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How can you measure the success of your licensed graphics?

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If you are a graphic designer, you might have created or used licensed graphics for your projects. Licensed graphics are images, icons, fonts, or other elements that you have permission to use from the original owner or a third-party provider. But how do you know if your licensed graphics are effective and worth the investment? In this article, we will explore some ways to measure the success of your licensed graphics and how to improve them.

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1 Define your goals

Before you can measure the success of your licensed graphics, you need to define what you want to achieve with them. Do you want to increase brand awareness, attract more customers, improve user experience, or communicate a message? Depending on your goals, you will need different metrics and tools to track and analyze your licensed graphics.

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2 Choose relevant metrics

Once you have your goals, you need to choose the metrics that will help you evaluate your licensed graphics. Metrics are quantitative or qualitative indicators that provide insight into how well your graphics are performing. For instance, impressions measure how many times your graphics are seen by your audience, while engagement captures how many interactions your graphics generate, such as clicks, likes, shares, or comments. Conversion assesses how many actions your graphics inspire, such as sign-ups, purchases, or downloads. Lastly, satisfaction gauges how pleased your audience is with your graphics, based on feedback, ratings, or reviews.

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3 Use appropriate tools

To collect and analyze your metrics, you need to use the appropriate tools for your licensed graphics. Google Analytics is a web analytics service that tracks and reports website traffic and behavior, while Canva is a graphic design platform for creating and editing licensed graphics. Social media platforms such as Facebook, Instagram, Twitter, or Pinterest can be used to share and monitor your licensed graphics, and SurveyMonkey is an online survey tool for collecting and analyzing feedback from your audience. Utilizing these tools can help you measure and optimize your graphics.

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4 Compare and benchmark

To understand how successful your licensed graphics are, you need to compare and benchmark them against your own standards or industry standards. Comparing and benchmarking are methods of evaluating your graphics by relating them to other data points. For instance, you can set targets and measure progress to determine how close you are to reaching your goals with your licensed graphics. You can also test variations and choose the best one, as well as study competitors and learn from them to see how your licensed graphics compare and what can be improved. Ultimately, comparing and benchmarking can help you gain valuable insights into the performance of your licensed graphics.

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5 Optimize and improve

The final step to measure the success of your licensed graphics is to optimize and improve them based on your findings. Enhancing your graphics can be done by making changes or adjustments, such as updating and refreshing them to keep them relevant and appealing, adding and removing elements to make them more clear and concise, and experimenting and innovating with new ideas or techniques to make them more unique and creative.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you measure the success of your licensed graphics?

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3

4

5

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1 Define your goals

2 Choose relevant metrics

3 Use appropriate tools

4 Compare and benchmark

5 Optimize and improve

6 Here’s what else to consider

Graphics

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How can you measure the success of your licensed graphics?

1

2

3

4

5

6

1 Define your goals

2 Choose relevant metrics

3 Use appropriate tools

4 Compare and benchmark

5 Optimize and improve

6 Here’s what else to consider

Graphics

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