Diageo EU

Consumer demand for no-low alcohol beverages is rising across Europe, driven by trends in moderation, wellness, and responsible drinking. ??? ?? Shifting preferences: More Europeans are choosing no-low alcohol options to balance lifestyle and health. ?? Investing in innovation: Diageo is committed to expanding its no-low alcohol portfolio to offer greater choice. ?? Driving sustainability & competitiveness: No-low alcohol products strengthen Europe’s manufacturing sector and promote sustainable consumption patterns. By supporting innovation in health-conscious choices, Diageo is fostering a more responsible and competitive drinks industry. ???? Learn more: https://lnkd.in/eV5xGSrE #SpiritofProgress #Innovation #ResponsibleDrinking FoodDrinkEurope Virginijus Sinkevi?ius Pascal Canfin

Water is at the heart of the beverage industry, and at Diageo, we are committed to reducing water use, promoting stewardship, and supporting global sustainability efforts. ???? This World Water Day, we reinforce our alignment with the EU Water Resilience Strategy, which prioritizes sustainable water management across industries. On March 3rd, we submitted our feedback to the European Commission’s public consultation. ?? Collaboration & Governance: Establish a multi-stakeholder EU platform for water resilience and leverage global initiatives for collective action. ?? Sustainable Agriculture: Incentivize regenerative farming, digital monitoring, and integrated water management for long-term sustainability. ?? Water Reuse & Recycling: Promote financial incentives, regulatory updates, and public-private partnerships to scale water reuse and wastewater upcycling. ?? Global Leadership: Strengthen EU’s role in global water governance, drive international cooperation, and support climate-resilient water strategies. By taking action today, we are working towards a more water-secure future for all. Read our statement here: https://lnkd.in/dtR5EF-m #SpiritofProgress #WaterStewardship #WorldWaterDay Andras Kulja MD Thomas Bajada Jessika Roswall

At Diageo EU, we believe clear, accessible information empowers consumers to make informed choices. ?? Our Consumer Information Platform (CIP), launched in April 2023, is part of our commitment to responsible drinking and transparency across Europe. ?? ?? QR code-based platform: Consumers can access nutritional data, recycling instructions, and health-related information in their local language. ?? Alignment with EU policy: Supporting a harmonized approach to digital labeling under the Food Information to Consumers (FIC) Regulation. ?? Dual approach: On-pack labeling remains a key part of our responsible marketing strategy alongside digital solutions. We support innovation that enhances consumer confidence while promoting fair competition in the Single Market. ?? Learn more about our commitment: https://lnkd.in/dhSKgSpf #DigitalLabelling #ConsumerInformation #ResponsibleDrinking FoodDrinkEurope spiritsEUROPE AIM - European Brands Association

This St. Patrick’s Day, we celebrate not only the rich tradition of Guinness but also its continued success as a driving force in Europe’s economy. ???? ?? 8 consecutive halves of double-digit growth ?? 17% organic net sales increase ?? #1 TBA brand in Ireland ?? Guinness 0.0 investments reflecting our commitment to responsible innovation From our heritage to our commitment to sustainability, Guinness continues to thrive as a symbol of resilience and progress. Here’s to raising a glass to growth, innovation, and the future. Sláinte! ?? #SpiritofProgress #Competitiveness #Guinness #stpatricksday Seán Kelly MEP Permanent Representation of Ireland to the EU Maria Walsh Cynthia Ní Mhurchú MEP Barry Cowen MEP

We have a long and proud record of promoting responsible drinking, including through our marketing, labels and our industry-leading platform, DRINKiQ.com. Together with International Alliance for Responsible Drinking (IARD), we are committed to changing the way people drink for the better, by engaging, educating and empowering consumers to make informed choices. Explore IARD's Global Standards to find out how the industry is working together to drive positive change. Drink responsibly. DRINKiQ.com

Great discussions in Strasbourg with the #AIMDelegation2025. At Diageo we're committed to working with MEPs to shape policies that benefits consumers and spirits producers while creating a low carbon future – one that respects the rich heritage of European spirits, fosters sustainable innovation and growth, and provides equal opportunities for all drinks producers to compete and innovate. Until next time!

Tax policies should empower responsible consumption, not limit it. ? Higher taxes on spirits make responsible drinking less accessible while driving up prices for consumers. ?? ? Fairer taxation encourages informed choices and affordable access to responsibly produced beverages ? Balanced policies support consumer well-being while boosting economic growth ? Leveling the playing field strengthens EU trade and innovation Consumers deserve fairness. It’s time to reform tax policies to benefit both the economy and responsible consumption. Learn more: https://lnkd.in/eCSYYKcN #AllDrinksAreEqual #CompetitiveEU #EUTrade

Change starts with conversations. ?? Yesterday, we were proud to sponsor the International Women's Day Talks at the European Parliament, hosted by The Parliament, where industry leaders, policymakers, and advocates explored the path toward a more inclusive future. ??? At Diageo, we believe in: ?? Amplifying women’s voices in policy and business discussions ?? Driving gender equality through workplace leadership and advocacy ?? Championing diversity and inclusion in decision-making spaces Thank you to all the speakers and attendees. Let’s keep pushing for progress! ?? #SpiritofProgress #IWD2025 #GenderEquality MEP Evin I. Maria Walsh Cynthia Ní Mhurchú MEP Maria Grapini

Spirits are more than just a product—they’re a key driver of Europe’s economy. Yet, unfair taxation creates barriers to innovation, investment, and growth. ???? Leveling the playing field will: ? Boost innovation and strengthen local supply chains ? Support fair competition and drive job creation ? Increase tax revenues, as seen in countries with balanced policies A fair tax structure benefits businesses, consumers, and the broader economy. Let’s work together for policies that unlock Europe’s full potential. ??Learn more: https://lnkd.in/eCSYYKcN #AllDrinksAreEqual #EUTrade Seán Kelly MEP spiritsEUROPE Permanent Representation of Ireland to the EU Adrian Vazquez Lazara

As the EU refines its competitiveness strategy, Diageo is proud to contribute to Europe’s industrial and economic strength. ?? Through innovation, talent development, and local partnerships, we’re driving growth and competitiveness while supporting local economies: ???? Job creation and economic contribution: we support 200 thousand jobs across Europe and work with local suppliers to bolster regional economies. ???? Innovation in production: Cutting-edge technologies enhance efficiency and ensure the beverage sector remains competitive globally. ?????? Fostering local talent: By investing in workforce development, Diageo ensures Europe has the skills needed to lead on a global stage. Together, we’re showcasing how businesses can fuel economic growth while supporting sustainability and inclusion. ???? Learn more about our commitment to Europe: https://lnkd.in/dhSKgSpf #SpiritofProgress #CompetitiveEU spiritsEUROPE FoodDrinkEurope Stéphane Séjourné Kerstin Jorna