epocrates

?Achieving a 20% engagement rate with priority physicians —those with the target specialty for their brand— is no small feat! ????? ?? Publicis Health Media partnered with epocrates to launch a strategic, multi-touch digital messaging campaign for a leading respiratory brand, driving education, engagement, and adoption among healthcare professionals.??? ?? See how they leveraged epocrates to boost HCP engagement and brand loyalty.??? ?? To learn how epocrates can help drive growth for your brand, visit epocrates.com/advertise.? ?? #DigitalHealth #PharmaMarketing #HCPEngagement #CustomerSuccess?

Transform your pharma brand's digital marketing into a captivating and impactful multi-touch experience.? Think of your digital strategy as an orchestra, where each instrument plays its part in creating a unified sound. Utilize a diverse mix of channels, including: ? Owned media: Your brand website and social media channels offer valuable platforms to share content and foster two-way communication. ? Paid media: Strategic use of targeted advertising on relevant websites, digital tools, publications, and social media platforms can amplify your reach. ? Earned media: Cultivate relationships with key opinion leaders (KOLs) and journalists to generate organic brand mentions and build credibility. ?? Learn more in our guide “The Orchestra of Impact - Conducting Your Pharma Digital Marketing Mix in 2025” on how to craft a winning digital marketing mix:? https://bit.ly/479qHcH #PharmaMarketing #DigitalMarketing

???? Pharma marketers: The battle for HCP attention is fiercer than ever. Traditional marketing tactics can’t keep up. It’s time to rethink your strategy.? "Less is More: The Microlearning Revolution in Pharma Marketing," dives into how microlearning is changing the game. Learn how to cut through the clutter with short, powerful messages that resonate with healthcare professionals. ?? Get insights on: - Creating impactful, bite-sized content - Utilizing interactive data visuals - Personalizing content for different HCP specialties Download your guide https://bit.ly/3Xnlbik

Why do 1M+ clinicians use epocrates at work? Because they need accurate, concise clinical answers, stat—and they trust us to deliver. Advertise with us and start connecting with clinicians in the moment of care. Get started here. https://bit.ly/40zCkYZ

We had a series of productive workshops with the teams from IPG Mediabrands yesterday, capped by minigolf fun.? ? Thank you for being great partners?and we ?? seeing epocrates swag!?

Everyone knows someone using GLP-1 medications for weight loss—but according to epocrates experts, we’re far from reaching peak demand. Pharma marketers, check out our report on the growing GLP-1 market landscape for insights you can use now. https://bit.ly/4aMMadx

“When we conducted a marketing mix analysis, epocrates was a clear driver of growth for the brand.” — Christopher Olechna, Publicis Health Media.?? ?? This partnership brought out the best in digital pharma marketing! PHM’s innovative tactics on epocrates, including Monograph Messages and Message in Motion video content, led to industry-leading engagement rates. From boosting brand loyalty to driving adoption, this campaign delivered results.??? ?? Discover how PHM leveraged epocrates to achieve engagement metrics that exceeded expectations.??? To learn how epocrates can help drive growth for your brand, visit epocrates.com/advertise. ? #PharmaMarketing #DigitalEngagement #CustomerSuccess #HCPMarketing

Missed our live webinar on pharma marketing strategies? Watch it on demand. https://bit.ly/3Q9HyVl Our expert panel had a lively conversation about pharma marketing in 2025. Here’s what you’ll find inside: ? Findings from a recent survey of 100+ pharma marketers ? Strategies for engaging HCPs ? Key trends and challenges for 2025 pharma marketing ? Insights on emerging marketing trends

Pharma marketers, don’t be the last to know what’s going on. Follow epocrates on LinkedIn to keep up with industry insights, updates, and more. Want to learn more? Visit https://bit.ly/408exOg #PharmaMarketing #HCPMarketing #HealthcareMarketing

Missed our live webinar on pharma marketing strategies? Watch it on demand. https://bit.ly/3Q9HyVl Our expert panel had a lively conversation about pharma marketing in 2025. Here’s what you’ll find inside: ? Findings from a recent survey of 100+ pharma marketers ? Strategies for engaging HCPs ? Key trends and challenges for 2025 pharma marketing ? Insights on emerging marketing trends