ClickZ Eyewear

#Eyewear is going digital?? ?? Virtual try-ons just got an upgrade. VerveAR ’s new 3D, AR, and virtual try-on for Shopify is changing the game for eyewear eCommerce. Say goodbye to hesitation—customers can now see how frames look before clicking “buy.” ?? Oakley x Cinelli Bicycles are redefining biker eyewear. This collab proves that performance, fashion, and brand storytelling can drive serious consumer demand. ?? Ray-Ban’s next big move? A$AP Rocky joins as creative director, signaling a major cultural play at #VisionExpoEast 2025. ?? Get the full breakdown here: https://lnkd.in/ekK_dui5 #Ecommerce #AR #VirtualTryOn #FashionTech

?? Catch all the top insights from this week's newsletter in our quick video recap! Beyond that, the edition dives into: ?? AI-powered eyewear innovation: Meta’s smart glasses and GlassesUSA.com’s AI-driven styling tech. ?? Open-source Marketing Mix Modeling – A game-changer for ad budget optimization, now gaining traction. ?? What brands really expect from creator partnerships – As #influencermarketing matures, long-term value is the new priority. ?? Get the full insights here → https://lnkd.in/evEnuGsd #EyewearMarketing #AIinRetail #CreatorEconomy #Omnichannel #SmartGlasses

Luxury, tech, and personalization—eyewear marketing is evolving fast. ?? Stuart Weitzman steps into the eyewear game, teaming up with Safilo Group and Issa Rae for a high-fashion launch. ?? Vision Expo East 2025 is set to spotlight AI-driven diagnostics, smart eyewear, and eCommerce strategies. ?? 3D printing is rewriting the eyewear playbook, with custom, eco-friendly designs pushing the boundaries of performance and sustainability. Meanwhile, brands are doubling down on celebrity partnerships, with Alexandre Sarr bringing luxury-sports crossover appeal to Versace—a playbook digital marketers should be watching closely. Get the full insights here ?? https://lnkd.in/e-scDmaZ #EyewearTrends #LuxuryMarketing #DigitalCommerce

This Week in Eyewear: Smart Tech Meets High Fashion ? ??? Meta is teaming up with Oakley to develop smart glasses for athletes, blending performance with cutting-edge wearable tech. Meanwhile, REVO and Lexus are redefining luxury eyewear with NASA-based lenses and race-inspired design. ?? AR-powered shopping is changing the eyewear game—from virtual try-ons to personalized recommendations, brands are making digital experiences more seamless than ever. ?? And in retail moves: Kendra Scott is expanding into eyewear, while DSQUARED2 and Safilo extend their partnership, signaling a big year for brand collaborations in the space. Get all the latest insights in this week’s newsletter ?? https://lnkd.in/eC2y5N4m #EyewearTrends #SmartGlasses #LuxuryEyewear #DigitalCommerce

?? This Week in Eyewear Marketing: ?? Aviators are back! 2025’s biggest eyewear trend blends nostalgia with digital commerce strategies. ?? Smart glasses are evolving, with ??????????????????-?????????? wearables gaining traction for mainstream adoption. ?? Jewelry meets eyewear—GENTLE MONSTER’s latest collection is redefining accessories in digital retail. Plus, brands are leveraging retro revivals and sustainability—from Ombraz’s hinge-free frames to Smith’s 1987 Ultralite comeback. https://lnkd.in/e2bzGTaY #EyewearTrends #RetailInnovation #DigitalCommerce

?? the latest #ClickZEyewear newsletter What grabbed 800+ marketers' attention this week? ?? Partner Spotlight: Lydia Ko x Maui Jim Sunglasses | Elevating digital presence with fashion-forward eyewear innovation. Discover more on how this partnership merges style with medical compliance. ?? Top Stories: 1?? Smart Glasses in 2025 ?? The rise of lifestyle-first wearables that balance style and compliance, transforming digital commerce with bold designs, minimalist options, and sustainable materials. 2?? Lexus & Revo Sunglasses Inc. Line ??? New collaboration brings automotive design intricacies and #NASA-based lens technology to eyewear fashion, leveraging digital platforms for optimal market penetration. ?? Read the full newsletter https://lnkd.in/ePwkpqig #DigitalMarketing #EyewearInnovation #SmartGlasses

Dinner in the snow? hmm?? But for a product launch? Absolutely yes!?? Eva Phelan highlights Moncler x EssilorLuxottica’s FW24 Eyewear launch in Crans Montana, where an ice-table lunch literally put guests in the snow. The setting aligned well with the brand’s ski-inspired identity. This is a brilliant example of using surroundings as part of the storytelling. Beyond the product, the setting becomes part of the memory, making it unforgettable. For marketers, the lesson is: consider how the environment can enhance the narrative and deepen the connection with your brand. What’s the most creative setting you’ve seen for a product launch? #BrandExperience #ProductLaunch

?? Insights from our latest newsletter ?? Key Highlights: ? Under Armour x Safilo: A renewed partnership through 2031 focuses on innovation and eCommerce, positioning Safilo for global growth after Q3 net sales hit €225.4M. ? NYC Frame Affair: A must-attend event for digital marketers and luxury eyewear brands, showcasing new collections, immersive experiences, and collaborations with independent creators. ? Revo’s Global Expansion: Partnering with Launchpad Vision, Revo blends fashion with medical compliance, setting a new benchmark for eyewear tech. ?? Bonus Insights: ? TikTok Ban Disruption: How brands are diversifying with UGC, influencer strategies, and cross-platform innovations. ? Google Ads Mastery: Avoid 6 key pitfalls and unlock six-figure eCommerce growth. Catch the full insights in the newsletter: https://lnkd.in/eB9Phg-V #EyewearInnovation #DigitalMarketing #LuxuryEyewear

?? Redefining Vision: Luxury Eyewear Meets Innovation This week on ClickZ Eyewear: ? Luxury Meets Eyewear: GENTLE MONSTER's latest collection combines bold jewelry designs with retro-inspired eyewear, setting trends and redefining accessorization in the fashion world. ???? Danish Elegance: Prodesigns' 2025 collection blends Danish craftsmanship with modern innovation, offering versatile, high-quality optical solutions to meet global demand. ?? Chic Durability: CVO Eyewear expands its Classic and Tech lines with stylish, durable frames featuring stone accents and titanium elements, reinforcing its global reputation for value-priced elegance. ?? Leadership in Action: Marco D'Acunzo takes the helm as Marcolin North America's CEO, driving luxury market growth with new brands like Christian Louboutin and Abercrombie & Fitch, building on Marcolin’s strong profit margins. ?? From bold designs to strategic leadership, this week’s ClickZ Eyewear spotlights the innovations shaping the global eyewear industry. #EyewearTrends #LuxuryEyewear #FashionInnovation #DanishDesign #ClickZEyewear

What’s catching eyes in the world of eyewear this week? ?? European expansion: Bollé Brands teams up with SEAPORT ODLM to strengthen its footprint in key European markets. This partnership leverages local expertise to enhance distribution and services, highlighting Bollé's dedication to optical, sports, and lifestyle sectors. ?? The Vision Council's latest report reveals key consumer preferences, with square frames taking center stage. Aligning inventory with these insights could be a game-changer for suppliers. ?? Championing optometry innovation: Art Optical and Contamac Ltd's Specialty Contact Lens Travel Grants support early-career optometrists advancing specialty lens practices, proving that innovation isn't limited to frames alone. ?? Explore the full insights here: https://lnkd.in/ekw6-sag #LuxuryEyewear #EyewearTrends #ClickZ