Don't miss it! Join Heart of the City this afternoon for an insightful session on managing greenwashing. Details below ??
???? Looking to avoid the reputational risks of greenwashing? Our upcoming Lunch and Learn 'How to Manage Greenwashing Risks' explores the meaning, risks of #greenwashing as well as how it damages brand trust, to help small to medium-sized enterprises (SMEs) to manage its challenges. Joined by Julia Cripps, Associate and Hannah Piper, Partner at Hogan Lovells - HL BaSE, this free online session explores honest communication strategies, the value of third-party certifications (such as ISO norm, B-Corp and Science Based Targets initiative [SBTi]), and small, actionable changes that could make a big difference to SMEs. You’ll leave the session with: ? Guidance on what greenwashing is and why it’s harmful to your business/brand reputation. ? Awareness of the legal and financial risks tied to misleading claims. ? Practical steps for avoiding greenwashing in your business. ? Techniques for honest and transparent sustainability marketing. ? Insights into certifications that enhance your brand’s credibility. ? Knowledge of small, realistic sustainability practices that build trust. ? 12 March, 12:00 - 12:45 ??Book your free spot ?? https://lnkd.in/ecVeNtaZ #ClimateAction #SustainableBusiness #Greenwashingtips