?? 61% of buyers plan to increase tech investment in 2024 ?? 92% of buyers are considering AI-powered software ?? 98% of buyers read reviews prior to a software purchase Download the report to discover software buying trends from more than 2,400 business decision makers and gain actionable insights to adapt your strategy and drive growth: https://gtnr.it/42poGXK #B2Bmarketing #Software #Trends
Gartner Digital Markets
科技、信息和网络
Arlington，Virginia 12,860 位关注者
Helping software and services providers build their brand, capture buyer demand, and understand the market.
关于我们
Gartner Digital Markets is a business unit within Gartner, INC. (NYSE IT), a $5.5B publicly traded company that delivers actionable, objective insights to executives and their teams. Our mission is to empower organizations to accelerate growth by helping them embrace the right technology and services. More than 100 million people visit Capterra, GetApp, Software Advice, and UpCity across over 70 localized sites every year to read objective research and verified customer reviews that help them confidently choose the right software and services. Thousands of B2B companies work with us to build their brand, capture buyer demand, and grow their business.
- 网站
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https://www.gartner.com/en/digital-markets
Gartner Digital Markets的外部链接
- 所属行业
- 科技、信息和网络
- 规模
- 超过 10,001 人
- 总部
- Arlington，Virginia
动态
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?? Want to know why software buyers are choosing your competitors? Tune in to next week's webinar! Gartner Digital Markets Executive Vice President Ken Allard outlines what you'll learn ?
What drives software buyers to choose one vendor over another? Last year, our research found that software buyers start with a list of vendors and refine it down to one final choice. This year we went deeper–asking 3,500 software buyers exactly how they decide who makes their list, and how that list evolves until they’re ready to spend. Our findings revealed a powerful roadmap of the buyer’s journey: ?? Buyers begin with a list of 4-5 vendors and refine their choices over 4 key decision phases. ?? 83% of buyers say they make changes to their initial vendor list. ?? Software reviews are the number 1 source of information buyers use to create a shortlist. On November 19th, join me for a live webinar to explore these insights, and understand exactly how buyers make a decision so you can meet them on their purchase journey. Register now: https://gtnr.it/3Uyf0at #B2BSoftware #SaaS #Webinar
How Software Buyers Build Their Shortlist
webinar.gartner.com
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Curious how software buyers decide which vendors make the cut? We surveyed 3,500 buyers to uncover their decision-making secrets. Join our webinar with Ken Allard, Executive Vice President of Gartner Digital Markets, to discover: ??The current top-priority software investments ?? What buyers use to pare down options ?? The factor 90% of buyers find essential to their research ?? Register now: https://gtnr.it/4eTwp5K #SaaS #Trends #Webinar
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Which assets are crucial for your content strategy? Gartner analyst David Kung reveals the top content types for generating Marketing Qualified Leads (MQLs) and explores the gap between these and the most commonly used content assets. Learn how else growth companies are investing their efforts and budget in our on-demand webinar. Watch it here ?? https://gtnr.it/4hybIxS #ContentMarketing #B2BMarketing #Research
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?? Concerns about security and cyberattacks are a top trigger of software investments for 47% of buyers. Discover how highlighting your product's security features on your Gartner Digital Markets profile can build trust and drive sales: https://gtnr.it/3PRG41Y #B2Bmarketing #SaaS #Security
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?? Maximize ROI of your PPC campaigns by expanding your reach and increasing traffic to your website: 1?? Getting started: Create a compelling product profile with fresh reviews, select the right categories for your product, and optimize your landing page for conversions. 2?? Launching your campaign: Set a clear targeting strategy, bid accordingly, and install conversion tracking to track performance. 3?? Optimizing your campaign: Monitor key metrics, pace your campaign throughout the month, and look for opportunities to scale. Access the full guide for successful PPC campaigns: https://gtnr.it/4800q0V #SoftwareMarketing #PPC
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?? Businesses investing in accounting software allocate, on average, $208 per user, per month. However, the budget varies by use case and industry. Gain more buyer insights: https://gtnr.it/3wI2rjL #AccountingSoftware #B2Bmarketing #Accounting #SaaS
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From campaign setup to ongoing optimization, learn the essential steps to get started with pay-per-click campaigns on the Gartner Digital Markets platform ? Access the ultimate Sponsored Profile checklist: https://gtnr.it/4800q0V #SoftwareMarketing #PPC
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?? "Gartner Digital Markets is extremely valuable to our brand awareness and lead generation efforts. We see increased product visibility on the platform and also in SERPs, and are able to attract global buyers with high purchase intent at a very affordable cost." — Evgeniia Ustinova, Performance Marketing Team Leader at Constructor Tech ?? Read the full success story here: https://gtnr.it/3A9rL4e #SaaS #LMS #CaseStudy
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?? If you're a software provider looking to start collecting customer reviews, you may be wondering, "How do I ask for reviews?" Here are review request templates that can help you get started: https://gtnr.it/3S3v7dp #CustomerReviews #B2Bmarketing #CustomerFeedback #SaaS
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