DIRECTV Advertising

FAST viewers have their carts ready! Over 3 in 5 FAST fans plan to shop big on Black Friday & Cyber Monday. #FAST #advertising

DIRECTV subscribers love sports, and hometown fans always bring the heat. Last month, the Chiefs not only won the Super Bowl LVIII rematch against the 49ers, but Kansas City also dominated viewership with +55% higher audience share, 2X higher household ratings, and +40 minutes longer viewing than San Francisco. ? What matchups are you watching?

Yesterday was a great day to Go Addressable! Thank you to all who came out for a packed-house event, and special thanks to Cullen Deady, Sara Grimaldi, and Eric Haggstrom for sitting down with Matthew Van Houten for an in-depth chat about the concept of “premium” through the lenses of audiences and advertisers alike. #goaddressable #advertising

That's Matthew Van Houten DIRECTV Advertising on the prospects for addressable TV advertising in now and in 2025. Matt is the incoming chairman of #GoAddressable Video to follow on Beet.TV

DIRECTV reins in Yellowstone fans and nabs #1 in cable viewing! ?? For the season 5 part 2 premiere of Yellowstone, DIRECTV saw 100m minutes viewed and the most reach of any MVPD or VMVPD. ?? Yellowstone also lassoed the most fan interest, landing the #1 spot on the top search queries for DIRECTV STREAM from Nov. 9 – 11.?

Introducing MyFree DIRECTV—a nationwide, free streaming service featuring 70+ premium FAST channels and a rich AVOD library. This means advertisers can reach engaged audiences through premium content in innovative, impactful ways. Welcome to the future of free TV! Sign up for free: https://lnkd.in/g5SPcx-6

MyFree DIRECTV is here! With 1-in-4 American consumers viewing free curated video services daily, DIRECTV is working hand-in-hand with programmers to distribute a compelling lineup of popular FAST (free ad-supported streaming TV) channels on MyFree DIRECTV. https://lnkd.in/gPySfz4Q

During our Future of Media and Marketing #BISummit hosted by CROSSMEDIA USA in New York, we had the pleasure of hearing from Danone’s Kristen Santos on the evolution of digital strategies and consumer engagement. Alongside her moderator, DIRECTV Advertising’s Peter Moylan, Kristen shared insights into how brands can go beyond traditional digital approaches to foster deeper connections with consumers. The discussion highlighted innovative methods to maximize engagement, build loyalty, and ensure that marketing strategies stay ahead of rapidly shifting consumer behaviors. ?? We would love to see you at one of our upcoming events, click here to check out the schedule: https://bit.ly/3ZHAGSc #Marketing #Media #MarketingInnovation #MediaInnovation #FutureofMedia #FutureofMarketing #CrossMedia #NYCommunity #NewYork #Danone #DIRECTVAdvertising

On November 20, join Matthew Van Houten, Sara Grimaldi, Cullen Deady, and Eric Haggstrom at this year’s annual Go Addressable Summit as they discuss the enduring value of a leaned-in, big-screen viewing experience and how marketers can deliver deeper connections and achieve higher engagement. ? RSVP Today! https://lnkd.in/g7-jJgq3 #goaddressable #advertising #addressable

We’re scoring a double?as both the #1 choice for MLB Playoffs and World Series viewing! With over 6 BILLION minutes watched, our viewers were all-in for the biggest games of the year.???