CGT - Consumer Goods Technology

Solving food waste may be the most important collaboration opportunity for CPGs, retailers, and consumers. Inaccurate pricing, forecasting, and inventory planning are key contributors, but AI’s potential to help is massive. Deborah Weinswig 韋葆蘭 of Coresight Research broke down challenges/opportunities/the future: Challenges ??92% of U.S. retailers report out-of-stocks as a challenge, in part due to labor.? ? Fresh categories account for 42% of sales — but 82% of waste in food retail. ? 20% of kids under 5 in the U.S. don’t have enough nutrition. Opportunities? ? Sensors in stores can detect methane to help predict when food is about to turn.? ? 25% of grocers plan to invest in AI-driven forecasting to manage food waste over the next two years. In Action ? Cub Foods' AI order recommendation pilot grew store employee efficiency 8.8%.? ? Unilever’s use of AI-powered competitor data tracking and pricing automation improved accuracy to 98%. Future “If we can figure out how to mitigate food waste, we can literally feed the world with what we’re growing right now.” #groceryshop2024 #cpgindustry #artificialintelligence #foodwaste Groceryshop

Chosen Foods is reducing its food waste, bringing it close to zero, and creating a more agile, data-driven supply chain. For this effort, Chosen Foods partnered with CRISP in 2021 and recently became an early adopter of the United Natural Foods Insights (UNFI) platform launched with Crisp last year. The rapidly growing non-GMO company was looking for a better way to use data while maintaining lean operations. Get more details ?? https://ow.ly/zS4T50TI0P4 #cpgindustry #consumergoods #casestudy #supplychain #chosenfoods #foodwaste

CPG supply chain professionals are increasingly taking notice of where they should fit within the blistering growth of retail media. Media spend is a supply chain issue, stressed Nitin M., VP of supply chain excellence at wine company GALLO, and brands should be thinking about how to best leverage and guide it to optimize inventory levels. Learn more ?? https://ow.ly/85r250THQI6 #cpgindustry #consumergoods #gallo #retailmedia #groceryshop

Retail media is rapidly evolving as CPG leaders like Mondelēz, PepsiCo, and General Mills explore innovative formats to engage consumers and harness valuable shopper data. With the U.S. retail media market projected to reach $55 billion this year, brands are strategically positioning themselves to capitalize on this significant growth opportunity.

Retail media continues its rapid ascent as both CPGs and retailers look to reach consumers in new ways and capitalize on valuable shopper behavior data. Mondelēz International, PepsiCo, and General Mills are at the forefront, testing new retail media formats that go beyond traditional advertising. From tapping audiences through third-party rewards programs to incorporating gamification, these brands are driving brand growth and consumer engagement via interactive, media-focused experiences. Learn more ?? https://ow.ly/sNAB50THbJ5 #cpgindustry #consumergoods #retailmedia Instacart Fetch Albertsons Media Collective

Media spend is a supply chain issue, Nitin Murali stressed at #groceryshop2024. "How can we leverage it and actually guide spend in the right direction?" Great to learn more about the work he's doing to evolve GALLO's supply chain organization: https://lnkd.in/epkEG3RS Groceryshop #supplychain #retailmedia

The Consumer Goods Sales & Marketing Summit concluded in late September, bringing together top consumer goods experts and leaders to explore the theme "Raising New Cultures of Measurement." Held in Princeton, NJ, from September 23-25, the Summit spanned three days of insights and best practices focused on evolving metrics, aligning business objectives, and leveraging technology to drive key performance indicators. We’re excited to share key highlights from the sessions below, along with links to our expanded coverage. ?? https://lnkd.in/eGPhavqt Get insights from companies such as: ?? PepsiCo ?? Kenvue ?? The Estée Lauder Companies Inc. ?? Reckitt ?? The Coca-Cola Company ?? Campbell's ?? Colgate-Palmolive And many more! A big thank you to our sponsors! Infosys Equinox GoSpotCheck by FORM SAP Publicis Sapient Sigmoid Datasembly Decision Point Analytics Emarsys Repsly Zensark Buynomics Infilect NielsenIQ Brooksource CommerceIQ Salesforce Softek @microsoft Harmonya Highlight Qvest.US XTEL #CGSM2024 #Marketing #Sales #CPG #ConsumerGoods #ArtificialIntelligence #GenAI

Promotions drove $1 trillion in sales in 2023, according to a?report from RELEX Solutions and Incisiv, and retailers who want to keep attracting price-sensitive shoppers should optimize their strategies by updating their technology stack. See more findings ? https://lnkd.in/eKUBmFcw #consumergoods #retail #pricing #promotions #research

Centric Brands is automating its supply chain operations with?AI-powered?sourcing and compliance capabilities. ? The company is a global lifestyle brand collective that owns and licenses the Zac Posen, Hudson, Robert Graham, Avirex, Fiorelli, and Taste Beauty brands, and also designs, sources, markets, and sells products for brands such as Calvin Klein, Tommy Hilfiger, Nautica, Spyder, and?Under Armour. It is working with technology company Inspectorio on quality risk management, lab testing, and responsible sourcing. Get more details ? https://lnkd.in/ehjxp5u4 #cpgindustry #centricbrands #riskmanagement #sourcing #artificialintelligence

Sales and marketing teams are undergoing significant transformations to adapt to evolving consumer preferences. Dynamic organizations are re-evaluating their technology investments to transition from reacting to change to predicting it. Technology experts from Microsoft, Publicis Sapient, and Sigmoid share that understanding how to leverage consumer data effectively, and how to accurately measure success, will be crucial for maximizing these strategies. ?? Asif Khan, director of data science at Sigmoid ?? Doug Adams, general manager of business applications at Microsoft ?? Nirmal Kumar Dubey, associate managing director of Publicis Sapient Read their insights ?? https://ow.ly/ARYC50TFRJB #CGSM2024 #marketing #ROI #artificialintelligence #consumergoods