.ly/IDEAForum24 #IDEACouncil #IDEAForum2024 #dataequity #dataquality Insights Association