CMOs, do you struggle to identify the right metrics to best measure brand strategy’s success? ? Use Gartner's Six-Point Framework to assess your brand health and engage the organization to support creating a healthy brand:?https://gtnr.it/4istfYj ? #GartnerMKTG #BrandValue #BrandStrategy #CMO
Gartner for Marketing & Communications
信息服务
Stamford，CT 32,779 位关注者
Gartner delivers actionable, objective insight to CMOs, CCOs, marketing and communications leaders and their teams.
关于我们
Gartner for Marketing & Communications provides CMOs, CCOs, and marketing and communications executives with actionable, objective insight that drives smarter decisions and stronger performance on an organization’s mission-critical priorities. At Gartner, we guide the leaders who shape the world. Execute on actionable, objective insight you — and your stakeholders — can trust. -Get the latest insights: https://www.gartner.com/en/insights Leverage our experts to make sense of trends and anticipate the obstacles that you need to overcome. -Sign up for our newsletters: https://www.gartner.com/en/newsletter-signup Use our practical tools to see the clear path to decisions about people, process and technology. -View benchmarks, framework, ranking and more: https://www.gartner.com/en/tools Tap into the power of your peers. Connections, conversations and actionable advice from our robust peer community. -Connect with peers: https://www.gartner.com/en/connect-with-peers Join forward-thinking leaders at events that accelerate learning, guide decision making, and identify important trends. -Explore our conferences: https://www.gartner.com/en/conferences Work with specialized local experts in your industry — wherever you are. -Join our expert webinars: https://www.gartner.com/en/experts Become a client: https://www.gartner.com/en/become-a-client #MarketingStrategy #MarTech #CustomerJourney #BrandStrategy Gartner social media community guidelines: https://gtnr.it/3tceMrU
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https://gtnr.it/4d4SDzH
Gartner for Marketing & Communications的外部链接
- 所属行业
- 信息服务
- 规模
- 超过 10,001 人
- 总部
- Stamford，CT
动态
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In an increasingly competitive and dynamic market landscape, CMOs often struggle to accurately assess the maturity and performance of their marketing functions. Use the Gartner Marketing Score, a strategic planning tool, to evaluate the maturity of your marketing function using objective, peer-based performance standards: https://gtnr.it/4fX2Wre #GartnerMKTG #CMO #StrategicPlanning
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Marketing has traditionally been seen as a cost center rather than a revenue-generating function. Dive into the costly planning mistakes to develop a robust and agile strategy for your marketing department: https://gtnr.it/4iz9eiA #GartnerMKTG #Marketing #KPI
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Our hybrid work environment allows you to work virtually when it’s productive to do so and with colleagues in a vibrant community that is engaging and inspiring. Learn more: https://gtnr.it/4hSrrYt #LifeAtGartner #CareerGrowth #HybridWork
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If you are passionate about making an impact, taking on challenges, and collaborating with exceptional teams, Gartner is the right place for you. Explore our current job openings ?? https://gtnr.it/41jSWmq #Hiring #LifeAtGartner #CareerGrowth
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Chief communications officers (CCOs) face significant challenges while enhancing their organization's reputation, affecting business success. Watch our complimentary webinar, where Gartner expert, Amber Boyes, shares actionable insights and frameworks to enhance your organization's reputation strategy: https://gtnr.it/4ijD5vG #GartnerComms #ReputationManagement #Communications #Comms
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By 2025, 30% of outbound marketing messages from large organizations will be synthetically generated. Stay ahead of the curve and discover ways to apply generative AI to enhance marketing and CX: https://gtnr.it/4hIo5pQ #GartnerMKTG #GenAI #Marketing #CX
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CCOs must identify reputation health metrics that credibly demonstrate the impact of their efforts to internal stakeholders. Discover what communications leaders prioritize to demonstrate brand reputation impact and the barriers they face in obtaining these metrics: https://gtnr.it/4bGAJ7v #GartnerComms #ReputationMetrics #CommunicationsLeaders
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Only 32% of retail CMOs believe they have enough budget to execute their marketing strategy — and the percentage of budget dedicated to labor is declining. Benchmark your organizational structure to better support your marketing org’s ambitions: https://gtnr.it/41FTeVc #GartnerMKTG #CMO #RetailMarketing #Retail
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CMOs are facing innumerable enterprise changes, lagging credibility among fellow business leaders, and technology outpacing customer understanding. Shape your priorities against these trends: https://gtnr.it/4kCjRTE #GartnerMKTG #CMO #LeadershipVision
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