Annie Dunleavy from Edelman joins me on this episode of the Trailblazers to do a deep dive into Edelman's Flywheel approach to using thought leadership content to drive business. #b2b #b2bmarketing #contentmarketing
Follow Your Buyer
商业内容
Cranberry Township，Pennsylvania 1,327 位关注者
A community for B2B executives, marketers, and sales professionals to expand your knowledge and sharpen your skills.
关于我们
Digital marketing has enabled B2B solution providers to communicate their value to target audiences everywhere, all the time, with great precision, in a variety of engaging formats, and measure the results. It also has enabled buyers to be much better informed as they navigate their complex journeys to make purchasing decisions. This made a traditional style of B2B marketing and sales obsolete, one in which buyers relied heavily on salespeople to inform and influence their decisions. At Life Science Connect, the parent company of Follow Your Buyer, we’ve had a front row seat for this transformation. In our effort to best serve our publications’ readers, we discovered something. We learned that buyers were spending much more time in the early stages of their journey than we thought. They were reading articles to better understand the issues they face and studying examples of how others solved similar problems. And they were doing this without revealing themselves to sellers. Armed with an understanding of the real B2B buyer’s journey we began advising our advertiser clients on ways to influence buyers with customer-centered content marketing strategies that engaged them at the early stages of their journey when they are understanding issues, establishing objectives, and setting strategies. The advertisers who adopted a strategy based on the real buyer’s journey significantly outperformed those who depended only on features and benefits content or product and service descriptions. We felt so strongly about what we learned over the course of more than two decades that we formalized this winning approach, and the result is the Follow Your Buyer methodology! Our hope is that you follow us, visit us often, sign -up to receive our newsletter, and experience the same level of success as others who adopted the Follow Your Buyer methodology.
- 网站
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https://www.followyourbuyer.com
Follow Your Buyer的外部链接
- 所属行业
- 商业内容
- 规模
- 51-200 人
- 总部
- Cranberry Township，Pennsylvania
- 类型
- 私人持股
- 创立
- 2018
- 领域
- content marketing、marketing analytics、intent data、b2b marketing、b2b sales、b2b、marketing technology和marketing operations
动态
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My guest Jeanette McMurtry, MBA introduces us to emotional selling propositions and the positive impact they can have on your business. #b2b #b2bmarketing #b2bsales
Jeanette McMurtry, Turning Traditional Marketing On End To Achieve Remarkable Growth
https://www.youtube.com/
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Adam Smartschan from Altitude Marketing helps us make sense of generative AI and ChatGPT in this edition of the Trailblazers. #b2b #b2bmarketing #AI
Adam Smartschan, Getting Smart on Using Generative AI for B2B Marketing
https://www.youtube.com/
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My guest Elliott Berger talks about pharm outsourcing & B2B marketing and offers advice on selecting the right paid media partner...and musch more! #b2b #b2bmarketing #b2bsales #pharma
Interview with Elliot Berger, Board Member at Orientation Marketing and former CMO at Catalent
https://www.youtube.com/
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Businesses are gathering prospect & customer data at unprecedented levels and yet many are unable to organize, query, and make sense of the data to help them make better business decisions. Learn more about leveraging data to drive business growth with my guest Vasudha Khandeparkar.
Vasudha Khandeparkar, Demystifying Data Analytics
https://www.youtube.com/
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Content is the entire back row of the chess board, the royal rank of king, queen, bishop, knight and rook. These are the most important and, except for the king, powerful pieces on the chess board that can change the outcome of the game with several strategic moves. #b2b #b2bmarketing #contentmarketing #strategy
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Tomorrow is the first day of October, wow, yes, already! If you already began planning for your business’ success 2025, including a marketing plan with supporting budget, congratulations, you are ahead of schedule. But now it’s Q4 so let’s get on with it. #b2b #b2bmarketing #strategy #marketing #planning
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Nothing destroys a well-planned and adequately resourced B2B marketing strategy like a big emotional dose of FOMO and the uncontrollable urge to chase vanity metrics. #b2b #b2bmarketing #marketing
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Icing is a big attention-getter when it comes to cakes. Who doesn’t enjoy scanning all those cakes in the bakery showcase? And the icing is often the initial differentiator. Consider the icing to be the paid media part of your marketing plan. #b2b #b2bmarketing #b2bsales #buyersjourney
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Developing an annual marketing plan is like baking a cake! Once you get all the ingredients in place, including all the resources and budget, and begin executing, it’s hard to undo. Imagine going back to the CFO for more budget because you left out some key ingredients. #b2b #b2bmarketing #b2bsales #planning