EventUp Podcast

?? Mark your calendars! On October 23rd, we’re celebrating the launch of EventUp Book with a special virtual event—and you’re invited! ?? ??Join us for an “Ask the Author” roundtable where YOU can ask all your burning event questions to Amanda Ma, the mastermind behind EventUp Book. ?? PLUS, we’re giving away some copies of the book! This is a one-time opportunity to connect with the author and get the inside scoop to transform your event strategy, so don’t miss out! ?#EventUpBook #BookLaunch #EventStrategy #MeetTheAuthor

???What does it take to lead iconic brands to success in a fiercely competitive market? In this week’s episode, we chat with Lisa Lee, former Director of Smirnoff Premix and Lone River at Diageo. She shares her journey from her first foray into sales to becoming a trailblazer in the beverage industry. Lisa reveals how her creativity, consumer-centric approach, and commitment to innovation have driven brand reinvention and long-term success. Plus, she dives into the strategies behind Smirnoff Ice’s cultural milestones and how inclusivity fuels marketing success. ? Don’t miss Lisa’s inspiring insights and actionable advice for marketers. ?? Listen to the full episode here Spotify: https://lnkd.in/gzyic-sq Apple Music: https://lnkd.in/guEHVbqB #EventUpPodcast #MarketingStrategy #BrandReinvention #EventIndustry

?? EventUp Fans in Action! We’re loving all the photos coming in of EventUp readers! Seeing our community dive into the book and share their favorite moments means the world to us. ?? Have you read EventUp yet? Join the movement and get your copy today:?https://hubs.ly/Q02VwNdD0 Don’t forget to share your own photo and tag us—we’d love to see you in action! ??? #EventUpBook #EventProfs #EventUpFans #AmazonBestseller #EventStrategy

New Episode Alert! ???? Listen to the behind the scenes of huge events such as the Barbie Press Tour with Wendy Kupsis Robino , Sr. VP of Marketing & Events at Warner Bros. Pictures. The mastermind behind global premieres, press junkets, influencer events, and more at WB, reveals the insider details of crafting unforgettable experiences! ??? ?She shares how her networking skills shaped her career and gives us a sneak peek into a trend that's transforming event marketing: co-creating content with influencers for a multi-platform impact. As Wendy says, "You just can’t have things living in one place or one moment; you have to have those digital extensions.” ?? Tune in now to hear invaluable insights and take your event strategy to the next level! ?? Spotify: https://lnkd.in/gV3tcHuv ?? Apple Music: https://lnkd.in/gh_EvmKj

We did it! ?? EventUp is now an Amazon Bestseller! We are beyond grateful to everyone who has supported, shared, and read EventUp. This book represents over 20 years of experience in the events industry, and seeing it become an Amazon Bestseller is truly a dream come true. Thank you for believing in this vision and for joining me on this journey to elevate event planning! Let’s keep creating unforgettable experiences together. ? #AmazonBestseller #EventUpBook #EventProfs #ThankYou #EventStrategy #EventPlanning

??? New Episode Alert! Behind the Scenes of Successful Campaigns with Jennifer Jasnoch, Senior Marketing Manager at Sony Electronics! Get all the invaluable insights into ? Brand Storytelling ? Building trust and Emotional Connections ? Importance of analyzing campaign results ? Staying authentic in your messages Plus: Advice for aspiring marketers: Embrace what makes your product unique and own your role with confidence! LISTEN NOW! Spotify: https://lnkd.in/gz6NMHBc Apple Music: https://lnkd.in/g_2GiVJ4

Praise for?EventUp?from Claire Hoffman of BizBash! ?? Amanda Ma?is celebrated for her thoughtful leadership in the events industry, and?Claire?agrees! Here’s what she had to say about?EventUp Looking for practical advice, real-world case studies, and innovative event ideas??EventUp?is packed with everything you need to create meaningful, memorable experiences. ?? Don’t miss out—grab your copy now:??https://hubs.ly/Q02VwNdD0 #EventUpBook #EventProfs #EventStrategy

David Adler, founder of?BizBash?and host of GatherGeeks, shares his insights on?EventUp?and how it excels at connecting with diverse, non-traditional audiences. EventUp?is the go-to guide for crafting community-building events that leave a lasting impact. Get your copy today and discover Amanda Ma's powerful approach to planning events with purpose! ?? Grab your copy:??https://hubs.ly/Q02VwNdD0 #EventUpBook #EventProfs #PurposeDrivenEvents

The countdown is ON! ??? We’re just a few days away from the official launch of EventUp! Whether you’re planning a VIP Micro-event for a targeted audience or a large-scale community event, this book has the strategies you need to succeed. October 23rd is the big day—are you ready? Can’t wait? Drop a comment below and tell us what you’re looking forward to learning from EventUp Book! #EventUpBook #CountdownToLaunch #EventProfs #EventPlanning

?? New Episode Drop! We’re excited to have Alexander Wang, Director of Brand Marketing at L’Oreal Group, share his insights on how even well-established brands thrive to stay relevant. Alex joins Amanda Ma, CEO & Founder of Innovate Marketing Group, to unlock how L'Oréal disrupts beauty marketing through inclusivity, authenticity, and passion. Listen NOW: Spotify: https://lnkd.in/gkvRUd9X Apple Podcasts: https://lnkd.in/g-px3mTp Tune in now on EventUp! #EventUpPodcast #BrandMarketing #Authenticity #Innovation #loreal #maybelline #garnier?