The Swim Brief

?? The Swim Brief | 2025-01-30 What grabbed 372+ marketers' attention this week? ?? Partner Spotlight: 2025-01-30 | Fospha's latest research on the halo effect of DTC ads on Amazon revenue. ?? Download now for free! ?? Top Stories: 1?? Transform Your Summer Wardrobe with Kylie Jenner's Vibrant Swimwear Inspiration ?? Explore how Kylie's bold designs can inspire impactful marketing. 2?? Eco-Friendly Aro Swimwear Unveils Luxe Collaboration with Madelyn Cline ?? Check out this sustainable swimwear line, positioning Aro Swimwear as an industry leader. 3?? Discover Elegance with Form and Fold's Versatile Square Swimsuit! ?? Ideal for D cup sizes, prioritizing comfort and ethical production. ?? Join the club? 372+ marketers already have. Subscribe now. #ECommerce #SwimwearTrends #MarketingStrategies #Sustainability #DigitalMarketing

This week's The Swim Brief!?? ?? Why you might be underspending on upper-funnel campaigns and offers strategies to optimize your marketing efforts. ??Pamela Anderson’s new swimwear collection blends 90s nostalgia and modern design, a strategic launch tied to her memoir Love Pamela and Netflix documentary. It’s a masterclass in brand reinvention, showing how to align personal narrative with bold, timeless fashion. ?? Casablanca Beach Club 2025: Dreamy vintage designs meet modern luxury in a campaign perfect for travel-ready looks. ?? Frankies Bikinis Travel Diaries: Multifunctional swimwear and cozy apparel for winter getaways. ?? BLACKPINK’s Lisa Rocks Louis Vuitton: A $1,400 bikini and The White Lotus debutant blends celebrity influence with high-fashion exclusivity. ?? Read more here: [https://lnkd.in/dg46YFcn] #Swimwear #FashionMarketing #BrandReinvention

??? ClickZ Swimwear dives into the trends shaping luxury swimwear marketing. Highlights from this edition: Chelsea Peers: Sustainable loungewear driving growth with bold designs and B Corp values. the Design Museum's Splash Exhibit: Celebrating a century of swimwear evolution—lessons in heritage storytelling and inclusivity. Budgy Smuggler x SmileyWorld: Playful collaborations capturing consumer imagination. ?? Black Friday Unwrapped: Fospha Black Friday Cyber Monday 2024 Report is live! ?? ?? Download the report here: https://lnkd.in/eiy7rfbk Here’s to crafting waves of success in 2025! ?? #SwimwearMarketing #LuxuryFashion #BFCM #EcommerceMarketing

?? ClickZ Swimwear: 2024 Wrapped ?? From beach-ready trends to swimwear marketing insights, ClickZ Swimwear has been diving deep to keep marketers ahead of the curve – here’s how we performed: ?? 16K words written. ?? 4.9K total impressions – making waves. ??? Your newsletter is big enough to populate Monowi, Nebraska – the smallest town in the U.S. ?? Ready to make a splash in 2024? Subscribe now for weekly swimwear trends, strategies, and insights delivered straight to your inbox. ?? https://lnkd.in/enVnMkFc Thank you to our growing community and the beehiiv team for helping us ride the wave this year. On to even bigger tides in 2024! #SwimwearMarketing #ClickZ #2024Wrapped #Trends #SwimwearEcommerce

Making Waves in Swimwear ?? ?? Eco-Friendly Elegance: sumarpo's Siren Swimsuit merges Aurora-inspired design, durability, and sustainability—perfect for triathletes and eco-conscious consumers. ? 2024 Swimwear Campaign Highlights: Emily Ratajkowski for Good American. Kim Kardashian redefining sleek with SKIMS. Olivia Culpo x Montce & Mindy Kalin x Andie Swim. ?? Trend Alert: Pantone's Mocha Mousse is 2025’s chic swimwear shade. Think timeless, versatile, and sustainability-aligned. ?? Legacy Spotlight: Pamela Anderson’s Baywatch suit headlines the Design Museum's Splash! Exhibition—proof that nostalgia sells. Swimwear is evolving. Are your campaigns ready to dive in? ?? https://lnkd.in/e9SCgADu #SwimwearTrends #EcoStyle #FashionForward #SwimwearEcommerce

?? This Week in Swimwear: E-Commerce Insights ?? ?? Quick Hits for Swimwear Retailers: Nostalgia Meets Modern: Pamela Anderson’s swimwear debut with Frankies Bikinis blends personal brand storytelling with market trends. How are you leveraging storytelling in your campaigns? Inclusive Design Wins: Olivia Paisley Intimates's sustainable, body-inclusive styles show how values-driven brands thrive in e-commerce. Expand Smartly: Parah's €40M goal focuses on digital growth across Europe and Asia. Are your strategies ready for global markets? ?? Pro Tip: Partnerships work! Olympic athlete Ilona Maher's Sports Illustrated collab is a masterclass in influencer marketing for swimwear brands. #ClickZ #EcommerceTrends #SwimwearStyle #RetailGrowth #Swimwear

?? While you're still digesting that turkey, dive into this week's ClickZ Swimwear news... Shark Stop makes waves with their innovative bite-resistant wetsuit (perfect premium positioning opportunity!), while Tommy Bahama expands their experiential retail strategy with a new Sarasota location. Major market moves: Splash About USA accelerates global growth with Australian acquisition and US expansion, and SwimOutlet.com drops their comprehensive 2025 Tech Suit Review (featuring Olympic medalist insights!). Quick stat: 50% of last Black Friday's sales were mobile - is your swimwear photography optimized for smartphone scrolling? #SwimwearMarketing #RetailStrategy #BlackFriday2024 #EcommerceMarketing #RetailInnovation ?? https://lnkd.in/eRQvn5fZ

BFCM is bringing big eCommerce spikes, with fashion up +123%! ?? For swimwear brands, this means more competition and challenges in tracking omni-channel campaigns. With rising CPC costs, measuring ROAS gets trickier. Shoppers are acting fast, so top-of-funnel efforts need to be sharp! Time to adapt and stand out this season! #BFCM #Swimwear #EcommerceMarketing #RetailTrends #OmniChannel #CPC #ROAS #MarketingTips

??? Swimwear E-Commerce: Trends You Need to Know This week in the ClickZ Swimwear Newsletter: ? Hunza G: Sun-protective swimwear meets ’90s style—catering to health-conscious, fashion-forward consumers. ? Amber Swim: Luxury meets functionality with eco-friendly fabrics and designs for busy, modern women. ? Black Swimwear: A timeless staple, offering versatility, elegance, and confidence-boosting silhouettes. ? SS24 & AW24 Trends: Nostalgic styles, bold prints, and sustainable fabrics dominate the swimwear scene. E-commerce marketers: These trends highlight how to blend innovation, storytelling, and customer-centric design to stand out in the competitive swimwear market. Read now ?? https://lnkd.in/ec_yrRvf #SwimwearTrends #EcommerceInsights #SustainableFashion #CustomerEngagement

Luxury fashion brands in the U.S. are taking customer engagement to the next level with bold, experiential retail strategies. Louis Vuitton’s temporary five-story store in New York, complete with the brand’s first-ever café in the U.S., merges dining and shopping into one unforgettable experience. https://lnkd.in/eGycsTJC TELFAR is also set to open its flagship NYC store, offering a space that goes beyond retail, fostering community connections with creative in-store activities. These moves show how brands are reshaping the relationship between shoppers and stores, blending fashion, lifestyle, and culture to offer more than just products. #LuxuryFashion #RetailExperience #FashionMarketing