The Demand XChange

?? Big news: We're evolving! This page is getting a new name, a fresh look, and a sharper focus. Why? Because marketing isn’t static, and neither are we. We’re creating a space for marketers who are driving innovation, building demand, and making impact—not just noise. Coming soon: ?????? ???????????? ?????????????? Formerly CustomerX Impact, The Demand XChange is more than a community. It’s where B2B leaders and practitioners come together to share real insights, exchange ideas, and spark growth. Stay tuned—and stick with us for the next chapter. ?? #TheDemandXChange

Wondering how you can ?? unite departments within your organization to create a customer-centric environment? Join us Wednesday, April 24, at 11 pm ET, for a LinkedIn Live with Alyse C., Director, Lifecycle Marketing at Responsive, on how to bring siloed teams together. ?? Topics include: ?? Why Lifecycle Marketing = Customer Marketing on steroids ?? The importance of aligning product, marketing, and success teams ?? How previous silos hindered onboarding and education efforts ?? Actionable steps to use in your organization

Last chance to save your ?? seat! We're going ?? live in two days (Wednesday, April 24) at 11am ET for a chat with Alyse Chiariello about how uniting siloed teams that interact with prospects and customers across the customer journey can enhance the user experience and positively impact customer retention. ?? Highlights include: ?? How Lifecycle Marketing is like Customer Marketing on steroids ?? Valuable insights into the importance of aligning product, marketing, and success teams ?? Understanding how previous silos hindered onboarding and education efforts ?? Uncovering actionable steps to overcome these challenges in your own organization Register ?? https://bit.ly/49jm7bd #CustomerMarketing #LifecycleMarketing #CustomerAdvocacy #CustomerRetention #CustomerObsessed

Customer Marketing and Analyst Relations both know the ??? power of customer voice. While marketers understand its potential as one of the most influential resources for guiding buyers on a purchase decision, it helps AR recommend the right companies and products for specific use cases. ?? Watch this ?? snippet with Robin Schaffer, Principal AR Consultant at Schaffer AR, to learn more, then dive into the full interview on our Community page: https://bit.ly/49jyhRH #CustomerVoice #CustomerMarketing #CustomerMarketingAndAdvocacy #AnalystRelations #CustomerObsessed

#WIIFM—What's in it for me? ?? Such an important topic that Christina Garnett, Award-Winning Customer-Centric Leader, brings up in this snippet. ?? You may want customers to do things, answer questions, or whatnot, but what would motivate customers to do those things? ?? You need to ask yourself what's in it for them so you can start framing your requests and talking to them the right way. ?? Listen to more great tips from Christina and all of the inspiring guest speakers on our Community page: https://bit.ly/3VFxQhl #CustomerMarketing #CustomerAdvocacy #CustomerObsessed #CustomerCentricity

??? Lifecycle Marketing is the New Customer Marketing on Steroids Join us next Wednesday, April 24 at 12 pm ET for a chat with Alyse C., Director of Lifecycle Marketing at Responsive about fostering a customer-centric environment by bringing departments together. ?? Alyse will share ?? actionable tips to get your teams movin' and groovin' in the right direction, and will be joined by Dana Alvarenga, VP of Customer Experience at SlapFive: Customer Marketing. Save your ?? seat: https://bit.ly/49jm7bd #CustomerMarketing #CustomerLifecycle #LifecycleMarketing #CustomerCentricity #CustomerExperience

?? Customer Marketing can help shape the 'why stay', 'why evolve', and 'why expand' conversations that Customer Success teams have (or need to have) with users. Dive into the full interview with Kristina Jaramillo, President of Personal ABM, as she explains why ABM and customer marketing should go ?? hand-in-hand. Kristina shares real customer stories, and ?? explores how customer marketing and customer success teams can protect at-risk accounts, keep VPs and the C-suite engaged, increase margin growth, and drive expansion using ABM. ?? ?? Check it out: https://bit.ly/49jyhRH #CustomerMarketing #CustomerAdvocacy #CustomerMarketingAndAdvocacy #CustomerObsessed #AccountBasedMarketing #ABM

Do your ?? case studies dive into the details of HOW your customer was successful? When buyers are ready, they'll be ?? looking for details into what it will take to have that same type of success, says buyer whisperer, GORDANA STOK. Case studies that squeeze the story into a short narrative aren't enough. Watch the ??? full interview with Gordana to learn what it takes to engage self-serve buyers today: https://bit.ly/3VFxQhl #CustomerMarketing #CustomerAdvocacy #CustomerMarketingAndAdvocacy #CaseStudies #SelfServe #BuyingJourney

?? How is lifecycle marketing like customer marketing on steroids? Find out in this ??? LinkedIn Live event with Alyse C., Director of Lifecycle Marketing at Responsive on Wednesday, April 24 at 11 am ET. Alyse will be sharing ?? insights into the importance of aligning product, marketing, and success teams, why they should be united, and how to do it. ?? Save your spot: https://bit.ly/49jm7bd #CustomerMarketing #CustomerLifecycle #CustomerMarketingAndAdvocacy #CustomerExperience

??? Are you taking your customers where they want to go? Analyst Relations and Customer Marketing are both ?? looking for customer references for products—not only to help promote and understand a product, but also to grow and influence the product. So, ?? finding those customers who can reinforce your vision and align with where your product is going are great references for both departments. ?? Learn more from Robin Schaffer, Principal AR Consultant at Schaffer AR, in this CustomerX ExpertXchange session: https://bit.ly/49jyhRH #CustomerMarketing #CustomerAdvocacy #CustomerMarketingAndAdvocacy #AnalystRelations