Craft Liquids

There’s a common assumption that I’m not in favor of DTC for THC beverages just because it’s not our main focus Lolli Soda. Truth is, the most frequent DMs I get are from people pitching e-commerce solutions, usually based on their success with hemp brands. If I were doing what everyone else was there would be no reason for the company to exist. We are focused on content, and you will see paid ads, but it's a channel that long term is not a big priority for me. I’m all for consumer access. Destigmatizing the plant and making it easier for people to buy THC beverages is core to my mission. And yes, e-commerce is a great channel for that. But Lolli is made for people on the move. It’s best sold cold, in places where people buy drinks on impulse, just like any other fun, refreshing soda that I started my career selling. What about subscriptions? They work for supplements, coffee, and water, things people consume habitually. But a soda that gets you high? I’m not convinced it’s a fit. I’ll dive deeper in my next newsletter, but to be clear: I support any legal access point where adults can buy inebriating beverages. Oh and we did kickstart our IG, Tik Tok and X accounts. Stay tuned for some unique collaborations and series. Here's an unauthorized picture of Houston music and cannabis legend Devin the Dude with Lolli Soda

poppi started in co-founder Allison Ellsworth’s kitchen out of personal desire for a better-for-you soda. From a local farmers market in Dallas to discovery on Shark Tank by?Rohan Oza to funding by?CAVU Consumer Partners to retailers everywhere –?poppi’s mission is to redefine how consumers think about soda. In just five years, poppi sparked a movement, created?a leading brand, and grew a loyal community (that’s you!). ? Today, we announce an exciting opportunity with?PepsiCo, an incredible company with iconic brands. They are committed to honoring what makes poppi so special while supporting our next phase of growth & innovation. With PepsiCo, we’ll further our reach, our mission and our availability. We’re so grateful for PepsiCo and can’t wait to see what this next chapter brings! ?????? The transaction is subject to customary closing conditions, including regulatory approval.

ISO: Beer Stories I'm working on a new book project that documents the history of the American craft beer industry and I'm looking for contributors. Do you have any interesting stories or secrets to share? Contact me at [email protected]

We're excited to announce that AleSmith Brewing Company is an Official Craft Beer Partner of San Diego FC! Also a Founding Partner of Snapdragon Stadium, we are excited to be woven into the fabric of our community and be part of the inaugural season for the Club. Whether you're cheering from the stands, picking up a six-pack at local retailers, or catching the match in our Tasting Room, AleSmith is here for every moment. Cheers to a great 2025 season! ??

What does it take to open a brewery in 2025? A strong sense of purpose and damn good beer. Listen in as Full Frame Beer gets ready to open in Denver, Colorado.