How to define your brand's target.

How to define your brand's target.

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Purchase behavior is driven by a person’s mindset and attitudes which carry over into distinct media behaviors--yet most media planners ignore this and oversimplify target definitions by age/sex only.

网站
https://www.ocdmedia.com
所属行业
广告服务
规模
11-50 人
创立
2003
领域
media buying、integrated media、marketing science、digtial media和traditional media

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