Facts Not Feelings

?? Taking a short break! We'll be back next week with a brand new episode featuring Rich Sands from STELLA Automotive AI, dropping March 6th! ??? ?? Catch up on our previous episodes in the meantime! Whether you're on YouTube, Apple Podcasts, or your favorite podcast platform, we've got plenty of engaging content to keep you entertained. Have a great end of the month! ?? YouTube: https://lnkd.in/gW3S5YWe ?? Apple Podcasts: https://lnkd.in/dNuW2rtr

AI in Dealerships: Adapt Now or Fall Behind ???? ?? AI isn’t coming—it’s HERE. The question is: are you ready for it? In this episode of Facts Not Feelings, Adam Marburger of Ascent Dealer Services challenges dealerships to stop ignoring AI and start leveraging it. ?? Why AI isn’t just a trend—it’s the future of automotive ?? How AI is already transforming dealership operations ?? Why waiting to adapt could leave your business behind ?? Are you embracing AI in your dealership, or still skeptical? Drop your thoughts below! #AutomotiveTech #AIinDealerships #NADA #AI Dealer Funnel

Why Do We Trust Amazon, But Not Automotive Ads? ???? ?? Amazon predicts what you want—and we love it. So why don’t dealerships do the same? Think about it: when Amazon serves up personalized product recommendations, we don’t get annoyed—we expect it. Yet, in the automotive world, tailored marketing still lags behind. ??? On this episode of Facts Not Feelings, James Klaus of Loon Advertising and I break down: ?? Why customers trust Amazon’s AI, but not dealership ads ?? How personalization drives engagement (without being creepy) ?? What the automotive industry can learn from e-commerce ?? Are car dealers missing a HUGE opportunity by not personalizing ads? Let’s discuss! ?? #AutomotiveMarketing #Personalization #CustomerExperience #Amazon

Is Automotive Advertising Stuck in the Past? ???? ?? Why are we STILL seeing the same ads over and over again? Advertising should be personalized and relevant, yet we’re still stuck in the one-size-fits-all era. Why is everyone watching the same ad, even when they’re at different points in their buying journey? ??? On this episode of Facts Not Feelings, James Klaus of Loon Advertising and I break down: ?? Why digital ads are still so generic ?? The importance of audience segmentation ?? How dealerships can stop wasting ad spend ?? Are we overdue for a smarter approach to automotive advertising? Drop your thoughts below! ?? #AutomotiveAdvertising #MarketingStrategy #PersonalizedMarketing

???? Dive into the Future of Automotive Advertising! Join me, Brooke C Furniss, on "Facts Not Feelings" as we explore the dynamic world of streaming TV advertising with James Klaus from Loon Advertising. Discover how targeted, data-driven advertising can transform how dealerships connect with customers. Perfect for professionals keen on leveraging technology in automotive sales. Tune in now! #AutomotiveInnovation #DigitalMarketing

This week, we're breaking down the key takeaways from our latest episode with James Klaus, President of Loon Advertising. Learn how dealerships can harness the power of OTT and streaming TV to drive measurable results and transform their marketing strategies. ?? Join us LIVE this Friday at 12 PM CST for the Furniss Fast Lane! ?? Set your reminders and engage with us live!

Fixing the Trust Gap in Service Departments ???? ?? Customers want transparency in service, but are dealerships delivering? ?? For years, customers have felt left in the dark when bringing their vehicles in for service. At National Automobile Dealers Association (NADA) 2025, one of the biggest discussions is how dealerships can bridge the gap between advisors, techs, and customers to build trust. ??? In this episode of Facts Not Feelings, Christian Eagon from UpdatePromise shares what dealers are saying about service transparency, customer communication, and what needs to change. ?? What’s your take—are dealerships improving their service experience, or is there still work to do? Let’s discuss! ?? #CustomerExperience #AutoService #TransparencyMatters #DealershipSuccess Dealer Funnel

Dealers, Are Your Vendors Truly Partners? ???? ?? Vendors vs. Partners – There’s a BIG Difference! ?? A true partner collaborates, shares data, and works toward YOUR success. But if vendors are blocking access or refusing to align with your team, are they really working for you? ?? In this episode of Facts Not Feelings, I break down why dealers deserve transparency and alignment from every vendor they work with. No more playing telephone with your ad messaging! What’s your take? Do you have vendors who ACT like partners? Let’s discuss! ?? #DealershipSuccess #VendorTransparency #AutomotiveMarketing #DealerPartnerships Joe Akers National Automobile Dealers Association (NADA)

Time for Transparency: Dealers Deserve Their Data! ???? In this Facts Not Feelings episode, Joe Akers (National Automobile Dealers Association (NADA) doesn’t hold back—it’s time for full transparency in automotive. ?? It’s their data. So why isn’t it being shared? Vendors, what are you afraid of? Accountability? Competition? ?? What’s your take? Should dealers demand more control over their own data? Drop your thoughts below! ?? #DealershipData #AutomotiveTransparency #VendorAccountability #NADA

?? New Podcast Episode Alert on Facts Not Feelings! ?? Join me and automotive industry veteran Joe Akers from National Automobile Dealers Association (NADA) as we dive into the dynamics of vendor partnerships in the dealership world. In this episode, we tackle the real costs and strategic misalignments that can occur when your vendors are not in sync with your business goals. ?? We discuss: - The critical nature of aligning vendor objectives with dealership visions. - Key red flags to watch for in vendor relationships. - Strategies for fostering long-term partnerships that drive mutual growth. ?? I'm interested in hearing from you! What strategies have you found effective in managing vendor relationships in your industry? ?? Listen to the full episode now: https://lnkd.in/gTSPdcNR and let’s elevate our vendor management strategies together!