Edelman Trust Institute的封面图片
Edelman Trust Institute

Edelman Trust Institute

智库

New York,NY 711 位关注者

Research institute and learning laboratory for trust

关于我们

The Edelman Trust Institute is a think tank that advances the study of trust in society. We produce the Edelman Trust Barometer and disseminate insights based on the data through partnerships and content.

网站
https://www.edelman.com/trust/edelman-trust-institute
所属行业
智库
规模
11-50 人
总部
New York,NY
领域
Trust、Research和Data

动态

  • The 2025 Edelman Trust Barometer launched today. Our 25 years of studying trust have laid the groundwork for this year's report, which finds that polarization and deepening fears have led to a crisis of grievance. Explore the findings: https://edl.mn/4g2QHJD

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    579,262 位关注者

    The 2025 Edelman Trust Barometer is out now. This 25th anniversary edition of our global trust study reveals a crisis of grievance—founded on the belief that government and business serve narrow interests, and wealthy people benefit from the system while regular people struggle. Personal fears and institutional failures have led people to lose optimism and approve of hostile activism to bring about change. The report doesn’t just reveal these challenges—it also provides a roadmap for business, government, media, and NGOs. To allay this crisis of grievance and engender optimism throughout society, institutions must work together to build trust. ?? Download the report today to explore the latest findings and insights: https://edl.mn/4g2QHJD

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  • Edelman Trust Institute转发了

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    4,482 位关注者

    Who better to explore how trust is built and broken in society today than Tonia Ries? She’s the Executive Director of the Edelman Trust Barometer at the Edelman Trust Institute. Episode 2 of the Trust Faster podcast, featuring Tonia, is out now. Listen in to hear more on who and how we’re trusting (and who and how we’re not) today, and why. ?? ???https://lnkd.in/gHAtW4zZ #TrustFaster #EdelmanTrustBarometer #NewPodcast #Leadership

  • Edelman Trust Institute转发了

    查看Justin Blake的档案

    Executive Director, Edelman Trust Institute and Global Chair, Executive Positioning at Edelman

    I had the chance to talk with David Simas, the Managing Director of Research and Impact at Emerson Collective, about takeaways from 2024 elections from his perspective as a political researcher and how to apply them to work in public relations, marketing, and brand-building. Among other topics, we discussed how to select the best messenger for your message and the increasing importance of deeply understanding your audience beyond its demographics. Thank you, David, for your thoughtful and useful insights. Listen to The TrustMakers episode here: https://edl.mn/3Zt2Cu5

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  • Have you heard The TrustMakers' post-U.S. presidential election episode with Dr. Marcus Collins? Listen to learn about the effect of online culture on the election's outcome: https://edl.mn/4hMODHX

    查看Dr. Marcus Collins的档案
    Dr. Marcus Collins Dr. Marcus Collins是领英影响力人物

    Professor | Best-Selling Author | Keynote Speaker | Culture Scholar | Chief Strategy Officer | Forbes Contributor | MG100

    “It’s the memetics of it all. The derivative works of memes create multiple doors for people to engage in the idea with a level of credence that media can’t buy. Super powerful stuff.” Thanks for having me, brooks miller and the folks at Edelman and Advertising Week ?? Episode link the comments ??

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  • Thank you, Trisch Smith, for highlighting findings from the 2024 Edelman Trust Barometer Special Report: Business and Racial Justice, which found that "my employer" is the only institution trusted to address racism in the U.S. Learn more about findings from the report here: https://edl.mn/4doTuvw

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    579,262 位关注者

    In an interview with Fortune, Trisch Smith, Global Chief Diversity, Equity, and Inclusion Officer, shared her perspective on the recent pushback against DEI efforts in the workplace, referencing key insights from the 2024 Edelman Trust Barometer Special Report on Business and Racial Justice. Trisch's Three Key Takeaways: ?? Support for DEI programs among employees has risen to 60%, marking a 9% increase since 2022. ?? The number of workers viewing DEI initiatives positively has doubled to 38% over the last 3-5 years. ?? Employees at companies with more DEI initiatives report a stronger sense of belonging that cuts across political lines. Read the full article here: https://edl.mn/3ZtUOJH

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  • Members of Edelman's Gen Z Lab, an advisory helping brands future-proof their business for the next generation of consumers, weighed in on what they found most interesting in the 2024 Edelman Trust Barometer: Innovation in Peril. Some of their main takeaways: ?? Using scientists as spokespeople helps make consumers feel safe. ?? To earn trust, brands should proactively partner with government when introducing innovations. ?? Companies will be quicker to embrace AI if their leaders understand more about the technology. Read more insights from our Gen Zers: https://edl.mn/40ZP8sg

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  • 查看Edelman Trust Institute的组织主页

    711 位关注者

    What should a brand do when it is under pressure to take a side on a political issue? According to the 2024 Edelman Trust Barometer Special Report: Brands and Politics, a majority of people say the brand must take a position. Dive into or revisit the full report for more insights on how brands can navigate politics and earn trust: https://edl.mn/4ePWrqU

  • In the final episode of The TrustMakers' U.S. election series, culture expert Dr. Marcus Collins and Edelman's brooks miller discuss why "vibes" determined the election's outcome. "We make decisions based off of what we feel, and we post-hoc rationalize them with the data available to us. Because we make most of our decisions in life as such, why would voting be any different?”?Marcus asks. Listen to the episode: https://edl.mn/4hMODHX

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