Happy Women’s History Month from Continuum Sports! ??♀? Women’s sports continue to make history, scoring record viewership in the WNBA regular season and Women’s March Madness in 2024. Check out some headlines from the past year. From Forbes: Women’s Sports Growth Is A Win For Investors, Brands And The Planet From ADWEEK: A Big 2024 in Women's Sports Has Brand and Media Investors Buying In for 2025 From Sports Business Journal: It’s Bad Business to Not Be in the Business of Women’s Sports If you’re interested in helping your brand or your client access women’s sports inventory efficiently and transparently, reach out to Continuum Sports today! We help plan national, regional, and local campaigns across cable, broadcast, CTV, and digital. https://lnkd.in/g6f5bUeH #womenssports #tv #streaming #advertising
Continuum Sports
广告服务
New York，NY 137 位关注者
Helping agencies and advertisers reach TV/OTT sports impressions. All Sports. Any Network. One Buy.
关于我们
A video platform designed for agencies and advertisers that reaches sports audiences right where they watch. With a data-driven approach, Continuum Sports empowers cross-screen advertising solutions to help brands expand their reach and influence consumer action one screen at a time.
- 网站
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https://continuumsports.tv
Continuum Sports的外部链接
- 所属行业
- 广告服务
- 规模
- 2-10 人
- 总部
- New York，NY
- 创立
- 2022
- 领域
- Sports Advertising、TV Advertising、OTT Advertising、CTV Advertising、Streaming Sports、Streaming Advertising、Cable Advertising和Broadcast Advertising
动态
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Check out some of our employees whose schools are in March Madness this year! May the best team win????? #MarchMadness #Advertising #TV #Streaming #Broadcast #Cable
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The surge in women's sports viewership has created massive media opportunities for advertisers. Continuum Sports has over 80 million impressions available across live Women's Sports programming on every major network and platform. Reach out to us today!
Disney and ESPN are reporting a 200% YoY rise in total Women’s March Madness ad sales, with 95% of the tournament's inventory sold. Ads set to run alongside the 2025 championship game sold out completely more than three months ago, with brand interest surging as women's college basketball viewership continues to skyrocket. “We actually had to strategically fight to not sell out sooner, especially based on what we saw during the past two years,“ Jacqueline Dobies, Disney Advertising’s vice president of revenue and yield management, told AdWeek. “A lot of years ago, the question was: ‘How do we convince brands to buy women’s sports?’ That’s not the conversation anymore. It’s: ‘How do we make space for everybody?’” With returning brands upping their budgets by 81%, 45 new brands joining the tournament's run, and some championship spots topping $1 million, Disney Advertising now puts Women's March Madness ad rates on par with the NBA Finals and College Football National Championship.
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We are excited to announce our platform achieved a 30% increase in impression delivery in 2024! ???? Despite shifting viewership trends as the TV industry grows more fragmented and harder to access, we are doubling down on our investment to make TV buying easy—whether it’s broadcast, cable, or digital. Read more about what’s behind the growth here: https://lnkd.in/dhytp8AB
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Continuum Sports has access to all of the biggest events you don't want to miss in Q2! ????????? We offer: ACCESS: All Sports. All Events. All Networks. FLEXIBILITY: No Minimum Investment Threshold SCALE & TARGETING: All 210 DMA's, Data-Driven Linear, Custom Audiences Contact us today: https://lnkd.in/eDtvUE6V #livesports #tv #broadcast #cable #digital #nhl #nba #wnba
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The 2025 WNBA season tips off in May. Coming off a season of record-setting viewership thanks to a star-studded rookie class, now is the time to ensure your brand has front row access to all of the action! ???? The stats: - The entire 2024 season averaged 1.2 million viewers, the most-watched full season on ESPN platforms ever (ESPN) - ESPN was home to the most-watched game of the 2024 regular season — Indiana Fever at Chicago Sky on June 23 — averaging 2.3 million viewers. (ESPN) - CBS Sports delivered its most-watched regular season ever with an average of 1.10 million viewers, up 86% from last year (WNBA) Contact us today: https://lnkd.in/eDtvUE6V
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Capture the Live TV viewer with Continuum! - ?? Live Awards: The Grammy’s had 16.9 million viewers in 2024, up 34% from 2023 (Forbes) - ?? Live Sports: The 2025 AFC Championship was the most-watched AFC Championship Game on record, averaging 57.7 million viewers. (NYT) - ?? Live Game Shows: Season 42 of Wheel of Fortune averaged 7.99 million total viewers (Deadline) - ?? Live News: The audience on Election Night 2024 from 18 cable and broadcast networks averaged 42.3 million viewers in prime time (Nielsen)
Reach a Large, Engaged Audience with LIVE Events
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Miss out on March Madness? ?? Don't worry, Continuum Sports has access to more impressions across more sporting events across more networks than any other ad platform. We've got you covered for all of the biggest events of the summer, including NBA Playoffs, NHL Playoffs, and PGA.
Playoff Access: No Minimum Investment Threshold
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Continuum Sports can help secure placement for your brand during Women’s and Men’s March Madness 2025! Don’t miss out on showcasing your brand on college baskeball’s most elite stage. Check out the stats from last year: - During the 2024 Men’s March Madness Tournament, the average TV viewership in the United States was 9.86 million viewers (Statista) - For the first time, the women's title game drew more viewers than the men's, averaging 18.7 million viewers on ABC and ESPN in 2024 (NCAA)
Don’t miss out on the Madness! ????
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Don’t miss out on the Madness! ???? Continuum Sports can help secure placement for your brand during Women’s and Men’s March Madness 2025! Don’t miss out on showcasing your brand on college basketball’s most elite stage. Check out the stats from last year: - During the 2024 Men’s March Madness Tournament, the average TV viewership in the United States was 9.86 million viewers (Statista) - For the first time, the women's title game drew more viewers than the men's, averaging 18.7 million viewers on ABC and ESPN in 2024 (NCAA) - The women’s title game in 2025 peaked at 24 million viewers (NCAA) Learn more: https://lnkd.in/gU_4KQfa