?? Fashion Broadcaster | 2025-03-20 ?? Spotlight: Mar 25-27 | Fospha Masterclass at Shoptalk Spring. Discover data-driven strategies for eCommerce success. ?? https://lnkd.in/epz89DVX ?? Top Stories: 1?? SXSW Insights ??? Unified ROAS revealed to connect external ad spend with Amazon sales. More growth potentials on TikTok and Snapchat. 2?? Milan Fashion Week Highlights ?? Versace, DSQUARED2, and MOSCHINO captivated fashionistas. Leverage influencer trends for strategic brand impact. 3?? AI Reshaping Resale ??? Personalization, dynamic pricing models, and fraud prevention enhance pre-worn fashion spaces. Subscribe now ?? https://lnkd.in/epz89DVX #FashionTech #eCommerce #AIInnovation #DigitalMarketing #FashionWeek
Fashion Broadcaster
科技、信息和媒体
We deliver in-depth journalism on key trends shaping niche luxury fashion in the DTC market.
关于我们
Fashion Broadcaster provides in-depth insights and expert analysis on the most impactful news and trends shaping the fashion & accessories industry. Our weekly newsletter and content focus on crucial topics, including digital marketing trends, social media strategy, campaign innovation, sustainability, and industry-specific events like Black Friday. Fashion Broadcaster is a leading industry resource operated by ClickZ Group, owned by Contentive. We deliver the knowledge and ideas that marketers and decision-makers across competitive verticals need to drive growth. Explore other industry-specific verticals and subscribe on our subscription page: https://fashion-broadcaster.clickz.com/subscribe
- 网站
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https://fashion-broadcaster.clickz.com/
Fashion Broadcaster的外部链接
- 所属行业
- 科技、信息和媒体
- 规模
- 11-50 人
- 创立
- 2024
动态
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Louis Vuitton entering beauty with Pat McGrath at the helm is a statement. McGrath has shaped runway beauty for decades, and her role signals a serious investment in artistry, not just another luxury expansion. With #luxury houses increasingly moving into #cosmetics, the question is—how will LV carve out a space that feels distinct in an already saturated market? #LouisVuitton #BeautyIndustry #LuxuryMarketing #PatMcGrath
#LouisVuitton is launching make-up with Pat McGrath as creative director. McGrath, who will clock up 15 shows this season alone, can typically be found backstage conceptualising out-of-this-world runway beauty looks during fashion month, but, today she is front and centre, as it is announced that Louis Vuitton is launching its first, much anticipated foray into make-up — La Beauté Louis Vuitton — with McGrath at the helm. Stepping into the newly created role of creative director of cosmetics at the house, McGrath has already been behind the scenes at the shows for the past 20 years, and working on the product development of this line for the past four — all while presiding over her eponymous brand, Pat McGrath Labs. Here, Jessica Diner reveals the much-anticipated collaboration, as well as what is to come from both Pat McGrath and Louis Vuitton. https://lnkd.in/ev5sY-e8
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?? Fashion Broadcaster | 2025-03-05 ?? Top Stories: 1?? Rising Ad Costs & AI at eTail? West ?? Brands focusing on efficiency and AI-driven personalization. 2?? Louis Vuitton & Murakami's New Collection ?? Launching on March 14, redefining 2025 fashion benchmarks. 3?? Saudi Arabia's Fashion Recycling Strategy?? Setting a new standard for sustainability and consumer behavior. ?? Sector Spotlight: - PrettyLittleThing.com’s Rebrand ? Transitioning from fast fashion to 'accessible luxury.' - ASOS.com Launches ARRANGE ?? Inclusive sizing and innovative design to boost market share. - Printemps' NYC Debut ??? Combining retail and hospitality to transform American shopping experiences. Subscribe now: https://lnkd.in/epz89DVX #FashionNews #LuxuryFashion #Sustainability #FashionMarketing #FashionInnovation
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?? Fashion Broadcaster | 2025-02-27 ?? Top Stories: 1?? Fospha Case Study: Nécessaire, Inc.'s DTC Ads Impact Amazon Sales ?? Discover how TikTok and Meta ROAS altered their channel mix and boosted Prime Day revenue by 47%. 2?? Bella Hadid x Frankies Bikinis Collaboration ?? See how leveraging celebrity influence is driving brand differentiation and consumer engagement. 3?? The Rise of Social eCommerce in Luxury Goods ?? Learn how authentic influencer collaborations and shoppable experiences are transforming luxury shopping. 4?? American Eagle Outfitters Inc.'s Digital Transformation ?? Insights into how AEO thrives through sustainable practices, global expansion, and enhancing D2C channels. Subscribe now: https://lnkd.in/epz89DVX #FashionNewsletter #eCommerce #InfluencerMarketing #SustainableFashion #AIinRetail
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?? Fashion Broadcaster | 2025-02-13 ?? Top Stories: 1?? How Seraphine Unlocked 13X Growth ?? Seraphine boosted ROAS and saw a 13X revenue surge by leveraging Pinterest with Fospha. 2?? Boosting Beauty Knowledge with Hive Perform ?? Boots partnered with Hive Perform, achieving 147% sales targets through dynamic tech-enabled retail training. 3?? adidas Originals' Luxurious A-TYPE Collection ?? Melding heritage with modern tech, Adidas's new line features bespoke artisanal craftsmanship. 4?? Fabletics Shines in Social Proof ?? By integrating influencer content and AI tech, Fabletics enhances digital engagement and conversion in the athleisure market. ?? Join the club? 3420+ marketers already have. Subscribe now: https://lnkd.in/epz89DVX #FashionTech #eCommerce #LuxuryFashion #DigitalMarketing #RetailInnovation
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Not every campaign needs to be loud to be effective. The Ordinary proves that sticking to your core values beats chasing trends. This isn’t about being contrarian for the sake of it—it’s about knowing exactly what your brand stands for and making every move align with that. No fluff, no gimmicks, just straight-up efficacy. Jolyon Varley nailed it: when a brand truly understands itself, the marketing takes care of itself. #BrandAuthenticity #MarketingStrategy #SkincareIndustry #TheOrdinary
Connecting brands to culture with cool content that converts | Co-founder @ OK COOL | Daily posts on all things social & culture-first creative.
I'm a social media guy. But I couldn't help but appreciate this lovely bit of copywriting. The Ordinary are a masterclass in brand authenticity. While other skincare brands push: Celeb endorsements Miracle promises Glossy marketing The Ordinary lean into their strength: Making effective products at honest prices. They choose science over hype. This is what happens when a brand: Knows exactly who they are. Understands their audience. Dares to go against the grain. And guess what? It works better than any celeb endorsement ever could. Authenticity + bravery is the ultimate formula for trust ??♂? Amiriteee? Who else loved this ad ?! ???Repost to share this lesson. _ ?? I’m Jolyon Varley, co-founder of OK COOL, strategic and creative partners to the hottest brands on the planet. I drop insights on culture and entrepreneurship every day at 7:30am EST ??
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Eco-conscious consumers have long demanded sustainability, but now, legislation is catching up. Green claims need proof, supply chains need transparency, and sustainability is now a ???????????????????? ??????????????????. Brands that treat sustainability as a checkbox will struggle. Those that integrate it into real business strategy will win. #Sustainability #BrandStrategy #ESG
BREAKING: California Introduces Sweeping Fashion Accountability Bill to Cut Emissions and Regulate Chemical Use California has introduced?AB 405, the Fashion Environmental Accountability Act, a bill that would hold major fashion brands accountable for their environmental impact. If passed, companies with over?$100M in global revenue?must?disclose and reduce emissions, manage toxic chemicals, and conduct wastewater testing—or face financial penalties. “Textile waste is the fastest-growing waste in our nation’s landfills, driven by the rise of disposable ‘Trash Fashion,’” said?Assemblymember Dawn Addis, the bill’s sponsor. “We’re facing a climate crisis, and the Fashion Act is common-sense legislation to hold the industry accountable, reduce emissions, and tackle waste.” We’ll break it all down in this week's?Week/End Sustainable Fashion News recap. Make sure you’re subscribed to get the?need-to-know sustainable fashion updates—delivered straight to your inbox in one single email, every week/end. ??https://lnkd.in/gXrsqnmM
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?? Fashion Broadcaster | February 6, 2025 What grabbed 3400+ marketers' attention this week? ?? Top Stories: 1?? The Halo Effect of DTC Ads on Amazon ?? TikTok and Meta prove higher ROAS when Amazon sales are included. Discover insightful data measurements from Fospha. 2?? Fashion Campaign Evolution ?? BALENCIAGA's latest campaign questions the future of paparazzi-style marketing amid growing consumer skepticism. 3?? Theo Paphitis Advocates UK Retail Reform ??? Ryman's chairman calls for legislative changes to protect local businesses from international competitors like Temu. ?? Join the club? 3400+ marketers already have. Subscribe now. #FashionIndustry #EcommerceInnovation #RetailMedia #MarketingTrends #FashionMarketing
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?? Fashion Broadcaster | 2025-01-29? What grabbed 1,000+ marketers' attention this week? ?? Report Spotlight: Fospha's latest research reveals the halo effect of DTC ads on Amazon sales. ?? Top Stories: 1?? JACQUEMUS Merges Retro Glam with Innovative iPhone-Only Fashion Show ???? A strategic blend of nostalgia and tech marks Jacquemus' Fall/Winter 2025 collection. 2?? Stella McCartney Reclaims Stake for Sustainable Innovation ?? A bold move towards independent innovation while maintaining a sustainability role in the LVMH era. 3?? Madison Avenue's Luxury Transformation ??? Major brands reinvigorate Madison Avenue, boosting its retail and nightlife appeal. #FashionMarketing #LuxuryRetail #Ecommerce #Sustainability #Innovation
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?? Fashion Broadcaster | What grabbed 10,000+ marketers' attention this week? ?? Top Stories: 1?? You're Not Spending Enough on Upper-Funnel Campaigns ?? Fospha's report shows brands allocating over 5% to Awareness & Consideration see 218% higher ROAS. 2?? Marketing in the Intelligent Age ?? Davos 2025 highlights that AI is now driving ad campaigns and transforming customer journeys. ?? Quick Read: Burberry's Path to Reaffirming Iconic Authenticity ?? Discover how CEO Joshua Schulman's plan focuses on authentic influencer partnerships to reconnect with loyal customers and restore brand heritage. A masterclass in blending heritage with modern consumer aspirations. ?? Join the club? 10,000+ marketers already have. Subscribe now. #Marketing #LuxuryFashion #Ecommerce #AI #DigitalStrategy