#Cognizin, is focused on delivering science-backed solutions that support brain energy and function, helping consumers combat these modern challenges. Thank you for your thoughts, Joshua Schall, MBA! We’re excited to see how these conversations can continue pushing the category forward toward broader, more inclusive growth. #Cognizin #BrainHealth #Innovation #Supplements #CognitiveWellness #CPG #CPGInnovation #FoodandBeverage #BeverageInnovation
Functional CPG Strategist | Your CEO's Favorite Content Creator | Backwards Hat Wearing Rust Belt Native | Commerce Nerd | Entrepreneurial Ideation to Commercialization Expert | Early-Stage Investor | Futurist |
Why could a term initially used 171 years ago in one of the most compelling non-fiction books in American literature (and Gen Z/Gen Alpha communities on TikTok digitally remixing "brain rot" into mainstream prominence) prove extremely important in further expanding and evolving the cognitive health category? ?? brain rot = a term used to describe the phenomenon involving a constant consumption of short, fast-paced content that can overwhelm the brain, leading to decreased attention spans, mental exhaustion, and a reduced ability to engage with deeper, more meaningful activities. So then, as weird as it might sound to say out loud…I believe that brain rot could have the power to democratize the cognitive health category.?And that’s because “brain rot” doesn’t age discriminate, or for that matter…discriminate based on ethnicity, gender, or any other characteristic. In fact, very rarely is anyone completely protected today against experiencing mental fatigue from social media information overload. Now in stating that…purchasing behavior doesn’t necessarily change materially just because a societal problem has been catapulted into the minds of more consumers. So, my latest first principles content will explore what it will take for the cognitive health category to unlock its next phase of massive commercial success! P.S. - I provide an anecdote surrounding my recent personal journey to minimize “brain rot,” which might be super helpful to others facing a similar challenge. #fmcg #cpg #trends #markets #strategy #supplements #sportsnutrition #productdevelopment #cognitivehealth #innovation https://lnkd.in/gntTx7V8