Edelman Trust Institute

The 2025 Edelman Trust Barometer launched today. Our 25 years of studying trust have laid the groundwork for this year's report, which finds that polarization and deepening fears have led to a crisis of grievance. Explore the findings: https://edl.mn/4g2QHJD

Have you subscribed to our newsletter, The Trust Report? You will get trust data and trust-building insights straight to your inbox. Sign up now to make sure you get our issue wrapping up trust in 2024: https://edl.mn/3P31Y1C

Who better to explore how trust is built and broken in society today than Tonia Ries? She’s the Executive Director of the Edelman Trust Barometer at the Edelman Trust Institute. Episode 2 of the Trust Faster podcast, featuring Tonia, is out now. Listen in to hear more on who and how we’re trusting (and who and how we’re not) today, and why. ?? ???https://lnkd.in/gHAtW4zZ #TrustFaster #EdelmanTrustBarometer #NewPodcast #Leadership

I had the chance to talk with David Simas, the Managing Director of Research and Impact at Emerson Collective, about takeaways from 2024 elections from his perspective as a political researcher and how to apply them to work in public relations, marketing, and brand-building. Among other topics, we discussed how to select the best messenger for your message and the increasing importance of deeply understanding your audience beyond its demographics. Thank you, David, for your thoughtful and useful insights. Listen to The TrustMakers episode here: https://edl.mn/3Zt2Cu5

Have you heard The TrustMakers' post-U.S. presidential election episode with Dr. Marcus Collins? Listen to learn about the effect of online culture on the election's outcome: https://edl.mn/4hMODHX

Thank you, Trisch Smith, for highlighting findings from the 2024 Edelman Trust Barometer Special Report: Business and Racial Justice, which found that "my employer" is the only institution trusted to address racism in the U.S. Learn more about findings from the report here: https://edl.mn/4doTuvw

Members of Edelman's Gen Z Lab, an advisory helping brands future-proof their business for the next generation of consumers, weighed in on what they found most interesting in the 2024 Edelman Trust Barometer: Innovation in Peril. Some of their main takeaways: ?? Using scientists as spokespeople helps make consumers feel safe. ?? To earn trust, brands should proactively partner with government when introducing innovations. ?? Companies will be quicker to embrace AI if their leaders understand more about the technology. Read more insights from our Gen Zers: https://edl.mn/40ZP8sg

What should a brand do when it is under pressure to take a side on a political issue? According to the 2024 Edelman Trust Barometer Special Report: Brands and Politics, a majority of people say the brand must take a position. Dive into or revisit the full report for more insights on how brands can navigate politics and earn trust: https://edl.mn/4ePWrqU

In the final episode of The TrustMakers' U.S. election series, culture expert Dr. Marcus Collins and Edelman's brooks miller discuss why "vibes" determined the election's outcome. "We make decisions based off of what we feel, and we post-hoc rationalize them with the data available to us. Because we make most of our decisions in life as such, why would voting be any different?”?Marcus asks. Listen to the episode: https://edl.mn/4hMODHX

Are you curious about knowing societies' trust in business? Or how brands can successfully engage with societal issues? Listen to our latest episode?as we explore these questions with David M. Bersoff, Ph.D., ?? Spotify: https://lnkd.in/gVJszk3S ?? Apple: https://lnkd.in/gdA5hisx ?? Website: www.businessandsociety.net Edelman Trust Institute.