ClickZ Indie Agency News

?? ClickZ Indie Agency News | 2025-02-27 ?? Top Stories: 1?? Nécessaire Uncovers the True Impact of DTC Ads on Amazon Sales ?? Discover how Unified ROAS reveals the hidden value of your ad spend. Earned 47% higher Prime Day revenue! 2?? AI-Powered Automation for Enhanced Consumer Engagement ?? Revolutionize eCommerce with automated workflows and strategic development, boosting ROI. 3?? TikTok's Interest-Driven Model Transforms eCommerce Strategy ?? Maximize content relevance and engagement, and capitalize on TikTok’s expanding market role. Subscribe now: https://lnkd.in/e3S86udt #eCommerce #DigitalMarketing #AI #TikTok #ROAS

?? Indie Agency News | 2025-02-04 What grabbed 5,493+ marketers' attention this week? ?? Top Stories: 1?? Amazon Ads and Beyond ?? Discover how Meta, TikTok, and Snapchat ads influence Amazon sales and the interconnectedness of advertising channels. 2?? Amazon Attribution Tool ?? Unlock full-funnel insights, quantify performance, and optimize campaigns to enhance client ROI. 3?? The Halo Report ??? Explore Fospha's latest insights into the real impact of non-Amazon ads on Amazon performance. ?? Join the club? 5,493+ marketers already have. Subscribe now. #MarketingStrategy #AdTech #DigitalMarketing #AmazonAds #ROI

?? ClickZ Indie Agency News | 2025-02-06 What grabbed 5459+ marketers' attention this week? ?? Partner Spotlight: Fospha's research reveals the true impact of DTC ads on Amazon sales. ?? Get the full insights in the Halo Report. ?? Top Stories: 1?? Havas Expands Retail Media Prowess with Channel Bakers ?? A transformative step in retail media strategy. 2?? Ventura Launches Bid for Expert Agency ?? Elevating digital commerce with a swift 10-minute onboarding process. 3?? Daniel Torres Joins Elephant Room ?? Enhancing global digital commerce strategies with vast experience. ?? Join the club? 5459+ marketers already have. Subscribe now. #Ecommerce #DigitalMarketing #RetailMedia #Innovation #MarketingNews

Marketers watching social media trends closely will spot the big shifts: ?? LinkedIn is pulling in serious engagement—organic reach isn't dead if you play it right ?? X is sliding, but is this a warning or just a platform in transition? ? TikTok’s watch time is up, proving attention is still there, even with the regulatory noise. Matt Navarra shares fresh data from Metricool’s latest study. Platforms are evolving—how are your strategies keeping up? #SocialMediaTrends #Marketing #DigitalStrategy

?? the latest #ClickZIndieAgencyNews newsletter What grabbed 5,5k+ marketers' attention this week? ?? Top Stories: 1?? DTC Ads & Amazon Sales ?? Discover Fospha's latest research on how top marketing channels impact Amazon revenue. It's a must-read for brands selling on Amazon in 2025. 2?? #SocialMediaAdvertising in 2025 ?? Learn how to thrive with video-first content and platform diversification to tackle evolving social media landscapes. 3?? Ad Copy Best Practices for 2025 ?? Align your PPC ad copy with brand integrity, leverage machine learning, and maximize ad space for enhanced consumer interaction. Influencer Insights: ???? Sam Carter on LinkedIn: Struggling with ad spend impact across channels like Amazon? User-level attribution falls short. ?? Barry Hott on LinkedIn: Overthinking ads? Sometimes success lies in unpredictable factors. ?? Read the full newsletter: https://lnkd.in/euRRzGNY #MarketingNews #DigitalCommerce #eCommerceTrends

Nike knows how to make a statement—and so does Aryna Sabalenka. A serve so powerful it shatters an SUV? It’s a reminder that sport is about dominance, precision, sheer force—and everything in between. When brands lean into an athlete’s signature strength, the impact is undeniable. #Nike #AustralianOpen #BrandStorytelling

?? Highlights from the latest #ClickZIndieAgencyNews newsletter ?? Editor’s Pick: Maximize ROAS with Upper-Funnel Campaigns Are you investing enough in Awareness & Consideration campaigns? Fospha's data shows that brands dedicating over 5% of their budget to upper-funnel strategies achieve 218% higher ROAS. ?? Sector Spotlight: YouTube’s Impact on eCommerce Marketing YouTube's connected TV ecosystem is reshaping digital commerce by merging TV and digital mediums. With a focus on robust consumer interaction, YouTube remains a pivotal platform for shaping modern eCommerce marketing strategies. ?? eCommerce Trends 2025: Creativity Meets AI 2025 is set to be a landmark year for eCommerce. Agencies are blending AI advancements with creative strategies to enhance consumer connections. From #influencermarketing to personalized interactions, the key lies in prioritizing value-driven initiatives to stay competitive. ?? Read the full newsletter for all insights into eCommerce innovations and strategies. https://lnkd.in/eMrXQSSE #eCommerce #PerformanceMarketing #DigitalStrategy

Big wins and bold strategies in e-commerce this week ?? ?? Allana x Trailytics Partnership Allana Group teams up with Trailytics to optimize the e-commerce debut of their Bowlers pet food line. This partnership harnesses advanced analytics to boost engagement and sales, a strategic leap in a competitive market. ? AI-Powered SEO 1Digital? Agency unveils AI-driven SEO services, reshaping how online retailers like Shopify and Magento optimize rankings and conversion rates. ?? Softtrix Breaks Records in Liquor Delivery Campaign With a ROAS of 9.12x and over $930K in revenue, Softtrix’s campaign sets a new standard. A mix of Google and Facebook Ads plus data insights drove this milestone, offering a roadmap for growth in competitive sectors. Which innovation sparks your interest the most? ??? Dive deeper in the latest edition. https://lnkd.in/eBEXbwYj #EcommerceInnovation #AIDrivenSEO #MarketingSuccess

2025 is the year to rethink your marketing strategy. This week’s Indie Agency News brings key insights you don’t want to miss: ? E-commerce’s rising stars: AppLovin is now a top customer acquisition channel, and TikTok Shop is leading the $80B US social commerce boom. Are you leveraging these platforms effectively? ?? AI + video for B2B success: With 60% of marketers focusing on AI tools and video, engaging millennial and Gen Z buyers is a top priority. ??? Retail’s evolution: Gen Z is driving change with the fusion of physical and digital shopping experiences. Interactive hubs and live shopping are setting the standard. ?? Get the full scoop here: https://lnkd.in/e3PAxQgR #EcommerceTrends #B2BMarketing #RetailInnovation #ClickZ

Agency professionals, the latest ClickZ Agency News Newsletter is here! ?? ? UMG & WPP’s AI Collaboration: Partnering to revolutionize music marketing with AI, offering brands access to artists like Taylor Swift. ?? ? MANTIS & LADbible Group's Ad Innovation: AI-driven semantic analysis enhances brand safety and ad targeting. ?? ? Engaging.io’s Global Growth: Added 40 clients, including Mars Petcare, solidifying top HubSpot partner status. ?? ? Instagram Reels Marketing: Agencies like MomentIQ drive high ROI with strategic influencer campaigns. ?? Follow us to stay ahead in agency trends—read now: https://lnkd.in/eDwaCVyx ???? #ClickZAgencyNews #MarketingTrends #Newsletter #IndustryInsights