?? Are you ready to make your paid social campaigns shine this holiday season? This week’s ClickZ Paid Social Marketer newsletter is packed with actionable insights to help you to CONTINUE to drive results as Black Friday comes to an end: ?? Meta Metrics: The shift to "views" as the primary content performance measure—helpful or misleading? ?? Snapchat Ads: Connect with Gen Z using Story and Collection Ads. ?? Twitter Marketing: Tips to captivate affluent audiences with data-driven campaigns. ?? Instagram Strategies: Boost engagement with visuals, influencers, and paid ads. ?? Oceanwing’s Success: Learn how data-driven campaigns delivered a 38% conversion lift. From real-time benchmarks to fresh strategies on TikTok, we’re breaking down what matters most for social marketers. ?? Don’t miss out—explore the latest insights here: https://lnkd.in/er_UVgyG #DigitalMarketing #PaidSocial #BlackFriday #SocialCommerce #ClickZ #Meta #Snapchat #InstagramAds #Ecommerce #SocialMediaStrategy
ClickZ Paid Social Marketer
科技、信息和媒体
Providing in-depth insights and expert analysis on the most impactful news and trends shaping the paid social industry.
关于我们
ClickZ Paid Social Marketer provides in-depth insights and expert analysis on the most impactful news and trends shaping the paid social and broader marketing industry. Our weekly newsletter and content focus on crucial topics, including digital marketing trends, social media strategy, campaign innovation, sustainability, and industry-specific events like Black Friday. ClickZ Paid Social Marketer is a leading industry resource operated by ClickZ Group, owned by Contentive. We deliver the knowledge and ideas that marketers and decision-makers across competitive verticals need to drive growth. Explore other industry-specific verticals and subscribe on our subscription page: https://paid-social-marketer.clickz.com/subscribe
- 网站
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https://paid-social-marketer.clickz.com
ClickZ Paid Social Marketer的外部链接
- 所属行业
- 科技、信息和媒体
- 规模
- 11-50 人
- 创立
- 2024
动态
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ClickZ Paid Social Marketer转发了
Are There Two Black Fridays Now? We’ve been diving deep into the data of Fospha’s BFCM eCommerce Report, and this year is sparking some big questions... 1. Do ad spend spikes align with where brands expect conversions? 2. Are CACs shifting dramatically from “Black Friday Eve” to the main event? Spoiler: it’s complicated. Fospha's report will be released to the public soon – comment “BFCM” below to get first access when it drops ?? #BFCM #Fospha #AdPlatforms #DTC #eCommerce ClickZ.com
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ClickZ Paid Social Marketer转发了
?? Compete Smarter This #BlackFriday Black Friday’s chaos is real—feeds flooded with discounts and deals, making it harder than ever for brands to stand out. That’s why s?????????????? ?????????? ???????? ???????????????????? ???????????????????????? is essential. ?? Leverage the quiet before the storm. Collaborating with influencers ahead of Black Friday gives your brand time to fine-tune messaging, test strategies, and build momentum before the digital noise peaks. ?? Early gifting strategies and tracking tools keep campaigns organized and also provide valuable insights to adjust your approach when it matters most. ????’?? ?????? ?????????? ???????????????? ?? ???????? ???????? ??????????????????, ?????????????? ?????????????? ???????? ???? ?????? ??????????. Start early, refine your strategy, and let your message shine when it counts. #InfluencerMarketing #HolidayCampaigns #MarketingStrategy
Unpopular Opinion: Use Influencers Before Black Friday, Not During. We've seen it happen every year—Black Friday rolls around, and every feed is jam-packed with deals, discounts, and promotions.? By the time Friday actually arrives, the noise is deafening, and cutting through it is a serious challenge for brands. So start leveraging influencer partnerships now, before the Black Friday rush. We’re ramping up our gifting strategy early to get eyes on our brand ahead of time, driving traffic to our website before the frenzy. This way, our message isn’t competing in the chaotic, overly saturated Black Friday space. Here’s how we’re making it happen:? * Tracking: Our gifting spreadsheet keeps everything organized—who we’ve partnered with, their follower count, impact on sales, and engagement levels.? * Strategy: This early push lets us go back to the drawing board, evaluate results, and fine-tune our approach.? * Execution: I personally oversee the process—selecting the perfect items, ensuring they’re beautifully packed, and ready to go. A touch of detail makes all the difference! And yes, we’re lining up fresh influencers to build momentum right now. For brands, sometimes it’s not about competing louder, but competing smarter. Let me know if you’d like a copy of our spreadsheet template! #influncermarketing #mollymae #shopify #ecomm #founder #marketing #digitalmarketing #bfcm #blackfriday #tips #ecommerce #klaviyo #online #founders
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Social media marketers, the latest ClickZ Paid Social Marketer Newsletter is here! ?? ? Snap Inc. Playbook: Unlock strategies to reach 750M monthly users with Fospha's guide. ? Amazon Ads: Tips to boost visibility and conversions this Black Friday & Cyber Monday. ? Threads Custom Feeds: Meta’s new feature reshapes engagement with keyword-based feeds. Follow us to stay ahead in social media marketing—read now: https://lnkd.in/ea5zWahR ? #ClickZPaidSocial #SnapchatMarketing #AmazonAds #MetaThreads
ClickZ Paid Social Marketer Newsletter - 11.21.2024
paid-social-marketer.clickz.com
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?? Social media and shopping are no longer separate worlds—they’re one seamless experience. The rise of #socialcommerce is changing how consumers discover and buy products, and the numbers speak for themselves: TikTok alone has surpassed $10 billion in consumer spending. ??? Major retailers like Walmart, Target, and Ulta Beauty are leaning into this shift, empowering influencers to connect with highly engaged audiences. From Walmart’s Creator platform to Target’s shoppable collaborations with stars like Taylor Swift, brands are turning social content into meaningful customer journeys. ? In beauty, Ulta Beauty has scaled its influencer network to generate 250 million social impressions and drive earned media value. And it’s not just retail—Expedia is bringing travel inspiration directly to booking screens with its new shoppable storefronts. Read the full insight: https://lnkd.in/etjxqSfF Subscribe to our weekly newsletter for more insights: https://lnkd.in/e_aDsMHh #SocialCommerce #eCommerceTrends #InfluencerMarketing #DigitalStrategy
The Rise of Social Commerce: How Brands Are Shaping the Future of Online Shopping | PYMNTS.com
https://www.pymnts.com
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ClickZ Paid Social Marketer转发了
Are you ready for the new rules of retail? A new report from Deloitte forecasts 7–9% YoY growth in online holiday sales, while Fospha data reveals purchase journeys are more complex than ever... The data reveals a clear shift in consumer behavior, and the numbers are WILD. ?? Key Insights: ? 48% will shop on mobile (62% for Millennials, 58% for Gen Z) ? 13% plan to buy directly through social media ? 52% are actively building wish lists & waiting for deals ??What This Means For Your Brand? → Mobile-first isn't optional anymore - it's mandatory → Social commerce is becoming table stakes (especially for Gen Z at 20%) → Price sensitivity is real - 60% say they get better deals online Want the full picture? Dive into the reports. ?? Fospha State of eCommerce 2023: https://lnkd.in/eacpPMB8 ?? Deloitte's Holiday Retail Survey: https://lnkd.in/eyP2NSDM #ClickZ #Deloitte #Fospha #DTC #Marketing #DTCMarketing #HolidaySeason #BFCM ClickZ Digital Ad Platforms ClickZ TikTok Insider ClickZ Meta Insider ClickZ Paid Social Marketer
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ClickZ Paid Social Marketer转发了
VP of Growth at Fospha | Spend more, spend smarter, scale faster | Measurement for eCommerce
Fospha is a Top 10 MarTech innovator! ?? Last week, we found out that Fospha ranked within the Top 10 of the TMW 100 Awards, which champions innovation across the global marketing technology industry. Voters worldwide submitted their rankings and we were thrilled to find out Fospha placed 6th... in the world! ?? It's a truly exciting time for the team. In the past 2 years, we've: > 9X’d ARR (!!!) > Hit our 8th consecutive sales quarter > Doubled the size of the team We're committed to leading the change in marketing measurement, and this achievement underscores the real effort and hard work our entire team puts in every day + all that we believe in. Big thanks to The Martech Weekly for recognizing our achievements and its commitment to spotlighting innovation across the industry - it's a real honor to be a part of this prestigious program. + massive thank you to everyone who voted for us! Check out the full list here! https://lnkd.in/eU7VXkPV
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